digg

the music on the first video makes me feel like i was watching the fat kid (or asthmatic) finish the mile in 7th grade gym class.

They better hope apple doesn't come out with a 3G/GPS ready iPhone next month...

how do we know Sprint is committed to spending this much?

"Starting May 9th, Sprint will begin a massive, $100 marketing campaign aimed straight at the iPhone's nether regions."

Sponsoring a little-league baseball team?

looks good, but a year after the iphone has come out? with version 2 so close i wouldn't be sure at all about it being an 'iPhone killer'
*throws up at my own cliche*

except their device isnt nearly as elegant as the iphone - i'd love to see how it holds up to scratches or the insane amount of detail and awesome user interface put into the iphone

seems like they cloned it (but not as well) and added 3g...great

I'm pretty sure the iPhone is wearing a cup so it shouldn't hurt to much.

On the one hand, you do have to give Sprint credit for actually having the guts to put their phone directly up against an iPhone, without fudging the UI or anything like that (as far as I can tell). On the other hand, it has the side effect of making the iPhone look much better by comparison - a larger, brighter screen, smoother interface, etc.

I'm guessing that they target 3G and GPS features because those are the only things they can use to make the iPhone look bad, but it's a hollow victory in that the Sprint phone won't even be out until June - precisely when the iPhone will gain 3G and GPS. Brilliant!

Good luck with that.

wtf $100 mill? where's the source for this figure??

this is going to be like the dreamcast vs playstation but without shenmue

"$100 marketing campaign"?

Seriously?

Since INSTINCT LACKS Wi-Fi COMPLETELY, that's as good as its gonna get. I'll go with the iPhone.

Too bad that phone is ugly as hell and the interface looks even worse. I'm be sticking with a 3G iPhone, but nice try Sprint.

I see what you did with the title. To be fair, its (Instinct) is a good phone and looks like it does the job. But seriously, its a clone. Why bother? Make something new and creative and stop trying to copy stuff. The iphone killer will probably look nothing like the iphone.

I bet 9 of 10 people would still choose the iPhone, it's just a better looking device.

Typical Giz:
UPDATE: Sprint wrote us to clarify that prior to what we'd heard earlier (from an unofficial source within the company), these spots will only be seen online. The major televised marketing campaign will begin in June and Sprint does "not have a final total" for the device's marketing budget.
Ya know, you coulda asked before you posted this.

The first one, alright I can deal with that. iPhone does have slow internet.
The second though... notice how after they both go to their maps, the iPhone user waits a few seconds for the maps to pop up on the Instinct before going ahead and pressing the location button on the iPhone. Not only that, you can continue zooming into the center of that "giant circle" and get a closer look into your location on the iPhone.

Does Sprint realize that they are spending $100 mil to promote the iPhone? It looks a lot better sitting next to their phone.

I would have kicked any Sprint exec in the nuts for much less.

Got to love competition, I couldn't care less about it but I hope it does well so Apple would be forced to step their game up further.

I LOLed at "Somewhere in this ginourmous circle"

Seriously all Sprint has to do is advertize that the SERO plan is open to the public and that'll make everyone think twice about dropping an extra $50 a month just to use an iPhone.

I think the INStinct will soon be going EXtinct, if you know what I mean...
...I am so, so sorry.

sprint isn't stupid. the idea is to get people locked into sprint contracts *right before* the iphone goes 3g. not everyone reads up on this stuff and knows that the iphone is going 3g very soon (and might even be subsidized down to 200 bucks!?)

i feel sorry for the poor souls who fall for their plan =/.

Wow, the first thing I noticed was just how much bigger the screen on the iPhone was when they were side by side. I've got to admit that the (first) commercial is pretty funny, but at the end of the day, the instinct phone just looks like a poor imitation of the real thing.

Smaller screen. I couldn't see what was going on in the video on the samsung. Anyone who had a phone 4 years ago knew the full phone touch screen would win out. These jokers couldn't come up with the obvious 4 years ago, and now they offer us a phone we can't actually see well enough to use. I don't think samsung has figured it out..

Now all sprint needs is a cult of fanboys!

Give me a million dollars and I will make a better video for you Sprint.

well according to engadget sprint also has htc diamond and htc raphael coming their way so it might even out the odds against iphone. But we gotta wait and see how much is changed in 3g iphone before comparing. Just side note Touch Flo 3d platform on the diamond is pretty intuitive, won't say better but it is very good.

What sort of douchebag needs a phone to figure out what cross street they're at? I love when people like this find themselves away from technology and in need of some ***** common sense.

Without seeing the actual UI and apps, I find it hard to judge how good or bad this device actually is. But, Sprint is right that EVDO is clearly faster than the crap Edge on the first gen iPhone. But, Apple has to have an upgrade path, right?

And then the iPhone's price gets dropped by $200, includes 3G and sprint wastes their money altogether. How can anyone use Sprint anyway? Do you people never leave your house? GSM is the only way to go for the best reception...including global reception if you need it.

That thing looks like a clunky piece of ***** sitting next to an iPhone, what the hell was sprint thinking showing them side by side?

ok so i just ran my iphone along with the instinct in the video at the same time with wifi off w/ 5 bars in atlanta and i loaded www.sprint.com about 1/2 second faster, but for sprint's sake i will say that pressed the "enter" key just a little before the video... they need to work on their testing techniques and if im not mistaken.. shouldnt the "edge" symbol be blue instead of grey? so that means that it would have to be the wifi is turned on with a really low signal? just pointing things out

ROFL "HMMM... Somewhere in this GINORMUS circle....."

ahahhah XD

Does the voice over guy sound like Duke Nukem? After he said "Ginormus" i expected him to go "I'm going to rip off your head and ***** down your throat"

1 billion, gagillion, fafillion, shabolubalu million illion yillion...yen.

i dont think sprint realized that apple may come out with a new iphone in june

UPDATE: Sprint wrote us to clarify that prior to what we'd heard earlier (from an unofficial source within the company), these spots will only be seen online. The major televised marketing campaign will begin in June and Sprint does "not have a final total" for the device's marketing budget.

buried as completely inaccurate.

nice, I doubt the interface is 1/2 as intuitive and clean (and remember, I am a windows fanboy to the end), and as people are mentioning, those speeds will be a lot closer cometh the 3G iphone, which rumor has it, will be priced lower than the current 2G.
in short, any winning they have is marginal. plus SDK makes the iphone rather expandable