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SanDisk launches 'iDon't' anti-iPod campaign

ilounge.com — SanDisk, the No. 2 seller of digital music players in the U.S., has drastically stepped up its efforts to take on the iPod with a new Guerrilla marketing campaign. The company’s “iDon’t“ campaign, launched over the weekend, consists mainly of an anti-iPod website, but also includes paid foot soldiers at university campuses.

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  • Motobike_man, on 10/12/2007, -0/+2http://digg.com/technology/SanDisk_wants_you_to_say_iDon_t_to_iPod
  • kaarlows, on 10/12/2007, -0/+2That's what happens when you don't have a good product to offer. Shame on San Disk.
  • Aleks, on 10/12/2007, -0/+1Yeah the alternative is a non-ipod device which hooks into a Microsoft based music store which you MUST HAVE Windows - F*$% THAT!!!
  • Nonsuch, on 10/12/2007, -0/+1Apple themselves learned a long time ago: don't call your potential customers sheep. They don't like it. If the only way you can attract the market's attention is to insult it, your product is going to fail.
  • quietglow, on 10/12/2007, -0/+1OMG that is funny. The best part? When you click on "the alternative" and are presented with the Sandisk clone of the ipod.

  • inactive, on 10/12/2007, -0/+1Instead of smearing your competition, try coming out with a good product! That's how Apple got their firmhold on the MP3 player market and that will be the only way anybody else can take it from them.

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