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36 Comments
- deadbaby, on 11/12/2007, -1/+23Apple really needs to get this out there, now. It's long overdue. I personally see very little reason to buy a movie. I don't sit down and watch 2 hour+ movies on a regular basis. Even my favorite films I watch maybe once every couple years. Netflix is fine & good but being able to sit down on my couch in font of my projector and rent a movie on a whim is a killer app. It's one of the few things that would drive me away from piracy which is my primary solution to the problem these days. (but that unfortunately requires some a waiting period) I would happily buy an AppleTV if I could rent movies on it.
- stuartjmoore, on 11/12/2007, -2/+17No, I think I'd prefer a DRM that is up front about it's time limit (not one that pretends to be infinite but really stop when the service does).
If I intend to keep it, non-DRM. But I have no use for watching movies/tv shows over and over. I rather pay less for a rental than a non-rental I watch once. - sweintraub, on 11/11/2007, -1/+13This has been there for awhile. Apple is havign a very hard time behind the scenes with the Movie industry who are afraid of Apple.
- simonwalton, on 11/12/2007, -1/+9How is that different to renting a film from a rental store? Or is it just the thought of potential digital restrictions making you froth at the mouth? If you pay to rent a film, you are entitled to have it as long as they say, and no more. It's called business.
- SKick, on 11/11/2007, -0/+75. Child with bad spelling comments about fanboys.
- yabos, on 11/11/2007, -0/+4It'd be gold if it was through the AppleTV. No one wants to get off their ass to go to iTunes but if it's in AppleTV then it'll be a hit.
- mlostracco, on 11/11/2007, -0/+4Work a little harder at the headlines and descriptions, people. It's really annoying when they're just copied and pasted and barely make sense, but especially when they just
- moofer, on 11/11/2007, -0/+3Really? Do you know what "obscure" means? I had no idea that tired, old, beat-to-death reference was from the South Park Underpants Gnomes (two words). Wow. I honestly had never seen the ???/Profit reference on digg.com before. Wow. I totally missed it. Thanks for explaining it to me. Without you I would be lost. You are my hero.
BTW, I dugg it down because I'm sick and tired of the reference. Oh, and I get it. - SKick, on 11/12/2007, -1/+4What?! Companies not allowing me to illegally keep the movies I rent?! It's almost like they're trying to make a profit!
- mattatastic, on 11/11/2007, -0/+3These same strings are in the iPhone everyone. I discovered them about a month ago while digging around.
Look in /usr/libexec/lockdownd and there is lots of "interesting" things hidden in there. Here are a few...
-References to battery status lookup... Nanos and Classic show battery status in iTunes. Iphone doesn't but it seems the capability is there.
-All of the the above mentioned rental_bag stuff (contextload_rental_bag_request: Could not generate rental bag, etc, buried in with the Fairplay drm stuff)
-Some interesting strings relating to a "brick mode" and modified basebands (apple wrote code to deal with hackers?) "Dude, where's your baseband?" is actually one of the strings in there. "Put that SIM back in, dude" and "Setting the activation state to SoftActivation. Hello AppleCare" in there also. Interesting stuff - csixty4, on 11/11/2007, -0/+3Yes, but it's Windows-only
- yabos, on 11/12/2007, -1/+4Not at all. Renting movies makes much more sense as long as it's as cheap as it is at the video store.
- mrhahn, on 11/11/2007, -0/+3Doesn't NetFlix offer an "on-demand" style service? I'm in the UK, so unfortunately I can't get NetFlix, but I thought I saw something on digg a while ago about it...
- etruscan, on 11/12/2007, -0/+2When I read the headline, I really thought that iTunes had evidence of a new Rentals album.
- moofer, on 11/11/2007, -0/+2So funny how lazy we've all gotten (I agree with you BTW). It used to be we had to lug the family to the local video store, pick something out and take it home. Now we whine about going into the other room and having to log into iTunes. We're all lazy and spoiled. Browsing, selecting, and paying all from the couch would definitely be killer though.
- csixty4, on 11/11/2007, -0/+1I've been waiting for something like this for my Mac Mini HTPC. Neither Amazon's "Unbox" service nor Netflix's offering support Mac, and last I checked Vuze's BBC content required Windows.
- inactive, on 11/11/2007, -3/+4They are not afraid of Apple, they are afraid of the *change* that it represents most likely, the change that should've started with Napster...
- Amadeus2490, on 11/12/2007, -1/+2I immediately thought this was going to be about a new Rentals song (or perhaps Friends of P) being a new download on ITunes.
- roberto_deneero, on 11/11/2007, -0/+1Apple has revolutionized the computer industry, remapped the music industry, is redefining the consumer electronics market with innovative products, and has outcapped Dell to make that slug eat his own words.
I ask you then, what have you done lately to progress our world? - Avian00, on 11/11/2007, -0/+1I wouldn't be surprised if the developers put some of those strings in just for fun, to taunt us and to create this exact type of speculation. I know I would if I were Apple. Even if the features aren't real, they still get lots of free publicity.
- aduzik, on 11/12/2007, -0/+1It could even work like Netflix. Instead of going out through iTunes to search for movies to download, you could maintain a queue. An Apple TV could just download your queue, you pick the movie you want, iTunes charges your account and the movie starts downloading and playing.
- spectre_25gt, on 11/12/2007, -1/+2I'm with you. I hate DRM with a passion, but if I only get to keep it for 2 days anyway, I don't really see a problem with it.
- Avian00, on 11/11/2007, -0/+1Of course, that's not to say I wouldn't love this feature if it turns out to be true.
- inactive, on 11/12/2007, -0/+0absolutely nothing. wow, i have wasted my life on the computer for the last 4 years. you have opened my eyes. I can see now for the first time that i am a worthless creature in this vast world. :'(
- moofer, on 11/11/2007, -1/+1They go with their hottest markets first. As soon as the UK becomes fanatical about technology, and starts outselling the US, you'll see products selling there first. Until then, You'll have to be content to wait. And whine.
- Avian00, on 11/12/2007, -2/+1Of course, that's not to say I wouldn't love this feature if it turns out to be true.
- beerbarron, on 11/11/2007, -2/+1If this launches in the UK I'll be interested, if not meh
- Dankinit, on 11/11/2007, -3/+2Buried, not new: http://digg.com/apple/iTunes_Movie_Rentals_Coming_ ...
- Typhoon2009, on 11/11/2007, -4/+3What the ***** @ the story description
- aldenhg, on 11/11/2007, -6/+4Was anyone else hoping this had something to do with Matt Sharp's (formerly of Weezer) band and is now disappointed?
- iFungus, on 11/11/2007, -4/+2There are more companies involved in this than just Apple, and those are the companies that need to be complained to.
- joshma, on 11/11/2007, -3/+0It's an excerpt from the story...and the funky part is a list of strings. I was confused at first, too. :P
- pixelperfect, on 11/12/2007, -13/+9Rentals? Isn't this going backwards?? Don't we all want non-DRM content? Not rental DRM where your movies disappears after __ days/plays.
- Sebas2517, on 11/11/2007, -5/+0+1 for the obscure South Park reference nobody seems to be getting... underpantsgnomes people!
- DarkDx, on 11/11/2007, -9/+31. Submit old sensacionalist dupe story to digg.
2. Apple fanboys get all excited and cum and digg this.
3.????
4. Profit! - inactive, on 11/11/2007, -15/+0Apple is downnnn to 165.
ahahahahahahah.
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