229 Comments
- byp494, on 10/10/2007, -6/+93"The Alliance is concerned that the new IMAC Campaign, while well intentioned, has the potential to push a young girl with low self-esteem into a deadly disease or trigger a person struggling with recovery back into the throws of an eating disorder."
Okay, if an ad advertising Apple iMac COMPUTERS with the tag line "You can't be too thin. Or too powerful." causes a young girl to develop an eating disorder then she has more serious problems...like being ***** in the head.(Not for having a disorder but for having a COMPUTER ad about a thin COMPUTER push her into one)
Next:"Apple's revamping of the Duchess of Windsor's adage draws a direct connection between being thin and being powerful."
No, It doesn't. If I say 'you can't be too rich. Or too healthy' that doesn't draw a direct connection between those things. They are just two things that you can't be too much of.
In fact Apple's BIG FAT Mac Pro is the more powerful machine :)
7 to 10 million out out 300 million have an eating disorder. Thats 2.1% to 3%. Out of that, how many would actually be affected by a COMPUTER ad? I'm pretty sure more young girls are affected each DAY by any one fashion magazine then Apple would affect over the entire life of the campaign. Yet you don't see them trying to get those magazines to stop putting "Top 10 diet tips" on the same covers that show a thin actress or tv star. - fluidfoundation, on 10/10/2007, -10/+61Can I stop making myself throw up now?
- Azimuth1, on 10/10/2007, -1/+45I kinda felt this was going to happen when I saw that tagline.
- basye, on 10/10/2007, -11/+55Shame on Apple for caving in to the whiners!
- HunterTV, on 10/10/2007, -3/+46You know, all this sensitivity ***** has been going on for awhile now, and as far as I can tell, the world is still just as ***** up as it was before it started. I think we can all agree on harsh language that shouldn't be used to deliberately hurt people, but this kind of hair-splitting nonsense is... well, nonsense that's not accomplishing anything. It's a ***** computer, I think most people equate thin + computer = good.
I mean, the slogan wasn't, "The iMac -- dropeed a handful of diet pills and now all the Dells want to ***** it." C'mon. - yosempai, on 10/10/2007, -4/+43The whole point was that it was a play on a famous quotation. I too know a few people who suffer from eating disorders, but Apple is a company that has nothing to do with food! This is ridiculous. The tagline simply explained that not only are the iMacs thin and unobtrusive, they are powerful machines. But wait! I just called thin computers unobtrusive! Does this mean that I called obese people obtrusive? No. No it doesn't.
- MrJAB, on 10/10/2007, -8/+41Are you f'in kidding me. Groups like these make me want to puke. They are in no way "helping" their cause and just latch on to the "Big Fish" to get media coverage. In no instance in the ad is a person even present. These guys are just as bad as PETA. A good cause with a bad approach.
- ThatsUnpossible, on 10/10/2007, -1/+34"Groups like these make me want to puke."
Please re-phrase your disdain for these groups, as it could trigger a young, girly digger to start up with the bulimia. - kriminalintent, on 10/10/2007, -1/+25They changed it to "have an Apple Bitch!"
- Shaggy3, on 10/10/2007, -4/+26Young girls go to www.myspace.com and get screwed up. Not www.apple.com.
- Daedalus17, on 10/10/2007, -6/+27Not yet fatty!
- Diata, on 10/10/2007, -2/+23the alliance is in perfect accordance with the mac quote. look how powerful these extremely thin people are. they had a mac advert pulled.
- daftfunk1, on 10/10/2007, -7/+27http://images.apple.com/pr/photos/iMac/imac_flowershot.jpg But you can be too fat and slow.
- fascistpig, on 10/10/2007, -7/+23Stupid!
If someone says bigger is better, then does that mean they are encouraging obesity?
PC police need to die. (Political Correctness that is. God, I hate acronyms with multiple meanings.) - jtjenn, on 10/10/2007, -0/+16People just need someone to blame for their problems.
- eightballx, on 10/10/2007, -1/+16Here's what it used to look like...
http://files.filearena.info/imac_hero_20070807.jpg - CraigJ, on 10/10/2007, -0/+15If they are that ***** up, the last thing they (or you) should be worried about is a stupid commercial for a computer. If they are that sensitive then too bad. Why the majority should modify their behavior to coddle the overly sensitive is beyond me. not to be callous, but, *****'em. OK that's callous. so be it.
- CraigJ, on 10/10/2007, -5/+20you people and your overly sensitive, politically correct, feel good ***** are a bunch of losers. Spend time on something that ***** matters for once.
"Does this mean that I called obese people obtrusive?" Sit between 2 of them on a cross country flight and you will. - DonCarcharo, on 10/10/2007, -0/+14Wow, computers giving girls self-image problems. What's next doors, walls and other thin, flat surfaces? Listen, if your kid is that feeble-minded you better spend some time grinding down all the sharp corners in your house. It's gonna be a rough adolescence.
- draegloth, on 10/10/2007, -1/+15"The Alliance is concerned"
Yeah, they would be... You never see the Horde concerning themselves with such trivialities. Whatever the undead can't finish, the tauren eat... it all works out.
wait, what were we talking about? - dgblackout, on 10/10/2007, -1/+14er. no.
- jstene, on 10/10/2007, -2/+15When people spell the word "iMac" as "IMAC" it makes me want to hurl.
- shyboyswin, on 10/10/2007, -1/+13Dugg for the slogan.
- brycelb, on 10/10/2007, -2/+14I could get on board if this was a legitimate complaint. A computer has nothing to do with an eating disorder. Anyone who can confuse the two has a much larger issue on their hands. Since when are these types of organizations immune to criticism? Maybe they could spend that valuable time they just lost actually making a difference. This is silly and should be marked as such.
- riotz, on 10/10/2007, -0/+11No, the word "laptop" will be banned because fat people don't have laps to put them on, and it's cruel to mock them by calling them laptops.
- fadeout, on 10/10/2007, -3/+14Would asking them to get their fingers out of other peoples business and back down their throats be in bad taste?
Sorry! - HunterTV, on 10/10/2007, -1/+12"then yes, a tagline like this serves only to reinforce what you've already been thinking."
But there's a counter-argument to that in psychology where if you're driving on the road, and you idly mention, "Wow, lots of blue cars on the road today" then if you're of the suggestible type, all you're going to see is blue cars, and think it's some kind of conspiracy, when in fact there are just as many other colors of cars on the road (all things being equal, i.e. taking into account that a certain shade of blue is currently trendy). It's the same thing with numbers, if you start focusing on a number, you're going to see it everywhere, it doesn't matter what number it is.
Point being, if you're mentally ill (ex anorexic) there are any number of ways you can justify your behavior, you don't need the help or absence of advertising. Thing is, ads do seep into our brains, and we do absorb all this stuff about being ridiculously thin, BUT there's a big difference between ads all over the place depicting uber-thin Photoshoped-thin models and a ONE LINE ad slogan related to computers. BIG difference. - inactive, on 10/10/2007, -2/+13Did Apple even think about the effect this advertising campaign could have on Sylar?
- inactive, on 10/10/2007, -4/+14they should get a life and go back to harassing the olsen twin.
- tehpwnrate, on 10/10/2007, -3/+13***** pisses me off. IF YOU CAN'T FIT IN ONE SEAT, BUY TWO TICKETS! And they generally smell.
- sphark, on 10/10/2007, -1/+11Uh oh... what message does this send?!
http://images.apple.com/mac/images/2007/06/whymac_pcmac_20070622.png
While I fully support that eating disorders are a problem, it's just a computer ad tagline. They should be more concerned with those waif models in all the magazines. - OrangeTide, on 10/10/2007, -6/+16It's obvious that Apple doesn't want fat people to use their products.
- connormcmenamin, on 10/10/2007, -1/+10Apple needs to immediately start production of the next iMac. It will be 6 feet thick and have the new tag-line "Welcome to America, where you can never be too fat or too baptist."
- brycelb, on 10/10/2007, -6/+15What a load of *****. What's next, no ad's that show laptops in the outside world because it may cause agoraphobics to lose their minds. ***** off.
- CraigJ, on 10/10/2007, -1/+10You haven't lived until you've flown coach from JFK to LAX in the middle seat between 2 400 pounders that haven't bathed in the last 24 hours. In August. with their fat asses drooping over the arm rests into your space and you are forced into contact with both of them, and they are moist and stinky.
- DrDankenstein, on 10/10/2007, -5/+14i dugg it, but just cause i think its ridiculous.
- CraigJ, on 10/10/2007, -1/+9why should the great majority of people need to modify their behavior to coddle the overly sensitive, as you seem to be. It's just ridiculous. when I was a little kid my grandfather died died from cancer, people talking about cancer, and tv shows and ads that referred to cancer made me remember all about it, so there should be no public discussion of cancer by your logic. Fat people feel bad about being fat, so I guess I shouldn't let them see me running because it might make them feel worse about themselves by comparison.
Everything is insensitive to some group somewhere, so I guess we should just have nothing at all, then no one will be offended, except those offended by nothing... nope, can't win this one.
I'm really pissed at Apple for pulling that ad and caving to the overly sensitive, politically correct losers. - phantom_mullet, on 10/10/2007, -1/+9You can't be too thi....what the....RELAPSE!
- UsernameTaken, on 10/10/2007, -1/+9In the wise words of George Carlin: "somehow I can't feel sorry for an anorexic... rich ***** don't wanna eat? ***** her".
- MrScreenName, on 10/10/2007, -4/+12Has the Whole gone crazy, This world we live is ridiculous, are people really trying to be as thin a the New iMac, I mean honestly I am speechless.
Speechless - ganjadude4391, on 10/10/2007, -1/+9couldn't have said it better myself
- apostre, on 10/10/2007, -0/+8its called thinning of the herd...
g - kingkilr, on 10/10/2007, -1/+9On the other hand, it might be a good message for the obese, which is a much bigger problem.
- phillydrifter, on 10/10/2007, -0/+7fromonesource, your friend needs to strap on a set and stop being such a mary. Life isn't fair, deal with it. It's not anyone's fault but theirs if they're a tubby. Stop pointing a finger at someone else, because whenever you do, you got 4 pointing back at you. I'm overweight, and you know what I do? I work out, i lift weights, i do cardio, trying to solve the problem, not bitch about it to no end to someone else who has no control over the situation.
- sittered, on 10/10/2007, -0/+7words to live by
- lavchan, on 10/10/2007, -1/+8Nobody is dismissing the seriousness of eating disorders. They're dismissing the implication that some dumb-ass slogan on Apple's Web site in the context of a computer has any bearing at all on real life.
You have to have an absolutely horrific life if you actually look into slogans like this. Any reference to anything in any context can be tied to some kind of real-life serious matter. You can't sanitise every ***** thing in the entire world on the off chance that it might be tangentially related to a problem somebody has. - sctwp09, on 10/10/2007, -1/+8A Mac is a ***** Personal Computer!
- inactive, on 10/10/2007, -2/+9Good god, soon we won't be able to say any word that might be connected to anything. Pathetic. So if I go to Starbucks and order a Skinny Latte is this offensive, I wonder? And how are tech companies going to descibe their future products? I can just see the ad campaign now: The all new iMac, it's not exactly bulky (oh, gosh darn, that might offend fat people), but it's sort of slender veering towards being that word that means more than slender that we cannot say in case we offend anyone. It's ***** thin, and even more ***** powerful, deal with it!
- Steeple, on 10/10/2007, -0/+7y'know what, i've total compassion for anyone suffering any illness, but it isn't a freepass to stifle anything that might hurt your feelings. my significant other has recently been dealing with cancer, and although the odd joke on the tv has made us both wince on occasion, at the end of the day WE TOTALLY GOT THAT THEY WEREN'T TALKING ABOUT US!
- kaelyiesta, on 10/10/2007, -0/+6Replying just to let you know that some of us get it. Digg isn't completely idiotic yet.
Granted these 3 above could just be continuing the joke, but I doubt it. -
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