What is Digg?Sponsored by HowLifeWorks
Who Gets To Use Unsold Cruise Cabins at Huge Discounts view!
howlifeworks.com - How to access once-in-a-lifetime trips at significantly less than full price
224 Comments
- diemunkiesdie, on 04/30/2009, -0/+110For those who are confused, this new chip is not for the Mac, this is for things like the iPod or the iPhone.
- KarateMedia, on 04/30/2009, -2/+112Mmmmm... Apple chips....
- ASfinkterSezWut, on 04/30/2009, -14/+91...or more likely a move that will see apple move out of its core competencies and lose a boatload of cash.
- MasterGrief, on 04/30/2009, -9/+48I understand why this is happening from a business standpoint, but proprietary hardware is rarely good for the consumer.
- piratearggghhh, on 04/30/2009, -11/+43Ok let's see...everyone seems to be excited about proprietary computers using proprietary chips, running a proprietary operating system. Plus the world's most popular music player, it iPod, won't run without iTunes. Charge a lot more for everything and everyone not only isn't complaining, but lining up to buy the stuff and watching each product announcement like some cult. I don't get it.
- derektherock42, on 04/30/2009, -3/+34Just like in NeXT...
- binaryspiral, on 04/30/2009, -0/+29This is *not* new! I've got ancient Mac Pluses and Quadras with apple designed chips in them. The Newton message pads were chock full of them...
- SaintStryfe, on 04/30/2009, -3/+28considering the Website you're looking at now's base code was developed on a NeXT, yeah, that could be a very interesting thing.
- judicar, on 04/30/2009, -2/+25Apple bought NeXT and OpenStep became Rhapsody/Mac OS X, so yeah it did work out pretty well.
- judicar, on 04/30/2009, -8/+30>Charge a lot more for everything and everyone not only isn't complaining, but lining up to buy the stuff and watching each product announcement like some cult. I don't get it.
So there are two possible reasons for this:
1. Everyone is retarded but you.
2. Apple is designing software and hardware that appeals to people while other "PC" companies are still treating computers as commodities, with no real insight or innovation, and making their money on volume. - Mootabolife, on 04/30/2009, -2/+23Apple Inside
- Myztry, on 04/30/2009, -3/+23Proprietary hardware isn't necessarily good on the price front, but it is excellent on the innovation side. Just have a look at the 80's when everything was proprietary. There was an explosion of innovation.
Domestic computing went from 8 bit character OS's displays to 32 bit GUI in less than 10 years. For the last 20 years being Microsoft's era, nothing much has changed. We are still running 80's desktops except brute force allows some more gloss. You have the hardware OEM's to thank for that, but they still have to work within limitations (like Windows/DirectX/Etc).
Not everyone wants the lowest common denominator to determine what devices they use. Especially for handheld devices where the idea of desktop compatibility is really just a cruel joke. I don't care much for Apple, but frankly I'd like to see something interesting happen in the industry. It's 2009 for ***** sakes. Why is the world dominate by circa 1985 class devices? - inactive, on 04/30/2009, -9/+28I call ***** on your memory, since Apple never used any Pentium chip. Nice try though.
- inactive, on 04/30/2009, -2/+19So because NeXT doesn't exist anymore, that means it was a bad idea?
Trust me, NeXT mattered. - MrJagil, on 04/30/2009, -4/+21for now
- doctordbx, on 04/30/2009, -1/+17I'd go with 2 except there sure are a lot of retards out there.
- NSResponder, on 04/30/2009, -2/+17When Apple moves in to a new area, they hire experts. They had no knowledge of retail, so they went and hired the best guy in the business to run their stores. If they wanted to build airplanes, they'd hire Burt Rutan.
I see no reason to worry about Apple's competency to build chips. They'll hire the people they need to to it right.
-jcr - dejafoo, on 04/30/2009, -0/+14Hmm. Why don't they just buy AMD?
- cthellis, on 04/30/2009, -2/+16For the most part, it was really NeXT that bought APPLE... for negative $400 million. ;-)
- mabsark, on 04/30/2009, -8/+21Sure, I can see AMD, IBM, and Intel shaking in their boots, honest.
- r3zonance, on 04/30/2009, -7/+19"I recall in less then a week their ads went from G5 is WAY faster than Pentiums, to OMG new Pentiums we use are SO FAST!"
The Core Duos were faster, the Pentiums not so, hence why Apple never used them. Get your facts right. - AmazingSteve, on 04/30/2009, -0/+12And still tries it. And fails every single time. There's a lesson to be learned there.
- cybershoplifter, on 04/30/2009, -2/+14sony can't get any thing right.
- inactive, on 04/30/2009, -6/+17Their hardware is the best in the industry. I admit that and I'm a PC guy.
- Chirp08, on 04/30/2009, -1/+11You would think instead of upgrading the individual components (processors, hds, memory, etc.) for 20 years someone would have stepped back and said "maybe its time to start with a clean piece of paper and redesign the computer as we know it". We read about bottlenecks in hardware all the time, bottlenecks that only exist because nobody has the balls to break the format.
- cybershoplifter, on 04/30/2009, -10/+19...hand held electronic gadgets and brick and mortar retail stores would not have been called a core competencies a few years back....this move will be huge for Apple. Competitors like MS, Sony etc. will be fearful of what they will be able to innovate without prying eyes. I love it!
- Tanktunker, on 04/30/2009, -0/+9It's from Austin Powers :(
Dr Evil threatens to build a drill and emphasizes the "Ma"s in a comical fashion, which I was referencing now, in my satiric hyperbole about how hot apple products run. - DiggMasterJ, on 04/30/2009, -1/+10Apple core 2 duo
- Tanktunker, on 04/30/2009, -1/+10Because Apple stuff secretly channels the thermal energy of the earth MAgMA core, and AMD catches on fire at room temperature.
- Richandler, on 04/30/2009, -1/+10Sony tried this.
- Brendan371, on 04/30/2009, -4/+12if this move spurs innovation then everyone's a winner
- Elranzer, on 04/30/2009, -3/+11That's funny, considering that Apple doesn't make any of their own hardware. Their computers are made in Taiwan, by companies like Asus, Gigabyte, Clevo and Quanta. The iPhone and iPods are also made in Taiwan.
Apple does, however, make their own software.
Apple's largest revenue source comes from iTunes, which pushes iPod sales.
So how is Apple more of a hardware company than software company? - binaryspiral, on 04/30/2009, -10/+18That's called marketing... And all the fanbois lapped it up.
- KarateMedia, on 04/30/2009, -2/+10The people who are attracted to the "cloud" are not the same people who want powerful CPUs.
Nevermind the fact that in no way do I want to do even my simplest work entirely "in the cloud," I sure as hell can't do editing and After Effects work without a useful CPU.
If your theory applied to the real world, we'd all be driving Honda Civics, wouldn't we? - doctordbx, on 04/30/2009, -3/+10It worked out well for Steve-o. His failing company was bought out for more than it was worth, AND he got his super job back.
- MicrosoftBob, on 04/30/2009, -1/+8Some people really like integration; the whole Apple 'ecosystem'. From the hardware to the software you have a distinctive aesthetic and functionality that is consistent between the two.
I can see its appeal, and enjoy using Apple products. But I also enjoy the flexibility of Windows and Linux, even with the problems inherent in that scenario.
Sometimes I like New Age, other times I like Jazz. - osok, on 04/30/2009, -0/+7dugg for the oozing sarcasm
- geodebug, on 04/30/2009, -0/+7I doubt Apple will ever try to take on Intel head to head for CPU or graphics chip makers. Moving to Intel was smart in terms of cost and the ability to run Windows.
I think the article was pointing to smaller more gadget-oriented devices where custom chips may make more sense.
Its interesting stuff for sure. - Georgy, on 04/30/2009, -0/+6Im not sure if it matters, isn't most apple hardware proprietary anyway, besides what would it matter if the iphone used apple's own chip or even its computers as long as it could run the same applications
- mj1903, on 04/30/2009, -1/+7Because AMD is loaded with nasty debt.
Plus, fabricating chips is a massive sinkhole. Instead it's better to design and let someone else fabricate them. - inactive, on 04/30/2009, -0/+6Well I see you didn't read beyond the description. This is only for mobile devices.
- kaod, on 04/30/2009, -1/+7think about it, apple is as close to a "verticle integration" business model as a computer company can be. they are taking things in house piece by piece.... kinda like rockefeller. :)
- tyrulz, on 04/30/2009, -4/+10hahaha ya good luck with that
- rdas7, on 04/30/2009, -1/+7Apple have been designing their own chips for a long, long time.
- tnoy, on 04/30/2009, -1/+7I was going to make a similar comment, and Apple's market share is larger than the OS I use most of the time now.
Bashing Apple is not defending Microsoft. Besides, his comment didn't even mention software _at all_. - Philbert, on 04/30/2009, -1/+7Tell that to my iPhone that's been replaced 4 times.
- thinkdifferent, on 04/30/2009, -1/+7Typically there is more than 1 chip in a computer. The CPU is the chip everyone uses to compare, but many other parts make up a modern computer. It is in those other parts that Apple can innovate. If you look back many years ago PCs still needed sound cards separately, same with graphics cards. Integrating those functionalities onto the motherboard helped cut costs & allow easier integration as it was a known entity on the board (DLL hell & driver problems).
In the past (late 80's to early 1990s) Apple had custom sound chips on the board. They were many years ahead of the PC counterparts as a result. Why they didn't do well was that most of the market was only concerned with text-based content (aka Word & Excel). They were the defacto leaders in the space that did need images, sound & video because of that lean.
As the market is moving more towards using their computers for non-text-based content, specialized chips that help with those functions will be the big differentiator. The difference between now & the early 90's is that more of the market wants their machine to do video/audio/images & I think that is part of the reason for Apple's recent success. - nextse7en, on 04/30/2009, -1/+6Apple made a name for itself, indeed started itself, with custom chips and board designs. That being said, it is imperative to their continued growth to remain X86 compatible.
Apple being the A in the AIM alliance back in the heady days of power PC processors did well enough. The Gx line was a series of processors to recon with. They only dumped them after thermal and power consumption issues made them unsuitable for laptops. They still hold their own in the supercomputer environment.
I imagine Apple will at some point move back into proprietary CPUs, but at this point being on the Intel bandwagon is just to lucrative to drop. - pedepy, on 04/30/2009, -1/+6I don't think its spelled 'MAgMA' ... I'm pretty sure it's just 'magma'.. but I may be wrong.
- Elranzer, on 04/30/2009, -1/+6Apple didn't help develop ARM.
PowerPC chips were made by Freescale and IBM, and can still be bought from Freescale. The G5 is known as the PowerPC 970 MP and can be bought on motherboards that aren't Apple. -
Show 51 - 100 of 229 discussions
© Digg Inc. 2009
— Content created and posted by Digg users is