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106 Comments
- spdorsey, on 10/15/2008, -2/+60Honestly - does anyone expect a computer manufacturer to be able to make computers/laptops in a COMPLETELY green way? I think not. The refining of the aluminum, the creation of the motherboard, solder, plastic parts, glass and other materials, are all going to have toxic by-products and create some degree of pollution. It's inevitable.
Companies can try to keep it to a minimum - and Apple has done that. The activists need to stop their whining or else start campaigning for a world without pollution (or a world with no technology at all).
I look forward to reading about it on their Guttenberg-printed leaflets. - Pundomaster, on 10/15/2008, -2/+23see? enough whining from environmental activists and you can accomplish anything!
- RobyJones, on 10/15/2008, -0/+14Greenpeace's campaign claims another win. I am all for the "Greening" of tech, but the vast majority of people couldn't care less because they don't know any better. Greenpeace focused less of its resources on companies and started educating the general public with direct action campaigns they'd actually make a difference.
- jeffchuck, on 10/15/2008, -0/+11"Sounds like Apple has made some significant steps since we first looked at their iPod several years ago and its nonrechargeable battery"
Wait, what? Did the first iPod run on AAs or something? - ousthouse, on 10/15/2008, -0/+10I remember those. You had to shovel coal into it every few hours to keep it running. Not very green if you ask me.
- MonkeyFarts, on 10/15/2008, -0/+9Nah, I remember those days. You would drop $400 on the device, get a good few hours of playback, then toss it and buy another. Yes, those were the days.
- Necoras, on 10/15/2008, -1/+10Noooo, the real story here is that no matter what you do you can't make green people happy.
Apple: We make all our products from magic pixie dust. There are no harmful chemicals or side effects in any way! It scrubs the atmosphere of CO2, eats nuclear waste and poops rainbows!
Greenpeace: HOW DARE YOU HARM THE PIXIES! - freefallgrue, on 10/15/2008, -9/+17Who gives a damn?
- busybrain, on 10/15/2008, -0/+8Big whoop, IBM has a commercial with cartoons in it.
- ibnabouna, on 10/15/2008, -2/+9Does anyone ask these questions of Lenovo, HP, Gateway, Dell, etc.?
It seems that Apple is being singled out on this issue. - sirjimithy, on 10/15/2008, -0/+7....................................... I keel you.
- bumcheekcity, on 10/15/2008, -0/+7Reuse > Recycle
- sirjimithy, on 10/15/2008, -2/+9I've never seen a tech company more attacked over this than Apple. Although Apple has gone further to promote how recyclable their products are than any other tech company.
- ousthouse, on 10/15/2008, -0/+6I wonder how different these comments would be if the article were titled "How green is Microsoft now?"
- MacParrot, on 10/15/2008, -0/+6At the past two Macworlds, Greenpeace was there handing out flyers (that most people passing by dropped in the trash) and powering a green apple balloon and a spotlight with a diesel generator belching out fumes.
- TheAmazingBob, on 10/15/2008, -2/+7Quite honestly... who is going to toss their old Mac in the recycle bin? It makes a lot more sense to sell it to a used Apple store.
- lead2thehead, on 10/15/2008, -3/+7No matter how "green" you are, there will always be a crowd of whiners saying that you're not green enough.
- jgopp, on 10/15/2008, -0/+4http://en.wikipedia.org/wiki/IPod_classic#First_ge ... says it had a rechargeable battery maybe they meant non-replaceable, or non-recyclable.
- MonkeyFarts, on 10/15/2008, -0/+4Heck, even a world without technology is a world with pollution. Volcanoes don't exactly erupt in roses, and livestock doesn't belch pure oxygen. Pollution is inevitable, period, but, like you mentioned, it can be kept as minimal as possible and as is reasonable/feasible.
- acaloiar, on 10/15/2008, -1/+5Why is the "greenness" of Apple being brought into question without the rest of the tech industry? Apple may or may not be green and that's free game to debate, but the debate is a little bland without being put in the context of the industry green factor.
- ziggotron, on 10/16/2008, -0/+3Funny how Apple claims to be greener when they made the iPod shuffle, nano and touch packaging smaller to help reduce their carbon footprint during shipping, but changed the packaging to a completely non bio-degradable plastic box - filling up the landfills even more.
- UselessTrivia, on 10/15/2008, -0/+3Even the guttenberg printer created pollution. The metal to make it had to be smelted from ore which had to be mined. The ink had to be refined. The paper requires trees etc...
There's no such thing as pollution free technology - FlareHeart, on 10/15/2008, -0/+3Dugg solely for the comment: "Anyone realize that Green Apples are sour?"
- katorga, on 10/15/2008, -2/+5Oh please. Anyone living a G7 standard of living in an urban setting is not "green" in any way shape and form. The massive, massive raw materials, industrial and transport infrastructures that are required to place a Prius or a MacBook Pro in your hands negates the marginal green facets of the products.
- pattycakes, on 10/15/2008, -3/+6How come Apple always get singled out on this issue when they only represent at most 8% of the market? I have never seen 1 article that focuses on the manufacturing and environmental problems that are created by companies that provide computers to the other 92% of the market. It would make more sense to me to go after the big guys in regard to this issue. Just my .02 cents.
- aeiou, on 10/15/2008, -0/+2How does it save the company money? They have to pay to recycle the old product. Not a terrible idea, though, but they already offer free recycling of old computers when you purchase one.
- Urkel, on 10/15/2008, -1/+3The real story here is how incredible Apple is at marketing themselves for doing what they're supposed to do.
Even from their own statement "...among the greenest in the industry" then it shows that Apple isn't the only one cleaning up their act. Dell, HP, Sony... in fact EVERY major computer company has done their share in changing the way things are made and produced but Apple is the only one recognized for it. - gametavern, on 10/15/2008, -8/+10I don't care if they sacrifice a bunny every day ....
- shutaro, on 10/15/2008, -0/+2But where would you find fuel for this hypothetical green computer?
- bipolarruledout, on 10/15/2008, -0/+2Maybe we can find a way to make a clean burning fuel out of hypocrisy?
- roxgod666, on 10/15/2008, -2/+4Do you see any of those companies saying they have the greenest products in the industry? No
- jaycalgary, on 10/15/2008, -0/+2Shoot green people there not human!
- Blaircook, on 10/15/2008, -2/+4Just once I would like to see a Greenpeace quote that wasn't praising and whiny at the same time.
- ExRe, on 10/15/2008, -1/+3They are being singled out for a reason, they've been consistently rated as the least "green" IT company over many years.
Dell and all the others have cleaned themselves up a very long time ago. - McSwankypants, on 10/15/2008, -0/+2***** the environmental "experts"...and the RIAA, MPAA, etc.
- tacotruck08, on 10/15/2008, -0/+1Granny Smith Green!
- bipolarruledout, on 10/15/2008, -1/+2Actually Lenovo topped the Green Peace green ranking in 2007. Right on their web site. Apple... not so much.
http://www.greenpeace.org/usa/news/chinese-company ...
Plus they actually make top quality, well engineered products. Still no word on when thinkpads become available in green. - tacotruck08, on 10/15/2008, -0/+1Granny Smith Green!
- jgopp, on 10/15/2008, -0/+1If they are able to recycle their own products and buy back the recycled material it cuts down on supply chain cost, it's all in the usage of the materials. This is turn cuts down on the end cost because they're simply reusing the materials -over the long term- maybe 5 years down the overall costs would go down. And continue to go down as the materials are reused and reused.
It would be in apples interest to keep the material they've (you've) already paid for. If they could give you a credit they would almost guarantee that they would get the material back, which saves them from having to purchase new materials. Especially with these new aluminum macbooks, aluminum cases would be very easy to recycle and it wouldn't cost apple more to purchase more if you're returning the material. And you're assuring the customer that they are "all for green" which looks great these days. You're letting the customer know that the company is going to take care of you and the planet if you stay loyal as well.
Free recycling is great, but the majority computers just go into the garbage. I'm sure all of us would be much more likely to bring the product back to the company if there was a cash/discount incentive involved.
Sorry that response was really long winded but I had to explain the point so people understand what I'm saying.
Supply chain management major with environmental studies minor is my degree and we've been doing this as our independent study project. I'd love it if apple would do this. - flarn2006, on 10/15/2008, -0/+1Not anymore.
- digggggggggg, on 10/15/2008, -1/+2Sure this is a step in the right direction, but I think that the biggest environmental problem in electronics is the sale of cheap, nearly expendable computers. By this I mean those budget laptops and desktops that you can buy for a couple hundred dollars, the ones that use the worst parts, and have specs that are almost obsolete.
They are an issue because they definitely will have problems down the road, sooner rather than later. These cheap computers are already sagging under their own weight when you take them out of the package - they have so much crapware installed that their meager amounts of memory simply won't allow you to boot without paging out like none other. Worst of all, they are built using older parts that probably contain more hazardous chemicals, and come with injection molded cases that are completely unrecyclable.
Why aren't the companies that make these machines more closely scrutinized? - Smeed, on 10/15/2008, -0/+1green BS
- inactive, on 10/15/2008, -0/+1Market mumbojumbo for: "Buy me! You yuppie.".
- quimbymouse, on 10/15/2008, -0/+1amen, budget everything is the most dangerous problem we are facing. none of the prices of these ultra cheap pieces of electronics reflect their true cost. this is known as an externality, and it is one of the biggest problems facing our production/consumption cycle.
what about all the ultra cheap/ultra crappy LCD's that began hitting the market a few years ago? remember those "dude, youre gettin' a dell" commercials? do you think the people who fell for that one are going to trade in their old computer? or toss it? cant say for sure, but it is a scary thought.
anyone interested in some of the negative effects that externalities can have on our lives can get a start here:
http://en.wikipedia.org/wiki/Externality#Negative - qbthemc, on 10/15/2008, -0/+1OMG my grass is green.
- diggggggerrr, on 10/15/2008, -0/+1This green http://superiorhabitat.files.wordpress.com/2008/04 ...
- IIECONII, on 10/16/2008, -0/+1How green is apple?
*checks toilet*
Green enough. - Necoras, on 10/15/2008, -0/+1you have angered the internet...
- brainnovate, on 10/15/2008, -2/+3At least not with todays technology. But never say never!
- bipolarruledout, on 10/15/2008, -0/+1Wrong article, that was last week.
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