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How Apple Kept The iPhone Secret For 30 Months

money.cnn.com — Pillow talk was a challenge. Keeping secrets from loved ones is especially hard. Those stresses were amplified by the frantic race over the past half year to get the iPhone ready for launch

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  • thisistrinh, on 10/12/2007, -0/+81impressive.. 30 months, but the possibility of getting your ass fired for leaking company secrets would also keep my mouth shut!
    • khag7, on 10/12/2007, -52/+6So wheres the 9/11 spammers comment? not here yet...?
    • jaycliche, on 10/12/2007, -45/+5"So wheres the 9/11 spammers comment? not here yet...?"

      I guess you are now the unspam spammer.
    • RealityCheque, on 10/12/2007, -7/+91"Apple had to keep secrets from multiple companees"

      "Companees"? Are you ***** kidding me?

      Editing, has CNN heard of it?
    • junkmail02, on 10/12/2007, -44/+3@jaycliche
      "So wheres the 9/11 spammers comment? not here yet...?"
      I guess you are now the unspam spammer."

      and you are now the spammer
    • joebooty, on 10/12/2007, -8/+23This article is genuinely absurd. There have been a steady stream of stories on digg, slashdot and various other techie sites for months. In October or November I clicked a link to a copy of an apple patent for a multifunctional handheld touchscreen interface which pretty much detailed exactly what the iphone was and how it would work.

      Do not get me wrong the device looks awesome but the notion that this was kept secret at all is just a joke.
    • dengzhi, on 10/12/2007, -22/+2who cares that they kept it secret? iphone sux anyway
    • Dedpoet, on 10/12/2007, -4/+15@RealityCheque

      " "Companees"? Are you ***** kidding me? "

      Apparently, they are not kidding you. Also from the article, "Cingular worked with Apple software developer on breakthrough features like visual voicemail - the ability to see a list of voicemail messages in a list and choose to listen to them in any order..."

      Ah yes, nice to have those lists in list format. They work best that way. And "worked with Apple software developer"? What?
    • clos, on 10/12/2007, -15/+2didn't rose leek it on diggnation a couple weeks ago?
    • steviepunk, on 10/12/2007, -0/+4Although people know there was an iPhone coming in some form or another, it seems that people were pretty uncertain about the details (prior to new iPods there seems to be a lot more accurate info doing the rounds). So I think the article is referring to the secrecy over the specific features rather than keep secret the fact that an iPhone was in development.

      However, I do notice that features that have appeared on the phone are features that many people seemed to think would be coming on a new Video iPod, such as the large screen and the touch sensitive controls

      BTW, can't believe that iPod and iPhone are not valid words in the Digg spell checker!
    • famouslastwords, on 10/12/2007, -1/+1@joebooty

      Did you read the article? Apple created some bogus models, hence if these 'insiders' reported on the the models they saw, they were really giving us inside info. And as for the patents, with Google's new patent search any one of us could've read that patent, as it's public information. And yes it does look awesome. But do you know anyone (other than you, of course) who knew what the phone was going to look like?
    • Mirag3, on 10/12/2007, -7/+1Kevin.... You're in trou-ble...
    • anotherjeff, on 10/12/2007, -1/+530 months. thats a long time. Apple's pretty good at keep secrets. If it were microsoft, the secret would have been out 28 months ago.

      I wonder what Apple is planning right now for 30 months from now.
    • binarymelon, on 10/12/2007, -1/+1@joebooty

      It was kept a secret. Everything regarding the iPhone up until Steve Jobs mentioned it, was nothing but speculation. Everyone thought Apple was on the road to a phone but no one with 100% certainty would have said it was coming so soon or have been able to detail what the product was.
  • chrisgeleven, on 10/12/2007, -1/+69Quite amazing that even with every blog and news organization trying to find out about this phone that for the most part, the details weren't leaked.

    Most of the "leaks" were of stuff that were common sense. In fact, I doubt most of the "leaks" were really leaks, just educated guesses and common sense.

    I do know two things:

    1) Cell phones in the next year or so are going to change big time. I bet every cell phone manufacturer was up all night last night trying to figure out how to beat this beast. This is for the good of us all.

    2) Once it is cheaper and hopefully with Verizon, I will get it.
    • alex189a, on 10/12/2007, -0/+26Thank you for the smart post, particularly your first point. It is good for us all. That is the single most significant thing about the iPhone- it forces the rest of the industry and the entire tech world as a whole to continue to put an emphasis on building things that are better and better designed (and if you think I'm talking about the black and chrome scheme you're lost).

      Too many people still have blinders on about the importance of the user experience over the product's technical specs.
    • jaycliche, on 10/12/2007, -1/+4I agree @chris. I think that all media will be fundamentally different after this year.
    • uownedge, on 10/12/2007, -0/+2Yes, I too am hoping for even a slight price drop, as well as support for other carriers. It looks like a killer device, everything I'd want in a PDA/Phone/Portable media device.

      This will definitely push other makers to push out some better devices, and I wouldn't be surprised if the next version adds a whole slew of new features (which makes me wonder if I should wait for the second version before considering a purchase).
    • jaycliche, on 10/12/2007, -0/+3"Too many people still have blinders on about the importance of the user experience over the product's technical specs."

      I think that some of the falling giants have been putting specs above user experience...and it is finally starting to show.
      I think for most, form over function (not to exclude function) is what keeps the laymen buying tech products.
    • alex189a, on 10/12/2007, -2/+7@jaycliche

      Right on. Sony vs. Nintendo. Solid, current example.
    • Quix, on 10/12/2007, -4/+8"Cell phones in the next year or so are going to change big time."

      I don't know about that. Just because competitors see Apple finally do it right, doesn't mean they "get it." The iPod is 5 years old and still doesn't have any serious competition in the usability department. Cell phones have sucked for 15+ years. The usual suspects aren't going to be motivated to change that status quo right away.

      Corporate cultures are slow-moving beasts, and while the iPhone may be a wakeup call, these companies aren't going to spring into action in response. The Motorolas/Palms/Sonys of the world will pooh-pooh the iPhone until it becomes a major market force. At which point, of course, it will be too late to do anything.

      Except for Microsoft, of course. They're probably hard at work on their iPhone knockoff (ZunePhone) as we speak.
    • lokiworks, on 10/12/2007, -5/+6@Quix

      "Apple finally do it right" ?

      This thing has been released yet and you are proclaiming that they have a better product than every other cell phone on the market? I saw the MS fanboys saying the same thing when Microsoft announced the Zune.
    • gigaquack, on 10/12/2007, -3/+7http://en.wikipedia.org/wiki/Japanese_mobile_phone_culture

      even your beloved Apple still has some catching up to do. Japanese and Korean phones are the real trendsetters.
    • Deuterium, on 10/12/2007, -13/+6It's just a frickin phone! All many want to do is make a phone call. I don't see ANY companies making things easier smaller, cheaper, longer lasting, and SIMPLE to use. Apple has just joined the bandwagon of making a multifunction, overpriced, overcomplicated device.
    • Retuobak, on 10/12/2007, -1/+1"I don't know about that. When the iPod became popular, mp3 players didn't really change. Okay, that's not fair. They did change, but most of them just imitated the look of the iPod without the software, UI or synchronization. I really doubt that cell phone makers are just going to change overnight because Apple released a phone."

      Well, there was nothing to imitate for companies like Creative with the iPod UI as they were the ones being imitated.
      But in the longterm I do think the high-end cellphone market will see a change, the other companies need to compete, what else can they do?

      "The iPod is 5 years old and still doesn't have any serious competition in the usability department."
      Have you actually used some of the competing products?
      There's plenty mp3 players which are as easy to use as the iPod, or sometimes easier even.

      "even your beloved Apple still has some catching up to do. Japanese and Korean phones are the real trendsetters."
      Think again, was talking to someone who lives in Japan last night. And he was pissed when he heard they weren't getting the iPhone until 2008.
    • intekra, on 10/12/2007, -0/+2@shrimpdesign

      I'd assume with ActiveSync. That is the one common thing about many current smartphones. They run windows mobile. Maybe with support from Microsoft they would be able to come up with something. I would be surprised though, because I currently use a pocket pc for work, and a smart phone for personal use. Out of all phones I've had, I've had the most issues with Windows Mobile devices... Thay just plain don't work reliably all the time.

      That being said, I don't think anything is going to have much of a shot at beating the iPhone. It's just another product from Apple that was well designed, well thought out, and VERY well executed.

      I can't wait to get mine in June...
    • appetite, on 10/12/2007, -3/+3"I think that all media will be fundamentally different after this year."

      I don't get the craze over gadgetry. I mean, the laptop was a huge step over the computer, but really, are our lives so much better? Think in terms of music. All the technological advances have made it easier and easier to record and create music, but has music gotten any better over the last decade? Not in my opinion. The average Joe just has the ability to overcompress and add lots of layers, but the jam at the end of Free Bird is better than anything a rock band is putting out today. And where's the modern equivalent of John Coltrane?

      I'm not saying I'd want to go back to an old time recording studio, but all the revolutionary hyperbole over a phone that has some neat features and can make our lives very slightly more convenient is so myopic and it's growing tiresome. The iPhone is really just an incremental improvement to cell phone technology--and no one's even really tried it out yet! Let's quit talking as if Apple discovered the fountain of youth or made fusion possible.

    • superpatty, on 10/12/2007, -1/+1@appetite

      you're implying that the medium of use/transmission influences the quality of what the item is used for, following your analogy:

      the music today isn't any better now than it was 30 years ago, but the medium (vinyl, cds, etc..) have improved
      and so that would mean
      the iPhone is the new medium and that our conversations will not be any better now compared to a few years ago

      i think jaycliche was using the word to describe what he meant, i believe the industry will change and begin making a better user experience on mobile phones

      but yes, some of these features will make my life a little bit easier
      1. one unit for my music and phone
      2. easy to manage 3 way calling (i haven't learned how to 3 way call on the last 2 phones that i've owned)
      3. a simple straight forward way to sync my contacts, calendar, et al with my computer (especially without having to buy a separate software package)
      4. and i'm damn sure this will be a chick magnet for a while to come :)
    • appetite, on 10/12/2007, -0/+1I think the idea that this compact music/phone device with a slightly larger view for looking at websites is revolutionary in any way is a ***** of wishful thinking.

      Why do Apple products always get covered with so much benefit of the doubt by the way? The touch-pad looks like a risky $500 investment to me. If some other company announced an identical looking product, I doubt anyone would even mention the words "fundamental changes". I bought a powerbook. Damn, that thing was impressive when Jobs showed it off. Today, it's just an internet-browsing, music-recording, word-processing device that's been sent in for repairs 3 times.

      I said it before and I'll say it again: chill out on the hyperbole. If you think this thing will change your life, then maybe you should switch gears and seek out the things that your life is really missing (not 900 milliseconds of spare time per day resulting from your mobile device's touchpad efficiency).
  • zeiben, on 10/12/2007, -49/+5Um. They didn't keep it secret. They've announced it 6 months before launch
    • ajck, on 10/12/2007, -6/+27You sir, are a *****.
    • alex189a, on 10/12/2007, -2/+0I think they mean no leaks of specific info, like RyeBrye pointed out...
    • jaycliche, on 10/12/2007, -0/+6The first "leak" that I saw was the patent filing a few months ago. I think it would be hard to avoid that.
    • zeiben, on 10/12/2007, -15/+3"You sir, are a *****."

      If that's an acronym for "Technology Wizard/Apple Truthteller", then thank you, but frankly you might reconsider the acronym.

      Look, I'm not dissing the product, in fact I'll probably buy one. I just don't think the secrecy was that big a deal.

      btw, ajck (a contraction of "assjack"?) The only thing that will make me regret my decision to buy an iPhone are the fanboys.
    • Geekazoid, on 10/12/2007, -2/+8They had to announce it now, because as soon as the FCC paperwork was filed, everyone would know. that is why they announced it 6 months before it would be "available". I still think that they should release an ipod with the same features, just not the phone software. Wouldn't that get around the FCC approval for the cell phone capabilities? maybe a patch later on would just add it in.
    • mandarin, on 10/12/2007, -1/+1Read up bonehead
    • roominator, on 10/12/2007, -2/+2well, either I had some extreme deja vu on the day of the iPhone's announcement yesterday, or they failed to keep it a secret.
  • RyeBrye, on 10/12/2007, -4/+5Full details weren't leaked, but the leaks were accurate:
    A pocket-sized device running OS X
    A touch-screen widescreen video iPod
    A phone exclusively partnered with Cingular
    ... etc.
    Nobody hearing the leaks decided to put them all together into one device because that would seem so outlandish... but the rumors sites did have a lot of information about this phone.
    • Barr08, on 10/12/2007, -0/+14Those could have all been guessed or speculated upon by the thousands of geeks out there. Coincidence IMO.
    • blinkcowz182, on 10/12/2007, -1/+5Yes but other people claimed unlocked devices, CDMA compatibility, etc. Just because they had that info doesn't mean it was leaked. And if it was leaked, it was leaked right along side faulty information to cause a swirl of conflicting information.
    • maldog, on 10/12/2007, -1/+2What about the 'leak' by mr. rose that indicated we'd see not one, but two replaceable batteries?
    • geminitojanus, on 10/12/2007, -0/+1"What about the 'leak' by mr. rose that indicated we'd see not one, but two replaceable batteries?"

      Wishful thinking. Apple isn't the only entity capable of innovation, plenty of people thought of this feature, but implementing it is quite a bit more difficult than just saying "why not have two batteries".
  • ajck, on 10/12/2007, -26/+2> How Apple Kept The iPhone Secret For 30 Months

    Um...gun to the head? Offers of free sex from hotties? No salary for a year if you leak? Your balls chopped off? Err....revenue share of every iPhone sold? Um....free trip on the Virgin Galactic spaceship?

    I know! Bill Gates head on a plate if no one talks! Yes. That was it.
    • jakebarnes, on 10/12/2007, -0/+16Wow... just not funny at all. I mean, you actually managed negative funny. The next joke I hear will have to first compensate for your comment, and whatever is left of that joke will be all that I laugh at. Your joke has detracted from the over all funny that exists in the world. Think about it, because of your comment, there is less funny in existence than there was before your comment.
    • ajck, on 10/12/2007, -1/+6I just almost literally pissed myself laughing at your response to my comment. Well done sir! That's one of the funniest things I've read all day. Thank you.:)
  • ajck, on 10/12/2007, -24/+13I tell you what. I had a leak when I saw the IPhone yesterday. In my pants.

    Now digg me down, MTHRFCKRS!!!
    • bothra, on 10/12/2007, -14/+5wish granted... dork
    • Deuterium, on 10/12/2007, -7/+2And the herd of sheeple keeps following the same wolf.
  • djSyndrome, on 10/12/2007, -0/+9FTA:

    "Many of the country's top technology analysts and journalists flocked to the Las Vegas airport Monday night, on the first day of CES, to be able to see Jobs reveal his secrets here Tuesday morning."

    Uh, what?
    • monkeyrun, on 10/12/2007, -0/+3I believe he meant flock to LV airport to catch a flight to SF.
    • Angostura, on 10/12/2007, -0/+7Poor writing, indeed. But I think the author is trying to say that lots of people were flying out of CES on Monday night to get to Mac Expo the next morning.
  • bSimms, on 10/12/2007, -0/+5There was a much larger amount of inaccurate "leaks" than there were accurate ones... So I would assume most "leaks" are indeed just guesses. It's not that hard to think of what a phone from apple would look like.
  • Slipdisc, on 10/12/2007, -0/+34Looks like Kevin Rose's insider was just blowing smoke up his ass.
    owned
    • rowhard99, on 10/12/2007, -9/+3Unless Kevin Rose was in on it and was helping Apple spread false rumors... hhhmmmmm!!! Very clever Mr. Rose!! Very clever!!
    • IamBobX, on 10/12/2007, -2/+9"Hey I have a great idea! I'll make up a bunch of 'rumors' about the Iphone while drinking beer, cuase I'm so 1337! If they are true I'll show everyone how hardcore I am! If they are false, I'll tell everyone how I was helping Steve Jobs by spreading false rumors!"

      lol
  • purdo, on 10/12/2007, -2/+5It wasn't really a secret was it?? As for the last year at least, at every Apple event there was talk of the iPhone.

    A secret would be like apple announcing yesterday that they was going to release the Apple Toaster, no one would have heard about it and it would have been a true secret.

    What there going to put into Leopard is a real secret as no one knows!

    • Barr08, on 10/12/2007, -2/+6For a school project last semester, I designed the iPop: hybrid iPod and toaster.

      I got an A.
    • IamBobX, on 10/12/2007, -0/+3I want pictures of this Ipop!
    • unit101, on 10/12/2007, -0/+1I think it's funny how people are saying that it wasn't a secret, when half of digg was telling people to shut up about the iPhone rumors and that it didn't exist. (@ purdo, I'm not saying you were one of those, just using your statement as an example.)

      The fact that Apple was purposefully leaking fake iPhone models, leads me to believe that they created the hype on purpose. It seems to have worked, because by the time the product was revealed, one would've thought that the thing could cure cancer.
  • Gamegod2x, on 10/12/2007, -3/+2Great, well written article, im still amazed how they kept it a secret for so long. Good post.
    • famouslastwords, on 10/12/2007, -1/+2The article is horrible written. I seriously hope this is sarcasm.
  • foxmajik, on 10/12/2007, -12/+3iMsick of hearing about it.

    Can we make an "iPhone" category so I can filter out all of these articles?
    • khag7, on 10/12/2007, -1/+8its the apple category. filter that =)
  • foxmajik, on 10/12/2007, -11/+2I guess republicans *can* keep a secret.
    • famouslastwords, on 10/12/2007, -1/+2And apparantly you're still an idiot.


      And an *****.
  • foxmajik, on 10/12/2007, -11/+2> A pocket-sized device running OS X

    Because I really need a pocket PC that runs BSD, comes with a contractual obligation and costs more than my car.

    Plus, once it is obsolete, you get to throw it away. Just like a Macintosh.
    • jaycliche, on 10/12/2007, -1/+6"Because I really need a pocket PC that runs BSD, comes with a contractual obligation and costs more than my car.
      Plus, once it is obsolete, you get to throw it away. Just like a Macintosh."

      I suggest you move to a remote technologically free commune to avoid things becoming obsolete.
    • KSUdesigner, on 10/12/2007, -0/+3It costs more than your car? Christ, you need to go buy yourself a better car dude!
    • famouslastwords, on 10/12/2007, -0/+4Must be a ***** car.
  • ntwrkguy, on 10/12/2007, -10/+1ZOMG ITS NOT CALLED iPHONE!!!
    • almalax19, on 10/12/2007, -0/+4Yes it is called the iPhone.
    • ntwrkguy, on 10/12/2007, -2/+1just poking fun at all of the idiots on digg who were saying this same thing "its fake because its not iPhone" blah blah blah...
  • jaycliche, on 10/12/2007, -0/+2@junkmail02
    "So wheres the 9/11 spammers comment? not here yet...?"
    "I guess you are now the unspam spammer."
    "and now you are now the spammer"

    Back at you! Now you are in the club. No wonder there is so much spam.

    ;)
  • minimee, on 10/12/2007, -1/+1download the keynote from macWorld 2007 here: http://shaltnot.org/2007/01/10/macworld-2007-keynote/
  • thanksgiving, on 10/12/2007, -6/+4secret for 30 months my ass, its been all over the rumor mills and news.

    • digga, on 10/12/2007, -2/+5Sure - the rumor mills nailed the specs, didn't they? *rolls eyes*
  • Aleks, on 10/12/2007, -7/+6People dugg me down because I'm concerned about Apple pre-announcing 6 months due to Microsoft ripping them off?

    In terms of ripping them off.. I mean a project Microsoft just kicked off that has their own branded device and basically copies the same aspects of the iPhone....

    - Replace Google Maps with Windows Live
    - Eliminate the stylus and do it completely full screen (Apple won't sue microsoft and vice versa even with the patents they each hold)
    - Vista Aero Interface... Apple's widgets will be replaced with Windows Gadgets
    - Full IE7 browser with similar scaling technologies
    - Push e-mail with Windows Live Mail.
    - Verizon only

    All this can take a hit of potential iPhone market share if they release prior to the iPhone.

    I'm not being an Apple fanboy... I'm just in favour for Google/Apple/Yahoo/ companies coming together for this device rather than microsoft hotmail/exchange/live/vista/xbox360

    • apetrie, on 10/12/2007, -2/+1OMG NOOO!! Not competition!! Please, you can't really believe that such innovations shouldn't change the entire industry, and that its not good for everyone for there to be alternatives inspired by the iphone. If having the idea first for a gadget like this should mean you get exclusive rights to make one, well that right would belong to whatever Sci-Fi writer came up with it first.

      Personally I'd rather have an iPhone than whatever Microsoft or whoever will come out probably, but you can't be such a zealot that you really believe its good for anyone for Apple to have no pressure to keep making them better.

      I don't know what superhuman abilities you believe the people at Microsoft to have, but if they haven't been developing it already ( who knows, maybe they have. ) they aren't going to pull one of their ass in 6 months.
    • Aleks, on 10/12/2007, -0/+1apetrie: This is about Microsoft controlling the monopoly in the smartphone market by ripping off the 'innovation' by Apple/Yahoo/Google and who says they can't pull it off in 6 months!?

      Jesus christ, I'm not being a Zealot... I'm all for other companies producing iPhone like devices - I just don't want Microsoft eliminating them.
    • famouslastwords, on 10/12/2007, -1/+1It took apple 30 months to get this far. Plus the additional six to get approval, tweak, manufacture, and distribute. Apple has 3 years on MS.

      Need more be said?
  • Aleks, on 10/12/2007, -10/+2People dugg me down because I'm concerned about Apple pre-announcing 6 months due to Microsoft ripping them off?

    In terms of ripping them off.. I mean a project Microsoft just kicked off that has their own branded device and basically copies the same aspects of the iPhone....

    - Replace Google Maps with Windows Live
    - Eliminate the stylus and do it completely full screen (Apple won't sue microsoft and vice versa even with the patents they each hold)
    - Vista Aero Interface... Apple's widgets will be replaced with Windows Gadgets
    - Full IE7 browser with similar scaling technologies
    - Push e-mail with Windows Live Mail.
    - Verizon only

    All this can take a hit of potential iPhone market share if they release prior to the iPhone.

    I'm not being an Apple fanboy... I'm just in favour for Google/Apple/Yahoo/ companies coming together for this device rather than a microsoft hotmail/exchange/live/vista/xbox360 device

    • Retuobak, on 10/12/2007, -0/+1What's the difference really? :/
      Corporations are all the same in the same position.
      I'd rather see Apple/Google/Yahoo compete with Microsoft, drops prices and pushes innovation. Nothing better than competition.
  • Aleks, on 10/12/2007, -6/+1 dupe post
  • redlantern64, on 10/12/2007, -7/+2Oh please! It was far from a secret! The story was broken on the TWiT podcast at least two or three weeks ago, and I think maybe even broken by Kevin Rose himself. Everyone was expecting this.
    • famouslastwords, on 10/12/2007, -0/+1We are talking about the physical phone. Not the fact that there was a phone, or a phone in development, or any idea that there might be a phone. The phone as it stands now with its hardware, software, and interface.
  • dooraque, on 10/12/2007, -5/+130 months in development and it isn't even shipping on the day of introduction? Sounds like Duke Nukem Forever to me.
  • shadyk8o, on 10/12/2007, -1/+2iPhone was a secret?!?! Then what have we been talking and gossiping about for the past year???!!!??? Yes, we didn't know the details but we all knew it was coming!!!
  • OneAndOnlySnob, on 10/12/2007, -1/+1It was so secret that the entire Internet has been buzzing about it for literally years. I actually suspect Apple noted the buzz and made this product because they knew people would buy it. They were already clamoring for it.
  • rowlodge, on 10/12/2007, -1/+130 months?...i saw this on youtube at least 6 months ago, looks exactly like it anyway. also it was found in patent office pictures.
  • inf4my, on 10/12/2007, -1/+1Some secret...how long has this been predicted for...how long has it been on digg...how long since kevin rose knew there was an iPhone.
  • HappyScrappy, on 10/12/2007, -1/+2I can hardly think of an Apple project recently that leaked more. What a stupid article.
  • citadin86, on 10/12/2007, -1/+0very good reading
  • lordwow, on 10/12/2007, -0/+1They Didn't
  • fujiyama17, on 10/12/2007, -0/+1This is nothing.

    I have a company that is in the process of making a phone that not only plays songs, it makes coffee, pays the bills, drives the kids to work all at the same time it's negotiating peace treaties with nearby countries.

    iPhone? Phleeeze.
  • Ratteler, on 10/12/2007, -3/+1Maybe if Apple had been less secretive, they could have gotten feedback to make the iPhone more appealing.

    As it stands, I really have no interest in it. Most of the reasons are outlined more eloquently than I care to be in the Digg article "Nine things wrong with the iPhone, and why it WON'T be Apple's killer app".

    I will be waiting for the next Gen iPhone from T-Mobile before I get on board.
  • modifiedbears, on 10/12/2007, -1/+1rightttttttttt.....no one saw this coming? come on. people were arguing about the iphone name for months on digg.
  • thickape, on 10/12/2007, -1/+0I am trying to imagine working to make other people rich so hard that I sacrifice half of my personal life........ nah.... can't do it.
  • tripple-breve, on 10/12/2007, -0/+1"In October or November I clicked a link to a copy of an apple patent for a multifunctional handheld touchscreen interface which pretty much detailed exactly what the iphone was and how it would work."

    Exactly. And when the first pics that matched that patent came out, we knew then. It's still completely awesome to see it, though.
  • cTTbLaKeMAn, on 10/12/2007, -7/+0actually it wasn't a well guarded secret because my buddy found in the google search results on the first page about a year and a half ago. lol
  • tralalaa, on 10/12/2007, -2/+0What exactly is the iPhone?

    Yes, I know it's a phone... but why is it this big thing? Why would I wanna buy an iPhone as opposed to say... any other cell?
  • jdmx, on 10/12/2007, -0/+0Tralalaa, that's something you find out on your own by reading a few articles. No one should be able to explain that to you and if they can then you're a tool. Read, buddy :)
  • schappim, on 10/12/2007, -0/+1My girlfriend is the iPod DRI (Directly Responsible Individual) for the Asia Pacific Region. I can substantiate the comment on "stress" in the relationship. It doesn't help that I am a fanboy. She takes her NDA very seriously and won't say mum on anything that goes on within Apple.
    • nexxau, on 10/12/2007, -0/+1I understand that. I was working for months (until an official announcement) before I could even tell my friends/family/girlfriend what I was working on (I work for a games developer). It's not easy.
  • SystmBetatester, on 10/12/2007, -1/+1"unnamed Asian manufacturer" coughsweatshopscough

    anyway, get over it you ***** jews. if this is the best apple has to offer ill predict this is the first apple to fall off the tree of popularity. this thing *almost* makes the ps3 look like its a good deal...
  • dstz, on 10/12/2007, -0/+1An Iphone ! what a surprise.
    And the shape of it is really astonishing, I wouldn't have thought it was an Apple product. We're going from surprises in amazements this last days I wonder if my litlle heart can take it all.

    Well kept secret everyone !
  • sering, on 12/03/2007, -0/+0What a news here
    http://www.afija.com
    http://car.afija.com
    http://dental.afija.com
    http://foreclosure.afija.com
    http://hotel.afija.com
    http://skincare.afija.com
  •  

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