What is Digg?68 Comments
- Falldog, on 06/06/2008, -5/+43Banners? *****, never would've seen that coming.
- flipmeat, on 06/06/2008, -3/+25It's simple, these banners don't show any secrets. If they did, they'd be blacker than one of Lemmy's outfits.
- ozziek, on 06/06/2008, -3/+24"Accellerometer Icon. Very sexy."
This guy needs to get our more - julianwan, on 06/06/2008, -10/+27HYPE HYPE HYPE HYPE *Insert opinion on apple marking strategy* HYPE HYPE HYPE
- nubnub, on 06/06/2008, -6/+19*yawn*
- cheekiej, on 06/06/2008, -5/+16if you don't like Apple, don't click on the item on Digg that says "First shots of WWDC Banners" when it quite clearly is about Apple. duh! Don't come here writing comments like 'world wide dork convention' when you knew what it would be about. Go find some cartoons or something which is more on your level.
- Dumbledorito, on 06/06/2008, -1/+9Apple invented the banner back in '82. Where have you been?
- PhillyMJS, on 06/06/2008, -3/+10There is quite a bit of speculation due to "Mac" missing from the "OS X Leopard" banner that Apple will be announcing official support of OS X on non-Apple hardware.
If that turns out to be real, Apple has well and truly taken the gloves off and they'll be looking to hit Microsoft where they live, on commodity hardware.
The chairs may be a-flyin' in Redmond come Monday. - Shadowgamers, on 06/06/2008, -1/+8Industrial revolution, when Apple invented electricity and the automated printing press
- ParsleyMe, on 06/05/2008, -0/+5I remember seeing other banners before. But you're right, too - for MacWorld, the only banners released this much beforehand that I remember seeing were fake. These don't look faked though.
- drlha, on 06/06/2008, -0/+4Check Apple's revenue stream and see how much comes from sales of Mac hardware, then ask yourself if they're going to try to compete with Microsoft.
- MacParrot, on 06/06/2008, -0/+4I've thought about this a bit and there are some signs that it could possibly be true. Apple's absolute lack of response to the Psystar machines for example.
But what exactly does this mean? It means that they would allow third-party makers to create Mac clones. Considering the amount of hardware out there that doesn't have OS X drivers, how could Apple keep a tight rein on the hardware? They couldn't and by allowing unfettered clones of Macs the inevitable "Apple sucks because my no name brand Chinese DVD burner doesn't work!" would begin. So what would they have to do to prevent it?
First, they would immediately upon delivery of the first clones cease making the Mac mini and the iMac. They tried competing with clone makers in the 90s and it was an abysmal failure. So tight reigns on "partner" companies allowed to make Macs under their own names. Apple keeps making the Mac Pros and MacBook Pros under their own name as the premium Mac to have. C2D towers or all-in-ones, and low-end laptops for the cloners to make and sell. Apple designs three to five motherboards to work with most configurations including some kind of boot lock to still prevent unlicensed Macs. Licensing would probably be along the lines of near retail price of OS X (which is probably about what Apple nets from non-Pro Macs anyway).
Apple keeps a limit on what hardware is used which allows them to offer limited OS X and othe Apple software support. The cloners deal with the hardware support. If everything went smoothly, more third-party hardware makers might finally offer Mac drivers since users would be able to actually upgrade or replace something other than just hard drives or RAM (neither of which require special OS X versions).
Microsoft may or may not lose a few users,but chances are most of the people using Windows would stay with Windows. This could however potentially be a nail in the coffin of those lawsuits and fines from countries claiming that MS is a predatory monopoloy since there would be another player with significant market-share using nearly the same commodity hardware. What few sales they might lose would most likely be made up from a few more copies of Office for the Mac being sold to new Mac users. - staxofmax, on 06/06/2008, -0/+3If Apple started celling OS X for PCs, what reason would there be to buy an Apple computer? This move would be suicide.
- mentor972, on 06/06/2008, -0/+3Ummm, "OS X iPhone"
I'd say that tells us something. - keithnoir, on 06/06/2008, -2/+5Do any say "Mission accomplished" ?
- Tufriast, on 06/06/2008, -1/+4You can't forget they invented time travel, and tampons too. GET IT RIGHT!
- drlha, on 06/06/2008, -0/+2A fine reply, but Apple's sales in hardware are currently growing rapidly, perhaps when they start to level off would be a good time to think about growing OS X through means other than selling Mac Hardware, but that time is not now and I don't expect it to be "now" for a while yet. Certainly I give the chances of a "OS X on non-Macs" announcement being at WWDC being close to zero. In the future, who knows?
- ozziek, on 06/06/2008, -0/+2You completely pnwed me with that comment. Kudos and I hope to battle you again, one LAST TIME......
- iWaffles, on 06/07/2008, -0/+2Does the banner in the back mean that we'll be able to predict the future with iPhone?
- julianwan, on 06/06/2008, -0/+2They've done both, but I can imagine in a situation like this, where they've lost a month's worth of iphone sales, they need to build up as much hype as possible, and this includes for the passerby in San Francisco, I'm pretty sure the free publicity is more important to them than covering up a banner that gives away nothing.
- cheekiej, on 06/06/2008, -0/+2ok your opinion.... i was trying to help them as they had obviously lost their way. if i see something on digg about xbox 360 best ever games or something, i don't click it because i'm a girl and i'm not interested. Thats common sense! but clearly some people just don't have this common thing called common sense and find it necessary to be derogatory to people who enjoy wwdc and macworld. it's just unnecessary. as was your comment.
- CasaMan, on 06/05/2008, -2/+4Incorrect..
http://www.macrumors.com/2007/06/07/photos-of-wwdc ...
Although some of them where..
http://www.macrumors.com/2007/06/10/covered-banner ... - MacParrot, on 06/07/2008, -0/+2It would never work. Once you made a version that could be installed on any PC, there would be nothing to prevent anyone from installing it on anything. While that might sound great, there's a lot of PC hardware out there with no drivers for OS X and the inevitable "Apple sucks and doesn't work!" would begin. Also Apple doesn't use a serial number checked against a server to prevent piracy like most other high dollar software companies do. To prevent massive piracy, they would have to institute one. No thanks.
- MacParrot, on 06/06/2008, -1/+3Sometimes it's not about money but growth. Apple is now dealing from a stronger position than they were when they tried it the first time. Sales are way up and have continued to grow quarter to quarter. Sooner or later however you hit the brick wall. Not everyone wants to spend the premium price that you typically pay for a Mac. Since I prefer OS X over Windows and can afford it, that's what I buy. Lack of competition however will eventually choke off that growth as there will be fewer and fewer people willing to make the switch to a Mac at the price point that Apple sets.
How do then reach new customers? By allowing someone else to carry the burden of cheap commodity hardware at the cut-throat pricing that Dell, HP, and Joe's Fish Market and Computer Sales deals with. Apple still makes their money with higher than say Microsoft licensing terms. Again, how much does Apple really make on an iMac or Mac mini as compared to continuously having to update and pay to have someone manufacture those products.
Apple designs the basic motherboard for the cloners and let's them have at it. As long as whatever hardware they install has proper OS X drivers. - Egoist, on 06/06/2008, -3/+5What type of moron would digg up a story about banners hanging in a corridor?
- gavroche, on 06/06/2008, -1/+3Not mine!
- longofest, on 06/06/2008, -0/+2These banners are always available for view. The banners that announce products are what are covered. Haven't seen any of those yet... give a little time.
- MacParrot, on 06/06/2008, -0/+2NeXT was a different beast. They had (as compared to Apple or Microsoft) very few users and even less hardware support. When Apple tried cloning the first time, they made some very basic mistakes.
Mistake one was trying to compete directly with the very cloners they helped create. They should have abandoned the low-end market once cloners had machines out the door.
Mistake two was not limiting what market the cloners were allowed to go for. The cloners were also allowed to pretty much do whatever they wanted as far as the hardware goes. Apple being much more cautious, wouldn't use some very good cost-saving tech (like IDE as compared to SCSi) until they had researched it. The cloners didn't care and the buyers didn't care since they were getting better machines for less money.
Mistake three was assuming that the cloners would advertise their products in areas that weren't typically known as being for Mac users. So they advertised in all the same magazines that Apple did and no where else. A direct machine to machine comparison came out looking pretty bad for Apple running all the same software.
Mistake four was trying to do it at a time when the Mac's market-share was lower than it ever had been.
Chances are Apple won't make the same mistakes next time. As a bit of information, I owned a Umax C600 mini-tower and an APS MPOWER (using Motorola's StarMax design) 604. Loved the Umax, thought the APS machine was the biggest POS I ever owned. - staxofmax, on 06/06/2008, -1/+3World Wide Dork Conference = Digg
- johnpaul191, on 06/08/2008, -0/+1The problem is support. MS Windows can blame a lot of the nightmare on 3rd party drivers. Apple has control of the whole widget, and that is one reason Macs run smoother. Do a clean install on a Mac and it takes almost no time. It can be a nightmare on MS Windows if you have a lot of oddball drivers to install in a specific order.
- primary0, on 06/07/2008, -0/+1good read!
- mrBitch, on 06/07/2008, -0/+1There could be a way for Apple to sell OS X to install on hardware other than a Mac.
Apple could start up a "Home Brew OS X" project that allowed participants to buy & install OS X on Eee PC's, and other portable PC markets.
The licensing agreement only needs to have the clause " You may only install OS X home brew OS for personal use only". - MacParrot, on 06/06/2008, -1/+2"perhaps when they start to level off would be a good time to think about growing OS X through means other than selling Mac Hardware"
Once a product starts to level off, you've missed the window of opportunity. Take the iPod for example. Apple could have continued to just sell that one model (with two or three storage options), but at the beginning of that growth curve, they threw out the iPod mini. When even THAT product was still selling well, they came out with the nano and shuffle.
I'm not saying that Apple should have licensed the iPod, it was at too low a cost to make it really worthwhile, but if Apple was going to consider licensing OS X to non-Apple hardware, the time to do it is while you have good press and lots of attention, not when you little or no growth. - julianwan, on 06/11/2008, -0/+1I don't know why you were downmodded you are funny sir
- johnpaul191, on 06/08/2008, -0/+1Remember that this isn't MacWorld. MacWorld would have banners for *new*product*, and that product would be the big draw on the expo floor for the next few days.
WWDC has a keynote, and then meetings specifically for developers. They do not have a reason to fly banners, for example, promoting a revised MacBook. The iPhone banners are there because a lot of the conference is dedicated to writing apps for the iPhone.
Anything that is released during the keynote is media attention. In the case of the rumored iPhone2, it makes sense to let the developers see what they will be writing apps for. - SexyPopMachine, on 06/05/2008, -0/+1Yeah, thats what I thought as well.
Oh well. Maybe they are generating public excitement or something. - PhillyMJS, on 06/06/2008, -0/+1"Considering the amount of hardware out there that doesn't have OS X drivers, how could Apple keep a tight rein on the hardware?"
In the NeXTSTEP days, they said, "Here's a list of the components we support, if you want to use something else to build your system, you're SOL"
"First, they would immediately upon delivery of the first clones cease making the Mac mini and the iMac. They tried competing with clone makers in the 90s and it was an abysmal failure."
It was a failure because the cloners were supposed to take the low end that Apple didn't want, but instead went for the high end and stole business from Apple. I know there was a brief period where the fastest Mac you could buy in those days didn't come from Apple. They would have to make any licensing agreements with cloners very specific to avoid that pitfall this time. - Karmavs, on 06/07/2008, -0/+1Guess: Snow Leopard = iPhone OS X
- Bladwor, on 06/07/2008, -1/+2Learn to use?!? Punctuation!?!?
- iambagels, on 06/06/2008, -1/+1Motorhead reference.... sweet.
- coachmcguirk, on 06/05/2008, -5/+5Apple is usually more careful than to allow shots like this...
If I recall correctly, didn't they have all their banners covered until just before they started in the past? - ParsleyMe, on 06/05/2008, -2/+2Poop.
Thank you. - inactive, on 06/07/2008, -1/+1Banners? Are you guy son crack? How are pictures of banners hanging in a corridor interesting?
If anyone ever needed proof that DIGG has lost it, look no further than this pathetic submission. - staxofmax, on 06/06/2008, -1/+1If you hate the trolls so much, stop feeding them.
- DannyDaWriter, on 06/06/2008, -1/+1I'm sorry, but did you just kill my English professor?
- nbx909, on 06/06/2008, -1/+1I'm going to be fairly pissed if they have full osx on them and the touches.
I'd just be really really mad about being an early adopter - ivankraszl, on 06/06/2008, -2/+1Me for example :)
- KingGorilla, on 06/06/2008, -3/+2I wear my WWDC bracelet proud!
- brownrecluse888, on 06/06/2008, -2/+1To that end, the new iPhone, which is expected to be announced on June 9, is 'hugely significant,' says Marc Andreessen, who helped write the first widely adopted browser, Mosaic, which popularized the Web, and who now presides over a company, Ning, that allows anyone to build his or her own social network. 'The iPhone, a lot of people around here believe—and I think this is true—is the first real, fully formed computer that you can put in your hand,' he says. 'It has all the requirements it needs to be a viable platform,'" Quittner reports.
"Matt Murphy—a venture capitalist at Kleiner Perkins Caulfield & Byers who oversees the $100 million iFund to seed start-ups that build great iPhone apps—goes even further. He claims that the iPhone will 'absolutely be the driver of the post-PC world.' Murphy points out that the kit needed by developers to build iPhone apps has been downloaded more than 200,000 times, and he estimates that about 1,000 applications will be available to consumers when the iPhone-apps store launches with the phone," Quittner reports. "'If you look at so many of the constraints that have held back the mobile ecosystem, Apple basically takes all of those away and provides an open platform, a great device and a user base that's rabid for these new kinds of applications,' he says." - inactive, on 06/07/2008, -2/+1An apple fan boi
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