133 Comments
- lava, on 10/12/2007, -6/+26Anyone care that he posted a little summary on his blog?
- zweben, on 10/12/2007, -4/+24Sweet! I was really hoping they would do a rental service. If I really love a movie, i'll just buy the DVD. If I haven't seen it yet and it's not in theatres anymore, i'll definitely be using this. (Well, assuming the pricing is reasonable for the video quality the offer)
- sniper6121, on 10/12/2007, -1/+20People still use dial-up?
- zweben, on 10/12/2007, -1/+17The problem isn't that Apple didn't want to offer movie purchases, it's that the movie studios didn't want to allow movie purchases at a fixed price like Apple would have required. So buying is out. Subscription is just not something that Apple would do, so the only remaining option is rental.
- thehans, on 10/12/2007, -5/+19It wouldn't be the first time apple released something at the WWDC. The 30 inch display was released a couple years ago at WWDC, are you telling me that only Developer's use Cinema Displays. If Apple does release movies it will most likely require an upgrade to iTunes, which did require developers to create.
- mfratt, on 10/12/2007, -7/+20Wonder if the DRM they use will be hackable. I mean its woth paying a few bucks to download it off their servers at my max down speed if i can just plug it into a cracker app and remove the time restriction.
- inactive, on 10/12/2007, -4/+17Anyone stupid enough to download a movie via dial-up...let alone anyone that still uses dial-up...deserves it.
- junkfood, on 10/12/2007, -0/+11Ted Stevens is going to be pissed! This is going to clog up some tubes and his internets will never get there on time.
- SpacemanSpiff01, on 10/12/2007, -19/+30It's a DEVELOPER'S CONFERENCE, not MacWorld!
- stuartjmoore, on 10/12/2007, -0/+9America's internet tubes are out-dated
- ggko, on 10/12/2007, -2/+10"Wonder if the DRM they use will be hackable."
The only way to make something hackproof is not release it. Put DRM'd data in the hands of the public and it will be reversed, cracked, stripped, and somehow mocked in a Lonely Island video on YouTube before the month is over. - thehans, on 10/12/2007, -1/+9I don't see why you couldn't both rent and purchase movies. They should use a no risk system. Say you rented a movie for $3, if you want to buy you should be able to pay the average going price for a movie, approximately $15, but to then make it a better value iTunes should discount the rental price. So you would then only pay $12 more to own it.
- nace33, on 10/12/2007, -0/+7I hope the movie industry goes belly up for always try to screw the consumer. They just don't get it that if they give us options that pirating would be greatly diminished. quit trying to make things difficult and piss us off and just let us get our media the way we want it when we want it and guess what...YOU'LL MAKE MORE MONEY.
- Drealoth, on 10/12/2007, -1/+7Renting movies seems like a fine idea. There are very few movies that I'll watch more than once or twice anyway, and if I'm able to download a decent quality version of a movie and watch it once or twice, it'd be great, assuming they're only charging $3 - $4 for it.
- frank3000, on 10/12/2007, -4/+10couldnt you just use a screen capture to make a permanent copy of the file?
- Drealoth, on 10/12/2007, -2/+7Doesn't Steve Jobs own a sizeable chunk of Disney? He would be smart to get Disney to release their movies over iTunes for the $9.99 or whatever, and then let the other movie studios see how it works out and move from there. Of course this will only work if they offer a superior product than BitTorrent does - even if no-name Cola was free, Coca-Cola would still be able to sell soft drinks.
- sleepwalkers, on 10/12/2007, -1/+5@ lakawak: You mean you can afford dial-up, but couldn't afford the SBC Yahoo DSL deal for $13/month?
- aOenEz, on 10/12/2007, -1/+5@ lakawak:
And as for "what makes you think you have a RIGHT to see a movie that you didn't bother to see while it was in theaters, and before it is on DVD?"
It's very simple: the fact that I'm going to buy the DVD. Now your response may be, "but aOenEz, the DVD is not in your possession yet, surely that is a preposterous excuse!" Well, why should it matter? I mean think about it. If I own the DVD, that means I can watch the movie infinitely many times. I pay once and can watch it forever. Now let me repeat this a final time just so I'm sure you understand: if I pay for the DVD I'm legally entitled to watch the movie AS MANY times as I want. So let me ask you this: what difference does it make if I download it beforehand? From a technical standpoint, even if I download it and watch it before I buy the DVD -- and assuming I still buy the DVD -- they still make the same amount of money off me. Legally is it wrong? Yes. Morally should it be? Not in my opinion. - thehans, on 10/12/2007, -1/+5Your probably right about that. I wish the movie studios would bend a little more. How retarded will it be that we have to purchase a show in order to watch it, while we can only rent movies. I would rather the opposite be true, Of the few shows I have purchased, I have only watched once and will mostly likely not watch them again. But I am more likely to rewatch a movie.
- aOenEz, on 10/12/2007, -1/+5@ lakawak:
"If I really love a movie, i'll just buy the DVD. If I haven't seen it yet and it's not in theatres anymore, i'll definitely be using this."
Yep, he never stated that he would use it between theatres and DVD. [/sarcasm]
And no, I wasn't trying to sound clever or smart. I was trying to type a quick response and used it out of context. I'm so sorry, dear grammar nazi. - Kazaki, on 10/12/2007, -0/+4@lakawak
And, therefore, downloading from the internet is meaningless for those people.
However, I do have some questions:
By they, do you mean you?
By half of the country, do you mean your block? Or do you really live in a different country from the USA/UK/etc.? - sych0, on 10/12/2007, -1/+5Its hard to believe steve jobs would go for this. Hes so hard on the riaa, I'd expect him to be equally tough on the mpaa.
Now on the other hand, if rentals were $.99 or $1.99 each...... I might not mind it so much. I definitely won't pay $9.99 for a rental however - cockmaster, on 10/12/2007, -0/+3so many movies noadays are those "eh i can watch it once" type. secondly, buying movies off itunes would fill up your hard drive like nobodies business. - especially if they're in hd. id rather rent personally.
- spudnik187, on 10/12/2007, -0/+3Paging DVD Jon...
- golddigga, on 10/12/2007, -0/+3no, apple wants to sell you the movies so you can have them on your ipod to watch them whenever you want. most users aren't gonna download a gigabyte huge file and then delete it in 5 days
- hunchback, on 10/12/2007, -0/+3This is probably a stupid question, but why haven't anyone cracked FairPlay or MS's DRM yet, are they uncrackable or something?
- TheCount, on 10/12/2007, -0/+3Well I'm sure there's a market out there for this stuff, I've never had a problem with waiting for the DVD of a movie to come out though. Chances are, if I didn't think enough of the movie to go see it when it was in was on the big screen, chances are, I won't mind the wait for the DVD.
- CedanticPunt, on 10/12/2007, -2/+5So you don't rent DVDs?
- hunchback, on 10/12/2007, -2/+5Maybe this is for the whats-the-apple-media-center program (can't be bothered to look for the name now *working hours now hehe*), the one with the remote control? cos movies on an iPod is not exactly big-screen experience.
- nofxjunkee, on 10/12/2007, -0/+3"Am I the ONLY person that likes SURROUND SOUND?!"
No, but if it's cheap there are movies where surround doesn't really matter. If it's the same price as normal rentals then forget it. It'll be faster to walk across the street to Crazy Mike's or Rogers Video and get a DVD, with good picture & 5.1 dolby. - JoeyDeacon, on 10/12/2007, -0/+3Let me rent a movie and then stream it in HD to the mini sitting under my TV and I would be very very happy. In fact that is exactly what a I want. If I want to own a movie then I can pick up the DVD or torrent it but more often than not I would be happy to crash on my sofa, browse the movies available and then watch that movie only once.
- jcpudd, on 10/12/2007, -0/+3I would do this in a heartbeat as long as it would be similar to netflix. Where they do not limit you on time with the movie, you can just rent 2, 3, 4, or whatever at a time and you pay according to how many you rent at a time. I hate the idea of renting a movie and only have 2 days to watch it.
That is why I do not use blockbuster anymore. - brickbat, on 10/12/2007, -4/+7Or you could just d/l a dvd rip via bittorrent - not that I am suggesting that - I'm just saying it's technically possible.
- ehmjay, on 10/12/2007, -3/+6Not that I really want to buy low res movies...I really dont want to RENT low rez copies of those movies. Unless of course they kept the price point below 5 dollars...but that seems unlikely. But who knows.
Either way it probably wont matter because in Canada we cant download TV shows in iTunes so im sure the movies will be the same. - matt0ne, on 10/12/2007, -0/+3Apple seems to be getting a good reputation for setting decent price points. If the price of these "rentals" are over $3, i'm not interested.
The renting of movies isn't a bad idea. I don't want to pay $10 or more for anything I download, but I would pay less to have it and watch it in a week. - vandy, on 10/12/2007, -0/+2I think most people are failing to realize what Apple is trying to accomplish here by offering rentals, if they do. As it stands, they aren't trying to be your "go-to" for all movies. There are many companies that do this quite well already, aka Netflix, Blockbuster, etc. What Apple did is release hardware, the iPod with video, and in order to convince people to buy an upgrade or purchase an iPod they need to offer content to play on it. People love movies, people love movies to go, Apple does what it can to get movies to go for people. They're not concerned with TV quality, High Definition, or surround sound. Sure, you'll be able to watch on your computer, or tv with a mac and front row, but that's really not what they're aiming for here. It's a way to sell iPods people. They very well can't encourage downloads from torrents, as that's not LEGAL. My bet is that rentals will be for 7 days or 7 plays (whichever comes first) and be available for $1.99. So I've had enough of this "OMG DRM, WTF!!!". If you don't want DRM'd materials, torrents are available, and if you want higher quality, then sign up for Netflix. Personally, I'd rent the movies. I'd get them for a week, watch them in the car, on the plane and trash them. They don't eat up a bunch of hard drive space on my computer that way. It'll still be cheaper than renting from the store, take less time to download than from a torrent or the time it takes to rip a dvd and convert it. This plan MAKES SENSE. As for you DRM haters, what's it hurting you, really?
- staunch, on 10/12/2007, -0/+2@therealduckie
I'm sure someone out there is able to make software to do that, even if it takes a lot of disk space. Fraps basically does the same thing (but only works for GL/DX not any output). - jfossboss, on 10/12/2007, -1/+3If the movies are available in HD:
Consumers could buy a Mac Mini, instead of an hddvd or bluray player.
Mac minis have a great spot in the living room. - theprez, on 10/12/2007, -0/+2This is good news... It means downloading movies will be cheaper than the previous 9.99 speculation for downloading movies to own. Someone will eventually crack the copy protection and we'll be able to keep the movies.
This is good for Apple, too, because they'll be doing their part to please movie studios as they supposedly did with music and we all know that your music collection isn't 100% legitimate. - TheIguana, on 10/12/2007, -0/+2Fantastic another service that the rest of the world will be getting to miss out on. I am just so ecstactic
Seriously though the whole regionalization of iTunes really pisses me off, I can get a song on one store but not another all because I live what 30 clicks north of a line on a map...
Iggy - sparkrainfir, on 10/12/2007, -0/+2i think online rentals is a win for apple. only a few companies have tried, and zero have succeeded. with the sucess of apples ipod, and tv show downloads, i think the movie rentals will be a big hit. (given the price is right)
I don't think paying 20 dollars to download-to-own a movie is viable. a.) you can't take that 'movie' to a friends house and play it. b.) it takes up a lot of space you'd have to buy extra storage to hold the movies, thus adding to the cost of the movie. c.) most people don't have media center computers and most people aren't willing to watch a movie on their ipod or computer.
simply put, i'd rent a download movie. i wouldn't buy a download movie. - lonseidman, on 10/12/2007, -0/+2This is only going to work if:
a) The movies are at a minimum DVD resolution (something none of the other online offerings currently do)
and
b) Apple provides us easy way to get these movies onto a television. Hooking my MacBook up to the TV and finding a digital audio out dongle is not a viable solution.
If they can meet both of these criteria (or perhaps offer HD resolution) they'll have another hit on their hands. - phogasmic, on 10/12/2007, -0/+2Dumb movie industry. The rentals better be cheaper or of higher quality then the 2.99 TV shows that you can own. What is the industry so worried about with having people own they're movies. i rarely watch anything more then once, unless it is of exceptional quality. Do they expect you to pay for every viewing? Retards. I am a staunch opponent of illegal file sharing, but the music and movie industrys are making it exceptionaly hard not to just grab a bittorent and watch a movie when and where I want.
- Kazaki, on 10/12/2007, -0/+2The videos aren't going to be "iPod ready", right? I'd really like to watch it on something bigger then an iPod screen without losing quality.
- thoth92, on 10/12/2007, -0/+2I think that Apple should use the "Netflix" method for renting movies, meaning that for x amount of money a month you can have x amount of movies downloaded at once. The movies last forever, but you can't get the next movie on your que until you "de-activate" it.
- superunlikely, on 10/12/2007, -2/+4@ggko
"The only way to make something hackproof is not release it. Put DRM'd data in the hands of the public and it will be reversed, cracked, stripped, and somehow mocked in a Lonely Island video on YouTube before the month is over."
Could you please tell me what you are using to strip the iTunes 6 DRM? Thanks. - Disease, on 10/12/2007, -1/+3Because Internet > *
- inactive, on 10/12/2007, -0/+1I have a question: if you have to pay to even download an Apple DRM, why would you need an app to crack it? Do people share DRM's on P2P networks? Wouldn't they just share mp3's instead? I must be missing something.
- outlanderBZ, on 10/12/2007, -0/+1sort of like a "front row" media player? It runs front row, outputs HDMI and optical audio and sells for much cheaper then a mac mini. After all, thats all i use my mac mini for is a front row player. I just wish apple would make some products to get your itunes music all around the house easier, instead of aweful airport express devices and "sneakernet" (running your ipod from dock to dock).
they would have to leave it simple, see the problem with alot of people is they go on about how it's "stupid" or "dumb" because you can get it on a torrent, rip, burn, etc. The problem is most of the world doesnt even know what HD is or how to get it. They fumble with cables, dont set proper settings, hell, most people leave their $3000 to the settings it came with out of the box. The ones designed to pop and burn your eyes as displays in the stores. The ipod is so sucessful because it was an mp3 made simple. 10 years ago if you had an mp3 player it involved 5 steps just to get a few songs on it. I know the tech world knows how to do things 20 different ways and run 5 programs to do it but most people dont, they just want an easy way. I am a tech person myself but when i go home and want to watch a movie, i want to watch a movie, not fix problems with the 5 software programs that do it. - Codee, on 10/12/2007, -0/+1You know looking at this "Rental Deal" and all I can say is unless they are offering simultaneous Theater and iTunes releases....NetFlix is a beautiful thing.
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