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Apple shoves AT&T aside, say 'our guys will handle the iPhone marketing'

appleinsider.com — Demonstrating the level of influence it has in the final days before the iPhone rollout, Apple will see its favorite advertising firm TBWAChiatDay take control of marketing the device, pushing aside AT&T's regular choice. The choice likely also has its roots in Apple's historical choices. TBWA was rehired to lead Apple's ad campaigns just as Jobs

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  • Pie4Weebl, on 10/11/2007, -0/+0good move on apples part, the image needs to sell more than the phone.
  • uchihaMadera, on 10/11/2007, -0/+0......
  • uchihaMadera, on 10/11/2007, -0/+0Hmmm..... I'm a huge Apple fan, however I like nokia(s) phones. Lets see what the Apple has however.

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