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Apple’s Keynote frees presentations from ‘Death By PowerPoint’ fate

macdailynews.com — I did hundreds of presentations using PowerPoint as an analyst and always dreaded the experience of creating the slides. And Keynote removes that dread and makes us look better because it:

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  • ckr4282, on 10/12/2007, -9/+62Agreed. PowerPoint is a headache to use and Keynote is much more professional-looking, or not depending on the theme.

    FYI, Al Gore used this app for the presentation in his movie, An Inconvenient Truth.
    • MacSuxWindozSux, on 10/12/2007, -35/+12+1 Digg since you mentioned Al Gore.
    • Ireland, on 10/12/2007, -9/+33Most PC users wont even know what Keynote is, but as a switcher I can tell you it kicks Powerpoint's ass!! http://www.apple.com/iwork/keynote/

      And the other parts of iWork will eventually take on Office: http://www.apple.com/iwork

      I know there's only two apps in iWork now, but there's another one or two coming in January an Macworld: http://www.appleinsider.com/article.php?id=1138

      http://www.duggmirror.com
    • neoform, on 10/12/2007, -19/+64Didn't Al Gore invent Keynote?
    • Ireland, on 10/12/2007, -1/+13Original article can be found here: http://software.seekingalpha.com/article/20686
    • Clodagh, on 10/12/2007, -21/+10"Didn't Al Gore invent Keynote?"
      No, Steve Jobs used to use it for his presentations before it was made into an actual app.
    • mattyohe, on 10/12/2007, -19/+9... Al Gore, probably used it... because he is on Apple's board of directors.
    • Ireland, on 10/12/2007, -4/+36"Al Gore, probably used it... because he is on Apple's board of directors"

      That and the fact that it's actually better, easier to use, and more impressive. Both of those reasons, yeah.
    • dtox, on 10/12/2007, -0/+24@neoform
      LOL
      from the replies I don't think they got it... I thought it was funny as hell ;)

      I haven't used Keynote but I've witnessed a few presentations in my years. After one that impressed me (after many that bored me) I asked the presenter where he got the assets (backgrounds and such) for the Powerpoint... he chuckled and said "You liked it because it wasn't Powerpoint, it was keynote".
    • JeffH, on 10/12/2007, -29/+6I disagree. Office 12's Powerpoint blows keynote out of the water.

      (says the guy with the MS Office logo)

      But really, it does. The interface is better, and it's capable of making things look much much better than what keynote can make.
    • PathDaemon, on 10/12/2007, -2/+20JeffH: Show me.
    • JeffH, on 10/12/2007, -19/+2Prove it to yourself. Go grab yourself a copy of Office 2007. When it comes to Office, there's no equal to Microsoft.
    • Railer, on 10/12/2007, -1/+15Here you go I found the demos:

      Office 2007 PowerPoint
      http://www.microsoft.com/office/demo/powerpoint/index.html

      and Keynote 3
      http://www.apple.com/iwork/quicktour/keynote/

      I leave it for you to decide.
    • phytonix, on 10/12/2007, -4/+4The PowerPoint 2007 demo used a female voice that is really not so friendly. And who the hell is Jessica???
      And I have to admit PP2007 seems improved a lot.
    • Ireland, on 10/12/2007, -0/+13"Here you go I found the demos:
      Office 2007 PowerPoint
      http://www.microsoft.com/office/demo/powerpoint/index.html
      and Keynote 3
      http://www.apple.com/iwork/quicktour/keynote/
      I leave it for you to decide."

      LOL!! While we're at it why don't we let Pages 2.0 cause Microsoft more embarrassment: http://www.apple.com/iwork/quicktour/pages/
    • WhiskerTheMad, on 10/12/2007, -5/+5Excellent analysis.

      Keynote started the world's most boring ad.

      Powerpoint is stil sitting at "Buffering..."

      I'm sure there's something profound there, but I'm too lazy to care what it is. :)
    • Splizxer, on 10/12/2007, -15/+1The Apple site wants me to install quicktime, ***** that...
    • Ireland, on 10/12/2007, -1/+15"The Apple site wants me to install quicktime, ***** that..."

      Don't worry there's no spyware on their site, it's run on Apple servers ;)
    • aviazn, on 10/12/2007, -6/+4I agree with JeffH, the new PowerPoint raises the bar in terms of interface. For me, the ribbon works much better than the formatting palette on the side. I did a research project with my astronomy prof over the summer and had to give progress reports every two weeks. I started with Keynote, loved it, but then I tried the Office 2007 beta and I liked it even better. Keynote's a great app, but it wouldn't be bad for Apple to take a few cues from MS's new interface.
    • shmatt, on 10/12/2007, -2/+6STFU, JeffH.
      that was just shameless. i don't like sales pitches on digg.
    • rickcarson, on 10/12/2007, -1/+6> Ireland: "And the other parts of iWork will eventually take on Office:"

      Maybe. Apple taking on Office would be pretty sweet.

      However, in order to get that to work, I think they would somehow have to solve the 'Exchange server problem'.

      Exchange is the biggest stranglehold that Microsoft has in the business arena. Exchange is how they muscled into the file and print market segment.

      With all the macro viruses in Outlook and Office you'd think people would have ditched them long ago. Or even recently, when there are perfectly good _free_ alternatives (Open Office).

      Things like Mail, iCal and Address Book are nice and have some integration, but still somehow come up a bit short when compared with Outlook. Outlook is a horrible program, but when someone sent me a reminder for iCal, I couldn't figure out how to accept it or turn it off and on. I ended up deleting it with brute force.

      With Outlook you can at least book a meeting with a bunch of people and have a reminder pop up 5 or 10 minutes beforehand, and have people accept and decline etc. (Which is where Exchange enters the picture).

      The thing that surprises me is that it doesn't have a better room & projector booking setting. It handles people reasonably well but not resources.

      If they can solve the Exchange server problem, come up with a nice Spreadsheet and a nice 'quick and dirty' database system* then they might have something.

      *I hear a lot of good things about Filemaker. It is way too expensive for me to play around with though, and in order to bundle it with an 'office killer' suite they'd have to get the price way way down (from $700 to less than $100 for starters).
    • jrbrewin, on 10/12/2007, -6/+1it's all in the sales pitch.
      keynote can do "exciting things" like, adjust the properties of a picture, or self calculating tables, or HD templates. Like, am i supposed to be impressed by that?

      i could adjust the properties of an image in powerpoint 2000, let alont 2002, 2003, 2007.
      I could import excel sheets, and have them magically update, in powerpoint 97
      i could make 'hd' templates in powerpoint before HD even existed.

      the keynote presentation focuses on the sugar coating - isn't this cool - factor of mundane functionality that has been in many previous versions of powerpoint, or are done much better in powerpoint 2007 - which is out in 13 days.

      as for pages.. don't get me started. it's appauling, really.
  • thespace, on 10/12/2007, -9/+29Whew, I thought I'd never see another Apple article on the front page again with all this PS3 news.
    • jrbrewin, on 10/12/2007, -5/+1office mac is a travesty. do not use it.
      if you're on an intel mac, get office 2003 (windows) and use it with cross over, it's a million times better, faster, and more responsive than the mac version.
  • ryanschmidt, on 10/12/2007, -23/+38Agreed Keynote takes PowerPoint for sure but come on...

    An all mac website, with ads for only mac stuff reviewing how a mac program is better than a "pc" program... What do you expect the answer to be?

    BURY ME
    • drlha, on 10/12/2007, -3/+21Powerpoint is on the Mac too you know. I guess you might be right about them being biased against MS, but to be honest I've been using PP on the Mac for 3 years now and its really starting to piss me off how clunky, sluggish and difficult to use it is. I've seen people putting together Keynote presentations in minutes that look better than I labor over for hours. Personally I'm going to pick up iLife '07 when its released to and give Keynote a real go. Maybe by the time Office 2008 for Mac comes out, I won't even want it (for Powerpoint).
    • dBass, on 10/12/2007, -8/+1O.K.
    • PathDaemon, on 10/12/2007, -4/+26People need to stop saying "BURY ME" just to get dugg up :-]
    • avatarpalin, on 10/12/2007, -0/+9Keynote has made me look great, again and again. I performed a presentation in front of my entire company which took me 20 minutes to create. The program can't do everything powerpoint can but the integration into iLife (photo's movies etc) makes it so damn quick to create something that looks so damn fine
      .
      After the presentation, 17 people asked me who i used to make the presentation. Seven of those people now have mac's



    • GreatDrok, on 10/12/2007, -0/+9I was accused of spending too long on a presentation I did in Keynote because it looked too good. This was from an exec who uses PowerPoint all the time and his presentations look terrible despite the hours he spends trying to make them look good. Keynote allows me to concentrate on content and let it handle the presentation part.
    • matt0ne, on 10/12/2007, -0/+2I agree with the consensus that Keynote looks slicker than PowerPoint. I recently had a presentation to make and opened a PowerPoint file in Keynote to try it out more and I found the presenter view frustrating compared to PowerPoint. It only showed my the next slide, whereas powerpoint displays a ribbon of all the slides on one side of the screen. I generally need to jump around all over the presentations so this is definately an advantage to me.
  • blaksaga, on 10/12/2007, -0/+24On a side note, one thing I never understood is why openoffice presentation tries to mimic microsoft powerpoint. It is terribly unintuitive.
    • Nerevar, on 10/12/2007, -1/+17OpenOffice tries to emulate all of MS office which really seems like a stupid choice to me. That's one thing about a lot of open source projects that bugs me, too much emulation of Microsoft products instead of making a totally original program.
    • bedouin, on 10/12/2007, -5/+17Because most of the open source world, especially those who develop for the Linux desktop, never come up with any original ideas, but merely copy OS X and Windows? Sorry but it's true. There are exceptions: Firefox, Adium, Cyberduck . . . but on the whole the creative landscape is pretty dismal in the open source community. Then again, the same is true for anything MS touches. Apple, and the developers inspired by them are really the only exceptions.

      Another reason open source apps tend to feel cluttered is because they're cross platform, and behind the scenes attempting to pander to each audience (this is why Camino is necessary on the Mac, and why I can't stand to use anything other than Safari). OpenOffice is another victim of this, and so is PowerPoint on Mac. One of the reasons Keynote is sleek and easy to use because it was designed with one OS and UI in mind.
    • shmatt, on 10/12/2007, -2/+3bedouin
      that's BS. the OSS community is providing you with a free alternative. To say that they have nothing original is a lie. why don't you pay a visit to sourceforge or something and see for yourself.
    • Boondoggle, on 10/12/2007, -0/+1@shmatt:

      Instead of just calling someone a liar, why don't you just cite some examples? It would make a much stronger case, and would not make you look like an ass.

      Oh, and free is not an innovation. Especially when it comes with limited documentation and support. Companies have been doing that for years.
  • ShrimpCrackers, on 10/12/2007, -8/+24I'm going to be dugg down for saying this, but Powerpoint 2007 has really changed and makes making pretty reflective images and what not very easy to make, presentations similar to Keynote and does it very well. Its obvious that Powerpoint 2007 took a page from Keynote and tried to improve upon it.

    Download the beta and give it a shot.

    Plus I believe that ultimately a good presentation is more dependent on the user than the software. I've been able to make killer awesome looking presentations by using Photoshop to create nice looking images and on either Keynote + Powerpoint 2007 to do the rest.
    • jaydj, on 10/12/2007, -7/+10Good point, Crackers.

      It's all in the mentality of the person putting the presentation together. Everyone is stuck in the "slide show" and don't realize that it should be a more interactive experience. As with PowerPoint, an improperly implemented Keynote presentation will suffer the same fate.

      Installing Word does not magically give you the power to create a great document. Neither will any other piece of software.
    • NateB2, on 10/12/2007, -6/+5I totally agree with Crackers. Not only does PowerPoint 2007 contain some eye-catching graphics, the ease of use is absolutely *stunning*. I can (and have) created PowerPoint presentations that look 1000x better in a fraction of the time it took to create a poor-looking one in PowerPoint 2003. Just yesterday, I taught someone to use PowerPoint 2007 for his presentations, and in only *one* lesson, he feels confident about using it.

      Authors wrote enormous tomes to explain how use 2003 and earlier. All those menus and toolbars, and hunting around for the right option made for a very poor user experience.

      Unfortunately, MS pulled the Office 2007 beta program from their website, so to download it you will have to resort to Bittorrent. I would, however *highly* recommend someone who uses PowerPoint day in and day out to d/l it and check it out. You will be *amazed* at what it can do.

      Here is the official PowerPoint blog (check it out for some really cool PowerPoint effects!)

      http://blogs.msdn.com/powerpoint


      Keynote still has the upper-hand in slide transitions though :-(. Maybe in the next version of PowerPoint.

      -off topic-
      (why doesn't the spell checker acknowledge "blog" as a word?)
    • PathDaemon, on 10/12/2007, -0/+9I'm not trying to bash PowerPoint 2007, but this really made me laugh:

      "but Powerpoint 2007 has really changed and makes making pretty reflective images"
    • kapowaz, on 10/12/2007, -0/+3No matter how much better it looks, Powerpoint is still inherently flawed. It'll still channel people down a route of tailoring our content to fit the presentation instead of vice-versa. No matter how many pretty reflections you use, if you are forced to water down your content, your presentation will suck.
  • Jeifurie, on 10/12/2007, -2/+4wow, way to leave us hanging on the description like that...
  • halik, on 10/12/2007, -11/+8Actually from my experience, the powerpoint templates for mac office look way better than the ones from keynote. For some reason the mac office guys actually updated the stuff as opposed to the same powerpoint defaults that have been there since office '97.
  • hackwrench, on 10/12/2007, -2/+7I've heard of Jobs' powerful keynote speeches before, but it appears he's really outdone himself this time.
  • EtherGnat, on 10/12/2007, -1/+7The last point is wrong. PowerPoint has a presenter mode that puts the slide on the screen and all the notes and controls on the laptop as well. I've got a little bit of experience with PowerPoint 2007 and it seems much improved as well. It's also a ridiculously powerful piece of software, although I must say I don't use any of the advanced features myself nor do I know anybody that does.

    I have Keynote installed on my Mac. I need to check it out--the presentations created with it seem very nice.
    • drlha, on 10/12/2007, -1/+2Indeed. The "Presenter Tools" mode on Mac Powerpoint is one of my favorite features, and always amazes my PC owning friends. I assume the Windows version can do it too, but it just seems so much harder to set things up as 2 screens rather than mirroring on a PC than on the Mac.
  • JakeWalker, on 10/12/2007, -4/+6Edward Tufte thread on Keynote vs. Powerpoint

    http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0000zF&topic_id=1
    • Sedako, on 10/12/2007, -8/+1wrong comment
    • kapowaz, on 10/12/2007, -0/+4In all the rush to big up Apple and denounce Microsoft, virtually everyone has ignored exactly what Edward Tufte points out: the problem with Powerpoint *isn't* Powerpoint at all; it's the medium itself. Keynote is a far superior application to Powerpoint for producing very attractive slideware, but slideware as a medium is atrociously abused. Only last week I received a specification for a marketing website I'm working on as a Powerpoint presentation, even though it was essentially just text content and a few diagrams, and I was never actually going to have it 'presented'. Think: how many times have you seen PDFs of slides from a Keynote presentation distributed online?

      People need to get out of the mindset of using slideware (including Keynote) for things that slideware is inappropriate for. Edward Tufte's essay on the Cognitive Style of Powerpoint (http://www.edwardtufte.com/tufte/powerpoint) is essential reading for anybody who is required to produce reports and presentations on a regular basis.
  • b3and1p, on 10/12/2007, -3/+12This site just looks like a giant advertisement.
    • Willis, on 10/12/2007, -6/+7yup, bury as SPAM
    • ckr4282, on 10/12/2007, -7/+4Its called a pop-up blocker. You should try one sometime.
  • meeyanpeat, on 10/12/2007, -3/+5So I don't get it. MS is introducing a new version of Office with a much improved version of PowerPoint. The part that I don't get is, why is the worlds largest software corporation with the worlds largest distributed office suite just now upgrading their presentation software, which by the way is over 10 years old, to the same level of Keynote v. 1?

    I work for a school district and build presentations for the Superintendent and all of the other administrators in my district. I started with PowerPoint because it was the defacto standard. Once I got a copy of Keynote there was no looking back. Things that take a lot of steps to do in PP are just a matter of dragging and dropping. I don't get why MS cannot seem to figure out that user experience is very important.

    I recently had the displeasure of creating a presentation for a conference back in Boston. Sadly the presentation had to be in PP, but fortunately I could create it in Keynote and then export to PP. When it was all said and done I felt like PP had ruined a very nice presentation. I spent a week trying to get things too look better in PP but nothing brought it even close to what it was like in Keynote.

    I really hope that MS has learned a lesson with 2007. I will check it out and give it a shot but I am not holding my breath.
    • IQ70, on 10/12/2007, -3/+1Does Keynote do error-bars? When it does come back to me.
    • vfrex, on 10/12/2007, -0/+2What don't you get? With microsoft as the virtual monopoly, they don't have to put any money or effort into innovating their presentation software. Who is going to take away their market share?

      This is one of the main reasons why I trash Microsoft. They push competitors out of the market, then sit on their asses, let the apps grow stale, and make huge money on it. Had there been a viable competitor to PPT over the entire 10 years of its existence, presentation software would have been further along right now than Office 2007 or Keynote. Microsoft could have used its size and resources to actually push software development forward, rather than let application lines like this stagnate.
    • DaffyDuck, on 10/12/2007, -0/+3Hey IQ, since Apple doesn't have a real spreadsheet program, some of the more advanced graphing functionality is not there. However, Chartsmith is a program that integrates with Keynote and supports error bars.

      http://blacksmith.com/products/chartsmith/screen_shots/index.html
  • lazerfred, on 10/12/2007, -2/+3Another option that works extremely well, believe it or not, is Adobe Acrobat. I once had to make a presentation at Adobe and thought I'd try to impress 'em by doing it in Acrobat (this was about three years ago). I was surprised at how easy it was... As a graphics guy, who lives in photoshop and indesign, I found it pretty intuitive. Like many designers, I naturally recoil at the templates that powerpoint offers; instead preferring the blank slate as a starting point.
    The big (well HUGE) problem I had was that I had one page that had an embedded video in it. First off, it had to be quicktime I think, which was ok. But for some reason, it would not play until the page had been open for about a minute or two. I'm sure they've solved this by now, but at the time, I had to figure out a way to vamp for two minutes without it looking like I was vamping...
    But it was my recollection that Acrobat worked incredibly well as a presentation player; which was surprising since I've never noticed them playing up this aspect. An added benefit was that the presentation played identical on a mac, even though I created it on a pc (if memory serves me...)
  • anagoge, on 10/12/2007, -9/+3Flash presentations ftw.
  • virtualball, on 10/12/2007, -2/+7Keynote has much classier looking themes and transitions, not just "whoosh" and "fly away", they have professional ones like "Fall down" and "push in" (I don't know the exact names but if you use keynote, you will know what I'm talking about.

    On the other hand, Pages sucks. I've been using it for 4 months now and it can't really be compared to Word. I tried Apple, I tried to use your software "Pages" but it just needs help. The whole thing about single spacing looking like double spacing just makes me not want to use it more :
    • r3zonance, on 10/12/2007, -0/+1Pages isn't supposed to compare to Word. It's more comparable to Publisher, as Pages is more of a desktop publishing like package with some similarities to Word.

      Either way Pages is awesome, I prefer using to Word any day.

      And with regards to the single-spacing looking like double-spacing, if you are going on about when you press Enter, then Pages is doing it correctly (as it's a paragraph break).

      Word is wrong, as it is allowing you to use it as a glorified typewriter (which is about 90% of its use).
  • JaredRR, on 10/12/2007, -2/+4Ehhh.... I'm writing a presentation tonight and I'm using Keynote... I do a decent amount of public speaking and Power Point does fine. This is the second time I've tried to use Keynote for a a presentation and it's just a railroad. If you're on the path the templates like, it's trivial, looks good, etc. But if you try to vary from the path or do something original... it's not easy.

    Right now I can't turn off the bullets in my text area... I'm sure it's easy if you know how, but it's not intuitive. I'm going to stick with the tool through this presentation as a learning experience, but I expect to have to export to Power Point when I'm done to polish it.
  • anagoge, on 10/12/2007, -2/+11No matter what application the general public use to give presentations, they're STILL going to use bright red 72pt Comic Sans on a green background with each letter transitioning and a sound accompanying them.

    It's like Myspace for business.
  • ronaldst, on 10/12/2007, -6/+2Quote: "Full disclosure: I own Apple stock."

    LOL What Mac Zealots will do to get their pony rides from Apple...
  • bedouin, on 10/12/2007, -0/+4On the rare occasion I need to do a presentation I've used Keynote, ever since the 1.0 days. I can get something decent looking ready in a matter of minutes with minimal haggling.

    I've also used Keynote to do slides in a video. I was working on a promotional video once and couldn't find any video generators in Final Cut Express that really produced bulleted, animated text the way I desired, so I had Keynote produce a QT movie exported as DV, then dropped it into Final Cut Express. I added some narration and it looked great.
  • kevinHaney, on 10/12/2007, -1/+3I have to use Keynote at school, you can do some really cool things if you know how to use it right.

    (To mess with our teachers sometimes we try and put the whole presentation on one slide, hehe)
  • Falldog, on 10/12/2007, -3/+9It's just as easy to give a stupid presentation in both.
  • z3cka, on 10/12/2007, -0/+4presentations are boring.
  • JackAxe, on 10/12/2007, -0/+4I HATE PowerPoint, and what's worse are the corporate monkeys that send it out as if it's a PSD file. I work as an artist and I've gotten plenty of PowerPoint presos over the years full of butchered-lo-rez art, that they expect me to work with, wether it's an oline demo or a printable piece.

    I can't wait for the vomit that is PowerPoint to drop out of mainstream use.
    • shmatt, on 10/12/2007, -0/+3yes, dammit, I nkow what you mean. Almost as bad as a .doc full of thumbnails.

      "The pictures are in the document we sent you." uuuuuh, so we have no photos, eh? Great, now you've wasted hours of my time, plus I have to explain the wonders of Image Resolution to you. ffahk....
    • mark1372, on 10/12/2007, -0/+2I asked someone to send me a JPG I needed for something, so she put THE ACTUAL JPG into a PowerPoint slide and sent me a PowerPoint file.

      There should be at least a bare minimum understanding of certain technical things before one is able to get any good job in 2006.
  • badtz, on 10/12/2007, -0/+3Leave it to Microsoft to wait for someone else to innovate and then TRY and copy them and can't succeed. reminds me of that new device they released tuesday .... what's it called again?
    • IQ70, on 10/12/2007, -6/+1Leave it to Apple fanboys take a good software from MS and compare it to a ***** software frm Apple and then claim that Apple won!
  • xxxkrogoth, on 10/12/2007, -8/+1MAJOR MAJOR problem with Keynote. You need to buy a Mac to use it correct? That would be a real waste of money.
  • QuidnuncQuixot, on 10/12/2007, -0/+3Another great feature?
    "Microsoft Office Standard Edition v11 (MSRP New User Price $399 US)"
    "iWork '06 $79"
  • jocabola, on 10/12/2007, -0/+2Keynote has an excellent template system. These guys did a great job and you can extend Keynote with outstanding themes: http://www.keynotepro.com/index.html

    Another feature which rocks and saved my ass in some presentations is the dual-monitor support. The preview in my laptop screen let me help to introduce the next slide since I can see it in advance...

    @xxxkrogoth: if you want to use powerpoint, you need to buy a pc, a windows license and a much more expensive (and in my opinion worse) software.,. where is the point? you can choose linux and open office if that's your point...
  • pixelbeat_, on 10/12/2007, -0/+2What's wrong with HTML for presentations?
    This has the big advantage of being publishable directly on the web.

    In firefox one hits F11 to go into fullscreen mode for presentation.
    You can remove any extraneous toolbars with the view->toolbars menu.
    • anonym41414, on 10/12/2007, -0/+6The whole it-looks-like-poop thing is a significant drawback.
  • ctour95, on 10/12/2007, -0/+3I used to use PowerPoint to run the media at the church I work at, then I got an Apple and iWork, everything looks about ten times better now. What drove me nuts with PowerPoint was how ugly the fonts were, how much you relied on the backgrounds to make things look good, and the ugly transitions.
  • plagiats, on 10/12/2007, -4/+1Tell me how Keynote kicks Powerpoint's *ss when you don't have a mac laptop ? mmh ? Keynote usefullness is really shrunk by the fact that the only way to get your presentation readable *WITH TRANSITION EFFECTS* on a PC is to export it to a movie file...
  • logomancer, on 10/12/2007, -3/+1Ads for products that have been out for years are not news.

    Buried as spam.
  • cgseller, on 10/12/2007, -0/+1Is it me, or is this very opinion based review. I like keynote as well, but the reasons given in this article are so weak that it makes it easy to poke fun at.
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