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Apple posts profit of $1.05B, ships nearly 2.3 million Macs

appleinsider.com — Apple said Wednesday that second-quarter profits rose over 36 percent to $1.05 billion, or $1.16 per diluted share, on sales of $7.51 billion for the three-month period ended March 29, 2008. The company shipped 2,289,000 Macs, 10,644,000 iPods, and 1,703,000 iPhones.

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  • djelder, on 04/24/2008, -5/+14Yet after hours trading is sending shares down, because of the next year eps consensus. Wait a week and the stock will be rising again, maybe back to 200
    • braineater2448, on 04/24/2008, -1/+2The stock is actually fluctuating back and forth right now. Its not going too up or down for the most part. Just wait until the 3G iPhone spurs iPhones sales. I wouldnt be surprised if they sold 5 million of those buggers in one quarter this year.
    • Mootabolife, on 04/24/2008, -4/+7Buy low sell high! *****.. now everyone knows and the stock will be worthless..
    • KibibyteBrain, on 04/24/2008, -0/+2Apple's eps for next year will pretty much depend on if we have a major or minor recession. People won't be buying any tech if we have the former, Apple or otherwise. Basically these variations are bets and counterbets on the severity of the recession.
  • Tufriast, on 04/24/2008, -8/+11Piper Jaffray's Gene Munster knows how to call it. A solid bet every time. iPhone 2 will push the stock into the stratosphere sometime soon here. Glad I bought cheap.
  • MurphyMac, on 04/24/2008, -4/+8If you're not in you'd be crazy not to buy during the inevitable post earnings dip. You'll have a pile of cash in return by Christmas.
  • ssn697, on 04/24/2008, -9/+36Where is the guy calling me an idiot for saying AAPL was a buy, back when it was $120?
    • MacParrot, on 04/24/2008, -2/+13Oh he's being real quiet now, until the next time Apple stock takes a dip allowing for another great buying opportunity. He'll be back then
      • ssn697, on 04/24/2008, -0/+3When I bought it at 53, I heard the same "it's going to 20!" crap.
        • dansy, on 04/24/2008, -2/+1You do realize that the oil has seen almost the same price growth and it's far easier to play 'Enron games' with Apple stock so the future might not be so certain ?
          • ssn697, on 04/24/2008, -0/+2I more than quadrupled my money on AAPL PUTS when it was at 185. What makes you think I only play the stock one way? It is EASY to play AAPL up and down, and I make way more money than sitting on oil.
    • mike17032, on 04/24/2008, -1/+17I told my parents to buy some back when it was $5.

      Of course I was a 12 year old idiot so they were smart enough to ignore most of what I said.
      • RetlawST, on 04/24/2008, -1/+1Yeah, same here. The thing is, I was 17 and in a high school economics course. Wasn't a genius, by any means, but I understood what 'undervalued' meant.
    • lAciDl, on 04/24/2008, -0/+1i said the same thing to my parents when ebay came out. they didnt listen either.
  • Steinr, on 04/24/2008, -3/+4its time to buy apple stock again, well in 5 days that is.
  • flipmeat, on 04/24/2008, -3/+4It's all good, but as usual they skim over how much investment income the cash hoard generates.
  • wille1623, on 04/24/2008, -5/+2i just hope the stock goes down for some reason, then i will buy every possible share i can
  • DaffyDuck, on 04/24/2008, -12/+13This proves that the annoying commercials aren't working!

    /sarcasm
    • Kerrigore, on 04/24/2008, -7/+7Or that when you offer a superior product, no one really cares about whether the commercials are annoying or not?
  • EvilAnimator, on 04/24/2008, -22/+63Suck it, Apple haters!
    • SirZRX, on 04/24/2008, -17/+7in other news the % of stupid people that buys overpriced computers has increaced
      • GregR, on 04/24/2008, -1/+9"in other news the % of stupid people that buys overpriced computers has increaced"

        So, you cant' spell or do a price comparison that proves your 'overpriced computers' statement is false and you are calling others stupid?
      • MonkeyFarts, on 04/24/2008, -0/+4That's "increased," with an S. Tricky, I know.
        • SirZRX, on 04/24/2008, -6/+1kk my native languaje is not english, but u understood =)
          • supermanred, on 04/24/2008, -0/+3Still doesn't make the computers overpriced. Try comparison shopping. I couldnt find anything to compete with my macbook at 1300.00 and those I did were missing the built in webcam, microphone, etc...

            And I know some idiot is going to say a webcam and microphone are cheap, and they of course have never carried a laptop on a road trip... anyone who thinks adding a mic and webcam to a laptop you are going to use on the road is a solution has no clue.
    • sagat, on 04/24/2008, -4/+5Yes like you I'm so happy a massive corporation is making more money. /sarcasm
    • Urkel, on 04/24/2008, -2/+9Get out of the 90's already. It's 2008 and Apple is a well respected company throughout the industry. People don't hate Apple anymore, they hate the Apple fanatics who can't stop pushing their personal preferences on everyone else.
  • AzzX, on 04/24/2008, -39/+15Goes to show, with a bit af marketing, you can sell crap to anyone.
    • Kerrigore, on 04/24/2008, -7/+21You're talking about Microsoft, right?
    • ByteGuerilla, on 04/24/2008, -0/+5Goes to show, with a bit of blind ignorance, you can make assumptions about anything.
  • sambapati87, on 04/24/2008, -6/+5150% year over year unit increase in mac sales --- that's HUGE
    • MattBlackCat, on 04/24/2008, -25/+8Well what else can you do but buy a new one if you can't upgrade your old kit?

      • Kerrigore, on 04/24/2008, -4/+8Right, because it's not like Apple has given statistics in the past of anything about how many buyers are new. It's not like Apple stores are packed with new users. And of course, it's not like a mere replacement rate wouldn't cause massive increases... and it's not like any Macs are upgradeable... oh, wait...
      • fribhey, on 04/24/2008, -4/+12says who? you? do you just repeat ***** FUD that you read online 10 years ago or are you just completely ignorant? i have no problem upgrading my macpro, from the processor to the video card to the ram to the hard drive to the optical drives and on and on.
        • eggsovereasy, on 04/24/2008, -0/+4In all fairness, the Mac Pro is the only desktop thats really upgradable. I upgraded the ram and hd in my Macbook which is about all your can upgrade in any other notebook so I'm happy, but the Mini and iMac not much you can do to those without a lot of effort.
          • supermanred, on 04/25/2008, -0/+1Exactly. But then again, your mac mini will work just as fine in 10 years without you having to reinstall the operating system every year.

            My old bubbly imac in the kitchen (256 mb of ram) runs fine and can actually play videos (HD ones) pretty well, runs iTunes and is currently running OS X. Try running Windows Vista (the best microsoft can make so far) on 256mb of ram. LOL
      • catachip, on 04/24/2008, -0/+19Apple has said that 50% of it's sales of Macs are to people who have never owned one before. Sorry spin doctor, no dice.
        • Entheoddity, on 04/24/2008, -3/+5The problem with that statement is "Apple has said".
        • zang74, on 04/24/2008, -0/+7Think for a minute, please.

          A user base and sales are not going to grow 50% without new outside users, and I seriously doubt current mac users are going to shell out more cash just to prop up Apple's numbers. It doesn't matter what Apple has said, you don't get those numbers without new people buying your product.
          • zang74, on 04/24/2008, -0/+1Damnit, I hate clicking the wrong "reply" link. :/
      • Chirp08, on 04/24/2008, -2/+10I just installed a 120gb 7200rpm drive into a 4 year old powerbook g4, along with some extra memory, it will easily last another 3 years. My sister still uses a titanium powerbook that is pushing over 5 years that works perfectly fine, still gets 2 hours of battery life. Unlike the pc world you don't find yourself upgrading nearly as often, because newer versions of OSX don't run slower then the previous version, regardless of your hardware.

        There are plenty of third party venders that allow you to upgrade to every aspect of your mac, just because you don't research it doesn't mean it can't be done.
      • cosmo7, on 04/24/2008, -0/+1Ha ha, as if Macs ever demand that you get authorization to change your hard drive or video card the way Vista does.
      • cthellis, on 04/24/2008, -0/+1What can't you upgrade in a Mac that the vast majority of people upgrade in their PCs? Do you ACTUALLY think that most people upgrade their CPU or their system board, etc.?

        The main sticking point is the video card, but even then the vast bulk of retail discrete sales are for complete-wastes-of-time cards, which any Mac but the mini has built-in (or better).

        ...and even upgrading a video card is a lot less common than you think. It's pretty much RAM (if recommended to you), hard drive (when you run out of space, and externals work fine), and get the occasional tune-up until you decide you need a whole new computer.

        The vast, VAST majority of people just ride the computer they purchased until it dies, or until they decide they want a new one and retask their old one.
    • punkcat, on 04/24/2008, -1/+3yeah its about 50%
  • Pyehole, on 04/24/2008, -4/+9I'm curious what the breakdown on Macs is, particularly how many MacBook Airs they've sold.
    • Kerrigore, on 04/24/2008, -3/+3Yeah, I wish they still gave you the breakdown, but I understand why they don't.
    • Chirp08, on 04/24/2008, -0/+3Agreed, it's #1 on their store, which means its selling better then iPods :|
    • Pyehole, on 04/24/2008, -0/+15Shhhh. Don't tell that to the digg crowd, they'll digg you down like you wouldn't believe. I know, I have an Air and I had the audacity to suggest that it's a freakin' brilliant piece of industrial design and engineering.
      • sudowrestler, on 04/24/2008, -1/+11The Air looks fantastic, congrats. I've been amused by the amount of hate it's gotten on Digg. If Apple had set out to design a machine that would infuriate the typical goofball Mac hater, they couldn't have done better than the Air.
        • Pyehole, on 04/24/2008, -0/+6Right before they announced it I was already looking at a MacBook so I could try out the OS and decide for myself whether the fanboys were right. When I saw the form factor of the Air I was in love. Now that I've had it for awhile I feel completely satisfied with my purchase and I've decided I like Apple enough to consider replacing my desktop with one when it's time for it to kick the bucket. Now that I do all my gaming on consoles one of the last reasons I had to avoid switching is gone.
  • catachip, on 04/24/2008, -3/+36Wow, 2.3 million Macs sold - a 51% increase over this quarter last year. That kind of growth is incredible. It's nearly 2.5 times the overall computer market growth rate.
    • ahhell, on 04/24/2008, -19/+4Apple SHIPPED that many not sold. HUGE difference.
      • catachip, on 04/24/2008, -0/+13Well, I am sure a company doesn't usually ship 2.3 milliion computers to sit in some warehouse somewhere. They are being sold, they are keeping up with demand. Even you can spin this one.
      • fracai, on 04/24/2008, -0/+6With NEW products you can make that claim because there's no reference to indicate that the product is being bought. With existing products and established product lines claiming that Apple is just packing warehouses just doesn't make sense. With existing products, an increase in shipped units is an indicator of increased demand.
      • zang74, on 04/24/2008, -1/+5Apple has *the* fastest turnaround of stock in the computer market. They're cheered for being able to keep the inventory as low as possible, while keeping product flowing as fast as possible. Apple stores do not have huge warehouses to store large amounts of product, and 3rd party retailers aren't likely to buy large amounts of product to have it sit unsold.
        • ByteGuerilla, on 04/24/2008, -0/+3Dell do the same thing. They call it 'pull to order', selling on the 'pull' being a management and financial term for taking an order and then getting the parts together to build it and ship it to the customer, rather than on the 'push' which means you get the parts, build the product, and then sell it to a customer.

          Pull to order is brilliant if you do it right.
      • cthellis, on 04/24/2008, -0/+1Not really. They also commonly release their channel inventory, and the other figures you need to gauge their actual sales.

        We don't have a system in place that CAN measure actual sales in all the myriad ways, which is why "shipping" is pretty much the common figure for anyone. A company can tell you how many they've produced and moved out the door, but they don't have access to everyone's retail sales records, every website's sales records... and no other agency does either.

        Japan, meanwhile, seems to be able to measure many products down to the individual purchase, but we don't have anything like that in place.
    • moofer, on 04/24/2008, -0/+9Apple maintains a tight channel inventory of only a couple of days. It's the envy of the industry. Also, retailers (except for Apple retail) pay Apple for their inventory. As soon as it's invoiced, Apple can report it on their earnings.
  • MattBlackCat, on 04/24/2008, -25/+7The world is full of apple rubes
    • RunnerOne, on 04/24/2008, -3/+6And Microsoft rubes, and OSS rubes and...just shut up already?
    • niftyserve, on 04/24/2008, -8/+2Matt - that is so wrong! Apple users are way cool.
  • DeFex, on 04/24/2008, -21/+12Smugness is leading contributer to global warming and recession.
    • moofer, on 04/24/2008, -1/+3You're right. Apple and it's loyal users have nothing to be proud of or happy about here.
    • sudowrestler, on 04/24/2008, -1/+6Microsoft fans often seem very smug about that company's 90% market share. Ever notice that?
      • supermanred, on 04/25/2008, -0/+1I dont see how they can be smug being followers (drinking the kool aid) of a ***** operating system that breaks down all the time.
      • Boondoggle, on 04/27/2008, -0/+1Hey did you check out Microsoft's last quarter?

        http://tinyurl.com/6rc4zd
  • DeFex, on 04/24/2008, -22/+3They could have completely made up the numbers like they did with iphones.
    • moofer, on 04/24/2008, -0/+10Yeah - all made up. Publicly traded companies love to do that. Did you know your foil hat is 100% recyclable?
    • supermanred, on 04/25/2008, -0/+1They didnt make up the iPhone numbers, the iPhones that "disappeared" or did not get activated by AT&T are in the hands of poeple like me, who is using his iPhone in Canada with a Rogers Mobile sim card. Many of them made it to China as well, but I bet you Canada is a big market as a 1 hour drive to the border isnt a big deal.
  • SilverRavage, on 04/24/2008, -15/+8And yet they still cant lower the prices of their macs any, I would really love to get a macbook but do not feel like shelling out 2 grand for one or 1500 for a 13 inch screen, when I have a laptop that I take with me everywhere and can play Portal and TF2 on it, but I have always wanted to try a mac
    • catachip, on 04/24/2008, -8/+6Funny, I can get a MacBook with my educational discount for $1000.
      • Entheoddity, on 04/24/2008, -3/+4as if everyone has an educational discout, yeah right idiot
        • LynchMOB, on 04/24/2008, -2/+2order online, with educational discount.
    • vulapine, on 04/24/2008, -0/+5I got my macbook for under a grand. To be fair, I did shell out an extra $100 to upgrade to 4G of RAM, and I spent about $75 on iWork.
    • eggsovereasy, on 04/24/2008, -1/+8Good news, the 13 inch Macbook is only $1099.
    • keozen, on 04/24/2008, -2/+7"but do not feel like shelling out 2 grand for one or 1500 for a 13 inch screen
      Then don't :) Problem solved"
    • Mier, on 04/24/2008, -9/+5Don't talk about gaming to macaphiles. It's the achilles heel of their platform and they don't like talking about it.
      • fangorious, on 04/24/2008, -0/+8I don't mind talking about it at all, because I don't care about gaming on my PC, because I have a console for that. PC gaming is important for you, so you're less likely to by a Mac. It's not important to me, so it doesn't factor into my decision. So ... meh.
        • supermanred, on 04/25/2008, -0/+1Or buy a iMac or Mac pro and install XP on the second partition and game away.

          Yes, I said XP not Vista. Vista is XP's retarded cousin.
      • postalblowfish7, on 04/24/2008, -1/+11pst - you can install windows on a partition of a mac HD now ;)
        • GregR, on 04/24/2008, -4/+5and by all reports it will run it better than your run-of-the-mill PC.
      • tizzleG, on 04/24/2008, -4/+1leave em alone!! they have.... the Sims. And! ..... Tiger Woods PGA TOUR 08
        • postalblowfish7, on 04/24/2008, -1/+3http://www.apple.com/macosx/features/bootcamp.html


        • shank2001, on 04/25/2008, -1/+2What are you smoking????? I am a PC windows user. I bought my Mac Pro to run Vista 64 in Bootcamp. I bought it because (believe it or not) Apple had the best price on an 8 Core Xeon workstation for 3D rendering work of any company out there by a wide margin. And guess what, it SCREAMS running bootcamp Vista 64. I am also a huge gamer, and have noticed NO slowdown at all playing games, and actually is faster than my PC at work that has a slightly better video card (probably due to 2.8GHz processor vs 2.4). By the way I have the 8800GT in my Mac Pro. AND to top it all off on how wonderful this computer is. I can boot into OSX anytime I want, and play around. Run VMWare Vista 64 for my windows umbilical cord, and let me tell you... I am very impressed with OS X so far.
  • SOS84, on 04/24/2008, -24/+12Never underestimate the stupidity of Job's Mob. That is a lot of money spend on over-priced, under-performing trinkets. (thanks to Steve Wozniak, co-founder of Apple for that thought which he used to describe the Mac Air)
    • SilverRavage, on 04/24/2008, -12/+3Dugg
      • Steeple, on 04/24/2008, -1/+4you're doing it wrong
        • CrossedBearings, on 04/24/2008, -0/+2... he's still coming to terms with the concept of a user interface.
    • mike17032, on 04/24/2008, -4/+13I have never been unhappy with an Apple product that I have purchased. Some of us think its worth it to pay for quality.

      So while your Kia might be a "deal", I will stick to my Porsche.
      • kreatre2007, on 04/24/2008, -3/+10Agreed!!! I would rather have my MacBook Pro (Porsche) than an ugly ass Dell (Kia). I don't feel the slightest bit duped. My Mac never crashes, never gets viruses, never breaks down and everything I want to use with it works. Everyone knows that Macs are better. It's just that some people resent Mac users for being happy with their computer and not joining the masses who aren't.
        • Kerrigore, on 04/24/2008, -2/+4"I would rather have my MacBook Pro (Porsche) than an ugly ass Dell (Kia)"

          Thanks for explaining the analogy, I wouldn't have understood it otherwise.
    • catachip, on 04/24/2008, -2/+16Wow, just wow. It's so obvious you are just hiding behind your insecurity and have to be dismissive of what is astounding growth. Did you ever happen to think that, maybe the 50% of growth in Mac sales is due to people actually thinking it's a superior product. That people actually enjoy working with elegant software and hardware. That Apple produces products that they enjoy using and buy in record numbers?

      Oh right, I forgot. You're just so against anything that Apple does you refuse to acknowledge any of their massive success over the last 6 years. That's fine.
      • CrossedBearings, on 04/24/2008, -0/+1yes ... these people with their heads buried deep in the sand; somehow I find them oddly fascinating. I have this image of an ostrich pulling its head out the the sand and pecking at a keyboard .
    • Mier, on 04/24/2008, -10/+2You keep your Porsche and I'll slide around the block in my R8.
    • kreatre2007, on 04/24/2008, -3/+9Never underestimate the stupidity of the mindless idiot sheep who still use Windows and make fun of the rest of us because we want computers that we can actually use with confidence and satisfaction. Underperforming? Where in the ***** have you been? Macs run Windows faster than most PCs. Apple builds only the best. As for Wozniak's comments, I really wish he would shut the hell up and go away. His designs were brilliant during Apple's infancy but, Wozniak is no longer relevant. It was Steve Jobs who made Apple into the powerhouse that it has become. Without him, there would never have been an Apple Inc. There would be no Apple at all. No iPods, No iPhones, No Macs... Nothing.
      • datdamonfoo, on 04/24/2008, -6/+0*****. My self-built PC can run any program or operating system faster than your prefab Mac, and for half the price. Essentially it boils down to "anything you can do, I can do better".
        • zang74, on 04/24/2008, -1/+2"My self-built PC can run any program or operating system faster than your prefab Mac, and for half the price."

          And for half the quality, and half the support, and half the productivity trying to get that cheap Taiwanese power supply replaced when it blows out in 8 months time.
        • natenovs, on 04/24/2008, -2/+2zeng74 where do you think the mac's power supply came from?
        • CrossedBearings, on 04/24/2008, -0/+2Hows the install of the Sinclair ZX81 OS going then? That's right your going to perform that after a quick mainframe OS install. You might want to think about making sweeping statements as such to a technical audience.
  • thesoze, on 04/24/2008, -11/+3only 2.3 million?
    • catachip, on 04/24/2008, -0/+2That's 51% increase over this quarter last year.
      • CrossedBearings, on 04/24/2008, -0/+1... thanks for that - I hadn't read that already 50 times.
  • punkcat, on 04/24/2008, -4/+7why didnt i buy stock in the 90s? why god... why
    • Spire3660, on 04/24/2008, -1/+1You should have bought the day they announced the switch to intel chips. The writing was on the wall for all to see.
      • RetlawST, on 04/24/2008, -0/+1Well, that would have been a decent time, but stock was still above $100 at that time. Punk is referring to the price in the late 90s. There was a stock split from $90 a share to $45 right before the massive tech burst. Stocks were down to $7 a share or something like that.
        • Spire3660, on 04/24/2008, -0/+0It was roughly $40/share around the time they announced the intel switch.
    • HydrogenOxide, on 04/25/2008, -0/+3"Lieutenant Dan took some money and spent it in some fruit company, and now we dont got ta worry 'bout money no more. And that's good cuz it's just one less thing ta worry bout."
  • samstoned, on 04/24/2008, -8/+3After Apple introduced iPhone SDK, I expected increase in profit. And who didn't?
    • MikeDugg, on 04/24/2008, -0/+1but profit wouldn't increase this quarter based on that announcement. This quarters sales were through the roof based on Mac sales, not sales relating to the SDK announcement.
  • TheRealToma, on 04/24/2008, -3/+7Supported by Vista!
    Now thats something worthy to put that sticker on.
  • humpingmonkey, on 04/24/2008, -3/+4Hmmm, why don't we hear all the "windfall profit" monkeys screaming?
  • Mier, on 04/24/2008, -15/+5I'd bet that over half of those are macaphiles buying the next model. The dirty little secret of apple is their rabid fan base is figured into their bottom line for overall sales.
    • kreatre2007, on 04/24/2008, -3/+14The real "dirty little secret" to idiots like you is that it doesn't matter who is buying Apple's computers. The fact is that Apple shipped over 2 million Macs. Trying to diminish the importance of the "rabid fan base" won't change a thing except make you feel better about being too cheap or too poor to afford a Mac. Apple knows that it has a strong and loyal customer base and they do everything they can to keep us all happy. Does Microsoft do that? They just ***** all over several MSN music customers by taking away their ability to play music that they purchased. You won't see Apple do something like that. The "rabid fan base" grows every time someone buys a new Mac, iPhone, or iPod. Apple makes awesome products. They deserve to have a "rabid fan base". Microsoft makes third rate *****. They deserve to fall straight into the toilet and it looks like that will happen soon. I will be right there to flush them down the drain.
      • Entheoddity, on 04/24/2008, -4/+2Mier didnt say anything about Microsoft at all kreatre. Maybe someone is so swept up in being an apple fanboy that they jump on any opportunity to start some flames.

        You have been brainwashed well, if you want to leave that angry world of smuggness i know of some places that may help you.
        • kreatre2007, on 04/24/2008, -1/+8I'm an Apple fanboy but, I haven't been brainwashed. I have been using Macs for over 22 years and Windows since 1993. I know both operating systems extremely well. I know enough to qualify my remarks. People like you come up with terms like "Apple fanboy" to make yourselves feel better. I take that term as a compliment.
        • Entheoddity, on 04/24/2008, -3/+2Religious defense of any company is just what they want from you. I think it would be more healthy for you to stop taking up arms for people that want nothing from you but money.
          • kreatre2007, on 04/24/2008, -0/+1Hmm... you could say the same thing about most churches :) I'll give your point some thought.
      • CrossedBearings, on 04/24/2008, -0/+1... imagine Microsoft gone by 2011. It sounds a wild proposition but it may happen.
        • Boondoggle, on 04/27/2008, -0/+1You seem to be mixing possibility and probability quite liberally.
    • Mier, on 04/24/2008, -6/+22.2 million macs. HP shipped 14.1 million q4 of 07 an increase of 25%.

      There's no cheap to a Mac and poor isn't an issue either. It doesn't do what I need it to do, how about that smart ass. Ever try taking those blinders off to see that there is a far wider world than what revolves around that nibbled apple logo? Only an ass shows a religious devotion to a platform. I've played with Leopard on a hackintosh and yes it is a nice OS BUT it just couldn't fill the needs I had and yes that need was gaming. I want one platform to fill my needs a PC does that without crashing and fuss or frustration of lack of apps. If I had a Mac I'd have one for work and a PC/console for play. Unacceptable.
      • kreatre2007, on 04/24/2008, -2/+5"hackintosh"??? You just made your comment irrelevant.
      • Mier, on 04/24/2008, -4/+2o rly? Is it leopard..does it have that damn logo on it? yes to all of the above. Your platform is also irrelevant.

        1.1 to 2.2 is 50% but 25% of 14 is 3.5 so yes very irrelevant. So all that marketing only got you 1.1 million in extra sales. Congrats wanna spend another billion on TV ads and see if you can get another 1.1m in sales?
        • MacParrot, on 04/24/2008, -1/+3Except that each computer represented in that 1.1 million increase was sold at an average of 30+% markup (the highest in the industry) so Apple's profits were tremendous as compared to last year. Any other computer maker would kill for that kind of margin. Of course none of them are supporting an OS, multiple MP3 players, a cell phone, professional audio/ video software, consumer software that is second to none in ease of use AND integration.
          Apple has about 1/10 the sales of HP or Dell and it doesn't matter one bit. They're successful, profitable, have a rising market share, and product awareness. Developers that wouldn't look twice at Apple 10 years ago are taking another look and liking what they see.
          And you just can't stand it can you?
        • Mier, on 04/24/2008, -1/+1You mean like Adobe? The next version of Photoshop 64-bit will be on Windows before Mac. Mac users will have to wait till 5.0. Yes developers looked yawn and go back to what they were doing. How about when Adobe jumped ship as a whole and made windows versions of their flagship apps that used to be Mac exclusive. Still sting?
          • cthellis, on 04/24/2008, -0/+2Actually, the new Photoshop on OSX has nothing to do with Adobe's disinterest or distaste, and everything to do with a change in Leopard's feature list.

            Apple had been consistently saying that 64-bit Carbon was going to show up in Leopard, which Adobe was counting on, and Adobe didn't find out that it was pulled until the last moment (basically, when the public knew as well), and didn't have time to rework their client.

            It's perhaps indicative that Adobe hasn't worked up a 64-bit Cocoa client yet, but it's not a trivial task, and Photoshop isn't a program that professional want any "***** around" with, so when they DO get a Cocoa client out, it has to be flawless. Apple assuring them that 64-bit Carbon would be out with Leopard likely gave them a relaxed schedule, more time to work on 64-bit Cocoa to their satisfaction, but with the knowledge that there would be no problems with their new release, since it could continue to lean on Carbon.

            If Apple had given them a headstart, we'd probably be seeing the Cocoa client now, but I imagine pulling 64-bit Carbon was something Apple really didn't want to do, and probably didn't want developers questioning their ability to deliver.
      • postalblowfish7, on 04/24/2008, -1/+2PSSST - YOU CAN INSTALL WINDOWS ON A PARTITION OF YOUR MAC HD NOW.

        any reason to have a PC died when Apple made the switch to intel.

        i play TF2 and FFXI on my Mac.
        • Mier, on 04/24/2008, -1/+1PSST - Find me some Mac drivers for an Nvidia 8800 GTX

          PSST- GOOD LUCK FINDING SOME
          • MacParrot, on 04/25/2008, -0/+1PSSSSST - Get NVidia off their asses and tell them to make some
      • kreatre2007, on 04/24/2008, -0/+1Eh... You're still irrelevant. Without Apple driving the pace of the industry and setting trends for features and design, even Windows Vista would be ugly. Vista is actually very pretty and nice to look at. It is even better than XP in a lot of areas of functionality. Microsoft really just makes really 3rd rate products. It's shameful that HP and Dell don't push alternatives like Linux more. I would love to see Linux gain a larger following. The consumers would benefit greatly from an OS like Linux or Mac OS X that is far more secure and stable than Windows.
    • Altotus, on 04/24/2008, -2/+7It doesn't really matter. Either they've a "rabid fan base" that updates their computers at an astonishing rate and has the assets to do so, or they have a lot of new clients. In the "rabid fan base" scenario, they're demonstrating that they are a company that's got consumer satisfaction out the proverbial wazoo, and in the expanding user base scenario they're demonstrating an expansive market appeal. Either is very positive for the company, and the total number of units sold is the only figure that's ultimately important. They've got a product that they sell lots of, and that number's increasing, consistently, at a large rate (2.5x that of the rest of the industry).
      You simply can't dismiss it from a financial standpoint or from the standpoint of industry. All the other vendors out there want 50% year-over-year growth and they aren't getting it. The observant executive will ask himself, Apple's seeing this huge growth, why aren't we? What are they going to do? Same as last year? Nope, they are going hold meeting after meeting trying to pick apart what Apple's secret is and, based on whatever the conclusion is, emulate that to the best of their ability. They already do this. Both Dell and HP have said as much in the past few months. Apple, while still relatively small, is becoming the de facto industry leader.
  • lornali, on 04/24/2008, -7/+6Wow, incredible growth.
  • kreatre2007, on 04/24/2008, -3/+8Over 2 million Macs!!! Mac sales still drive over 50% of Apple's revenue.
  • peterinjapan, on 04/24/2008, -4/+5*IF* they announce a headless iMac, i.e. a "Mac," that can serve the place of the minitower, there's going to be a spike. If you believe such a computer is being made ($1199 and $1499 pricepoints, something like that), you'll want to have bought stock before this announcement. Not that I believe such a computer is actually going to be made -- Apple seems to be doing fine forcing business owners spend more for too much computer. :(
  • LargeTrout, on 04/24/2008, -7/+22Macs are selling more mainly because of the Vista fiasco. Consumers are looking for alternatives now, be it Apple or Linux. I was one of them. After 16 years of pulling my hair out over Windows, Vista was the final straw. I paid £200 for an Operating System that made my fairly decent PC feel sluggish and made some of my hardware redundant. Sorry M$, but that was one bitch slap too many.

    Yes, Macs are expensive but they're a complete package, which means the hardware and software work with each other perfectly. No driver nightmares, no crashes, no pulling your hair out because you can't figure out wtf is wrong when something won't work.
  • DestroyFascism, on 04/24/2008, -21/+11MAC = 1.6 billion
    Windows = 15 billion...

    meh.
  • SOS84, on 04/24/2008, -12/+6Being Dugg down by Apple fanboys, priceless.

    By the way, I happen to have three iMac's in my house. An older G4 with the cool swivel screen which is being used as an internet machine/TV in my kitchen. It is mounted upside down underneath the cabinets and works great, I just had to flip the monitor and DVD drive. I also have a 24 inch iMac with a failed Mobo that Apple refused to replace. It is now wslated for PS3 duty as I intend to take both apart and mount the components inside the iMac. Now we have replaced it with another iMac after failing to convince my wife to let me build a hacintosh.
  • datdamonfoo, on 04/24/2008, -13/+5So let's say I sell 1 can of soda in the year 2007. The next year I sell 2 cans of soda. I've doubled my output! Amazing!
    Now let's say I sell 3 million cans of beer in the year 2007. The next year I sell 4.5 million cans of beer. Well I haven't doubled my output, but I've sold a hell of a lot more beers than sodas.

    Get the analogy?
    • carlvjack, on 04/24/2008, -4/+1That your stupid? If you sold 1 can in 2007 you lost a ***** of money due to operating expenses to create that can of soda. If you sold 4.5 million compared to the previous 3 million you made a ton more money, ever heard of volume?

      Plus increases of even a small amount of market share increases the possibility of friends, family, coworkers of purchasing their first Mac which leads to future sales as well.

      P.S. I am a windows user but any competition is good.
      • datdamonfoo, on 04/28/2008, -0/+0Uh, create the soda? You think stores create their own soda? Come on now, that was lame. How do you know I didn't just find a six pack of sodas and decided to sell them?
        And selling one soda led to a future sale...of two sodas. See, it still works. But it has nothing on a million cans of beer.
        And, moron, if you're going to call someone stupid, learn the difference between "your" and "you're".
        Keep at it, you'll understand one day.
    • ByteGuerilla, on 04/24/2008, -0/+1Whaaaa?
      • datdamonfoo, on 04/28/2008, -0/+0I know, it's hard to grasp. That's why Mac users think they are doing well...Macs aren't for "boring" things like math.
    • Balanced, on 04/24/2008, -0/+2This is the setup to some long-winded joke with milkshake-drinking as the punchline, isn't it?
  • sagat, on 04/24/2008, -10/+7It's amazing me that you are all so happy that one big greedy company is making more money? Had this been Shell, Haliburton or Wal-Mart you same ***** would be outraged, double standards or fanatical to the point of religion?
    • dysonlu, on 04/24/2008, -4/+1It's called "blind love".
    • diulei, on 04/24/2008, -2/+2Not for all of us AAPL owners. I am still a big fan of the company, but I'm keeping a wary eye on them because there have been certain situations which lead me to believe that I don't like the direction they are taking the company. Hopefully I'm wrong, but sometimes I feel like they are becoming a Msft V2 type behemoth. For now, I'll wait and see.
    • BlueStarr, on 04/27/2008, -1/+1They provide an excellent product and service...what's so wrong about supporting a company that offers this to the public? These are the kinds of companies you should support.
  • buffalodan, on 04/24/2008, -9/+3Why arent more people upset over this. Exxon Mobile posts a 40b profit and people call them money hungry whores. Is apple not a money hungry whore?
    • rpark, on 04/24/2008, -0/+3Last I checked, no one died to build a MacBook or an iMac.
  • fumducket, on 04/24/2008, -5/+1Maybe it's time to spend some of that money on humanitarian work in an otherwise messed up world.
    • theurge14, on 04/24/2008, -0/+3Fine. Go sell your iPod for charity. :)
    • timusca, on 04/24/2008, -1/+5Right, because that's why companies are in business... not to make money, right? How much of your paycheck do you donate to humanity?
  • artfuldodga, on 04/24/2008, -1/+2What were overall PC sales this year? Units sold?...
    It would be nice to be able to contrast.
    • Urkel, on 04/24/2008, -2/+3http://arstechnica.com/news.ars/post/20080417-appl ...

      US:
      Dell - 31.4% (3.5% Increase)
      HP - 25.0% (0.8% Decrease)
      Apple - 6.6% (1.4% Increase)

      Worldwide:
      HP: 18.3%
      Dell: 14.9%
      Apple: (For some reason they refuse to post numbers on global.)

      • cthellis, on 04/24/2008, -2/+3Um... How could they "refuse to post numbers on global" when they just said they shipped 2,289,000 Macs this quarter, said what percentage of their revenue was from international sales, etc.?
  • Urkel, on 04/24/2008, -7/+6I know I'll get dugg down for saying this, but what exactly is everyone celebrating here? With all these profits and increased sales numbers then as consumers we should be benefiting from lower prices and quicker product revisions. But instead we have a fixed pricing structure where a 2008 Mac costs exactly the same as the 2006 models despite the specs being relatively unchanged and the costs of manufacturing and parts decreasing dramatically.

    • timusca, on 04/24/2008, -2/+2That has nothing to do with it... we're excited because more business means more competition. And competition is good for everyone!

      Plus, 2 years isn't much of a time scale to compare on... industry-wide, Macs are still on the cheaper side with same-spec PCs.
    • d4nie1, on 04/24/2008, -1/+1I would much rather they put the money into R&D. People are excited because more macs being sold means a larger user base and more software/support in the industry.
  • agraham999, on 04/24/2008, -0/+1I bought a chunk 9 years ago or so for about $13 a share. And my wife and I have a bunch at $40 and at $89. It is a solid performer but also a but of a roller coaster ride, you have to just sit there and enjoy it. If you watch the stock daily you'll get motion sickness.
  • heystoopid, on 04/24/2008, -6/+1Wow , they only need to ship another sixty four million units just to catch up and pass the same number of PC's sold in that same quarter too , not impressive !

    Since the dollar value appears to be approximately 15% of total retail sales of all computers sold , that truly shows just how over priced these units are or either that the users/addicts willingly spend a lot more for a lot less of a computer , as one recent law suit underway put it in regard to screen and color resolution !

    Choices ?
  • batmanz, on 04/24/2008, -8/+0Hey some guy on the internet said Mac's are the only relevant computers, so it must be true right?
    What an ignorant fool.
    • cthellis, on 04/24/2008, -0/+4Hey, some guy on the internet make a completely moronic strawman argument, so I should pay attention to him, right?
  • supermanred, on 04/25/2008, -1/+8Why dont all you haters just shut up. 1 year 3 months with my macbook. OS running fine, no antivirus (balls to the wind!) and still running rock solid. Best computer I've ever owned. Took me seven months to finally remove my Vista partition. ***** it, it wasn't being used by then.
    • Donna1212, on 05/03/2008, -0/+1I agree totally with everything u said supermanred... way to tell em'
  • lochness, on 04/25/2008, -6/+4When your at the very bottom of the food chain the ONLY way to go is UP.... So really we're just congratualiting Apple for not falling of the map completely. 50% year-on-year growth of stuff-all is still stuff-all+a-little-bit-more.
    MS makes this much profit every 7.62 days.
    • BlueStarr, on 04/27/2008, -0/+1This quarter they made a little bit less. And over time if the trend continues, that's a problem. Keep tell yourself everything is fine and nothing has changed. I can guarantee you that MS isn't taking the same approach.
  • Jus7in, on 04/25/2008, -7/+3...And got hacked in 30 seconds. OS X is overrated, expensive, and really not as impressive as Apple makes it out to be. But go ahead and keep the plastic buckets over your heads and in the sand, Mac Fanboys.

    Security is everything, and you fail, miserably.

    Not that anybody will read this far down, but I liked Apple until about a month ago when I used a friend's laptop with Leopard just to see what it was like, expecting it to be as great as the commercials (which I love) make it out to be. I was completely and utterly underwhelmed. That and the PWN TO OWN debacle did it for me. If you are going to tout yourself as being the most secure OS in the world, at least make sure it is so.

    • heystoopid, on 04/25/2008, -0/+1Arrgh !
    • cthellis, on 04/25/2008, -0/+1If by "debacle" you mean "I really don't understand anything about it," then sure.
    • sudowrestler, on 04/25/2008, -0/+2"Security is everything, and you fail, miserably." So, apparently, in your interesting world of mathematics, one proof-of-concept hack, which was patched almost immediately and never maliciously exploited, is *more* significant than the *hundreds of thousands* of different malicious exploits in the wild for Windows. Suffice it to say that if there were a tournament for illogicality, you'd be on the leader board. And, given your talent for logic, I'm not surprised that you didn't care for OS X, It's probably put together way too sensibly for you.
    • shank2001, on 04/25/2008, -0/+1It was actually JAVA that was hacked, which would have been a weak point on widows or linux too. Did you actually read how they hacked the mac? Come on.
      • cthellis, on 04/25/2008, -0/+1The exploit used on the Mac was in WebKit, Safari's browsing engine. (Unknown if it would have affected Windows as well, provided the user was using Safari.) The exploit used on day three on the Vista machine was in Adobe Flash, and probably would have affected the Ubuntu machine as well, but it wasn't attempted.
    • BlueStarr, on 04/27/2008, -0/+1And the exploit was Webkit an OSS....opps! The core of the OS has yet to be hacked so STFU already. In terms of vulnerability, OS X and Windows are not on the same level.

      Damn dude...you're clueless.
  • al11588, on 04/25/2008, -2/+1Microsoft rules majority of the marketshare. Apple fanboys need to realize Windows vista outsold your OSX. WINDOWS USERS UNITE. Linux&OSX People fail in life. Microsoft-FTW
    • Boondoggle, on 04/27/2008, -0/+1Microsoft makes much more profit than Apple. Something like 4X as much money. (14b vs 3.5b) Most people know this. Interestingly, due to the higher margins for software, the revenue numbers are a lot closer, more like 2:1.

      What is also telling is that with a market cap of 150 billion, Apple is worth MORE than half as much as Microsoft at 277 billion. Why? Because millions of investors (not fanboys, diggers, trolls or other nitwits) believe that Apple has tremendous potential for growth. Greater potential than Microsoft.
  • Donna1212, on 04/26/2008, -1/+1Microsoft Vista is the worst Microsoft program to date. There was even a story a couple weeks ago about how they were about to crash all over the place. I used to swear by Microsoft until I actually got an APPLE MAC OSX 10.5 Laptop...once you research all the programs it has and their capabilities (like "Bonjour" for instance) you'd be dumping that ol' Microsoft computer.
  • ikera, on 05/03/2008, -1/+0but what about that:

    http://digg.com/apple/Apple_ignoring_display_probl ...

  • Donna1212, on 05/03/2008, -0/+1what about what...u r buried....
  •  

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