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Apple plans mystery "product transition" by end of September

appleinsider.com — During his quarterly financial results call, Apple's chief financial officer Peter Oppenheimer revealed that the company will make a key "product transition" that cuts back on its profit margins to help shut out rivals.

Who dugg this? Made popular Jul 22, 2008

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  • seantubridy, on 07/22/2008, -6/+306They're going to corner the black turtleneck market.
  • seanmx, on 07/22/2008, -8/+238hopefully they put out some kind of phone. I mean, think about it, if apple made a phone, they could clean up.
  • bedouin, on 07/22/2008, -12/+153Mac Mini Tower please.
  • Chaotics, on 07/22/2008, -10/+121iPhone 3G *in red

    /sarcasm

    //but probably true
  • nakile, on 07/22/2008, -4/+102Apple is never going to license out OS X. Ever.

    Licensing out Mac OS was what almost killed Apple in the mid 90s in the first place. When Jobs came back to Apple, of the first things he had to do was KILL the clone market because it wasn't helping out Apple at all. Apple is an OEM. They make their money off hardware, not software. Nobody seems to realize that.
  • inactive, on 07/22/2008, -5/+86It is the long awaited iRack
  • gimmeslack12, on 07/22/2008, -3/+83Ugh, here goes the Apple hype machine again. Does anyone else realize that this is the stuff of mega-letdowns? I guess being a Mac Addict for nearly 20 years I just can't stomach getting my hopes up anymore. See you in September when they don't introduce a touch screen, brain syncing, automatic coffee making Mac that everyone for some dumb reason thinks they need.
  • filefly, on 07/22/2008, -3/+82Big Mac!

    (too subtle?)
  • sammykrupa, on 07/22/2008, -5/+78It's going to involve the iPod. Because they are basically giving them away to every college kid who buys a mac. Offer ends September 15. Hmm?
  • FatBurger, on 07/22/2008, -24/+79"Shut out rivals"? Isn't that what Microsoft got in trouble for?
  • pyrotix, on 07/22/2008, -5/+60cheap 12" macbook
  • cbartlett, on 07/22/2008, -0/+54Too bad iPhone is owned by Cisco/Linksys. That would make an ideal name.
  • jgc7, on 07/22/2008, -1/+51Probably updated MacBook Pros. A new product probably wouldn't sell enough to significantly affect operating margins in the near term. My guess is they are going to make SSDs standard on the MBPs. 64GB/128GB SSDs can now be bought for $300-$500 which would cut deep into apple's margin in the near term, but would allow them to leap frog the competition.
  • Laminarcissus, on 07/22/2008, -9/+56Yes, and Apple has shown over and over that they have *no* interest in restricting markets, limiting their customers' freedom of choice, or forcing anyone to do anything using any source of power they might have in the manufacturing, marketing, or distribution chain.

    (Sorry, do I need a sarcasm tag here? I'm never sure)
  • inactive, on 07/22/2008, -0/+44we could call it "apple phone"
  • stizz, on 07/22/2008, -0/+40iRack has been out for a while now, he is undoubtedly refering to the upcoming iRan.
  • lead2thehead, on 07/22/2008, -11/+48I doubt it will be anything revolutionary. Probably faster CPUs and a $100 price drop.
  • airwalkery2k, on 07/22/2008, -1/+38I'd call it... the Mac Mini Extra Large Edition.
  • Mudcrutch, on 07/22/2008, -6/+41Macs that can run Windows. Genius.
  • dizzy113, on 07/22/2008, -4/+38I'm okay with my PC, but would like to get a new macbook and waiting for the refresh of those before getting one...so thats my hope.
  • nbx909, on 07/22/2008, -13/+45OS X for non mac branded hardware or build your own mac.
  • Haax, on 07/22/2008, -10/+41That's already out. it's called the iPhone or iPod Touch.
  • Frost9999, on 07/22/2008, -0/+26I can hardly think of anything that would scare Microsoft as much as this. It seems extremely unlikely though.
  • tf5bassist, on 07/22/2008, -3/+29Now THAT... that would be friggin' amazing.
  • plainOldFool, on 07/22/2008, -1/+26Time travel must be awesome
  • kibbledbits, on 07/22/2008, -9/+34I'm expecting macbooks but I'm thinking it's likely a touchscreen internet portable computer.
  • willgonz, on 07/22/2008, -0/+23Heck, I already got pictures of the new device. Let me fire up photoshop and show you.
  • inactive, on 07/22/2008, -3/+24it would be the right time to do it.
    windows vista, and window 7 based on windows vista, no relief in sight for windows users.
  • FreshPineSent, on 07/22/2008, -6/+27It's called a dick. Suck one.
  • MacTyler, on 07/22/2008, -0/+21haha are you kidding? $600 for a phone!? And that wouldn't appeal to businessmen, they want an actual keyboard. It just wouldn't work.
    -Steve Balmer
  • srodolff, on 07/22/2008, -6/+26Apple = Cheap

    It just ain't gonna happen.
  • serif69, on 07/22/2008, -0/+20What are they gonna use, the click wheel? Seriously, are we back to rotary phones again?
  • tf5bassist, on 07/22/2008, -1/+20They do that every year. It's the reason why back to school season got us HUGE commissions when I worked in sales at Apple.
  • KibibyteBrain, on 07/22/2008, -5/+23Yes, but there were two key differences. The first is that Microsoft actually achieved this in reality. The second was that as it got more mature in the 90s, it would often use business strategy and not actual product improvements to destroy competition. It would at least appear that Apple is trying to compete directly with its competition...for now.
  • mlrigsby, on 07/22/2008, -5/+22I love how you call Macs useless toys because they don't play GAMES.
  • christopher79, on 07/22/2008, -10/+27mac os install for pc?
    if i could buy and install mac os rather than windows i'm there.
  • bundwallah, on 07/22/2008, -0/+17"Coffee making Mac" = MacJava?!?!?!? SUN is gonna be mad! :) If Apple can make a Mac that can make me a decent espresso I'd be interested.
  • jthei, on 07/22/2008, -3/+21"Are you trying to impress the cute Marxist girl who works at the Starbucks?"

    Why? Did she say anything about me?
  • paulot, on 07/22/2008, -4/+20I think it's the larger iPhone tablet device. That thing would sell like hot cakes if was ultra portable and powerful enough to run good applications (Photoshop for example).
  • Asim0, on 07/22/2008, -1/+1732 GB iphone ?
  • jthei, on 07/22/2008, -0/+15or Telemac
  • punkcat, on 07/22/2008, -2/+17Mac Bigini
  • MrSkills, on 07/22/2008, -0/+15Dials a number at random?
  • punkcat, on 07/22/2008, -3/+17yet here you are posting your thoughts.
  • phunlee, on 07/22/2008, -1/+15Solid State Drives? Are they finally cheaper?
  • Vector713, on 07/22/2008, -1/+15There's no such thing as an iTouch.

    It's called the iPod Touch.
  • EllimistX, on 07/22/2008, -0/+13Out of everything here, I'd say this is the most plausible, given the upcoming redesign...
  • schneb, on 07/22/2008, -0/+13He means a MacProsumer. Something in the gap between a Mac Mini and the Mac Pro. Desired for years--ignored for just as long.
  • nicheplayer, on 07/22/2008, -3/+16Is this when they're going to start using their own iPhone/iTouch processors from that company they bought this year?
  • Ediebriquette, on 07/22/2008, -1/+14I want some of what you're having.
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