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Apple Computer Sponsors In The Piston Cup Circuit (Picture)

freemacblog.com — As you watch the racing in Pixar's "Cars", keep an eye on the blazing white "84" car.

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  • supernova17, on 10/12/2007, -1/+20Nice catch.
    • Ireland, on 10/12/2007, -38/+5'84, wasn't that when apple invented the first personal carputer!! ;
    • ThinkBox, on 10/12/2007, -8/+35It lost the race
    • T3rry, on 10/12/2007, -25/+1lol, i just saw the movie yesterday and i didn't notice that at all, someone needs to fire thier marketer on that one. there were tons of better product placement opportinities for them.
    • Lumiras, on 10/12/2007, -1/+21T3rry, I think that the Apple thing was an easter egg, not nessicarily something that anyone paid money to have in the movie
    • JangoFett, on 10/12/2007, -5/+31"It lost the race"

      I believe it overheated.
    • superkendall, on 10/12/2007, -2/+20You didn't see the Microsoft car in the race at all because they were still in the pit trying to finish the Windows.
  • gyroscopic, on 10/12/2007, -2/+25Cool. I'm guessing "84" is a reference to the year the Mac was born.
  • klausgonzalez, on 10/12/2007, -1/+41Interesting.
    ...by the way, Lightning's number is "95", the year when Pixar made their first feature-length film (Toy Story), in case anybody cares.
    • Zipp425, on 10/12/2007, -2/+5Interesting. Thanks, I never would have noticed.
  • adml_shake, on 10/12/2007, -2/+12I caught that when I saw it friday, theres all kinds of little things in there like that yeah the 95 was for toy story and McQueen was named after one of the guys at pixar who died in a car wreck a few years back, not Steve McQueen like my friends all seem to think...
    • T3rry, on 10/12/2007, -2/+4he is also the writer of cars
    • buba447, on 10/12/2007, -0/+3No Joe Ranft is the person your thinking of. He died last year. Glenn Mcqueen, who the parent is talking about, was director of animation and died of cancer during the production of Finding Nemo. Joe Ranft died in a car wreck last year.
  • ken52787, on 10/12/2007, -0/+36There are a bunch of these on the Pixar page on Wikipedia:

    Lightning McQueen is equipped with Lightyear Buzzard tires, a parody of Goodyear Eagle Tires, and a reference to Buzz Lightyear from Toy Story. Also, the name McQueen could be an homage to Pixar's late Glenn McQueen as well as Steve McQueen, who was a motorcycle and racing enthusiast.

    Some of the racing cars in the teaser trailer have Toy Story 2 and A Bug's Life logos on the side as well as 'JLP' for John Lasseter, the director, and CDA (Child Detection Agency from Monsters, Inc.).

    Some of the sponsors on the sides of the cars seen in the trailer are references to past Pixar films, for example, '2319' is visible on a car. '2319' was the code of the Child Detection Agency in Monsters, Inc. when a monster came into physical contact with a human child. The King (a fellow stock car)'s main sponsor is noneother than Dinoco, the Gas Station Andy and Family visit in Toy Story. Lightning McQueen's own number (95) is a reference to 1995, the year that Toy Story was released. Chick Hicks' number is 86, the year Pixar opened.

    The jackalope from Boundin' can be seen at the beginning of the film on the back of a motor home.

    The birds from For the Birds and the Pizza Planet truck can be seen in the Life Is A Highway scene.

    The vehicle from Boundin' can be seen in the town of Radiator Springs outside the courtroom.

    Car versions of Woody, Buzz and Hamm; Mike, Sulley and the Abdomiable Snowman; and Flik, Circus Bugs and P.T. Flea can be seen during the end credits of Cars.

    There is a motor home in the second Piston Cup race at the end and he is surrounded by flamingoes and a pool in reference to the short Knick Knack.
  • zamagag, on 10/12/2007, -32/+3that car wont get any viruses! MACS ROOL!
    • spookshowbaby, on 10/12/2007, -0/+0As a lover of all things Disney, Pixar, Apple and Nascar, this movie was awesome!
      Other noteables: an Apple truck on the highway, racing legend Richard Petty voiced "The King", his wife, Linda Petty voiced "Mrs. The King", Dale Earnhardt Jr. voiced "Junior" (had had the proper paint scheme), Bob Costas voiced commentator "Bob Cutlass", Darrell Waltrip voiced "Darrell Cartrip", and Humpy Wheeler voiced "Tex".
  • AeroSquid, on 10/12/2007, -10/+14You can bet the movie was not rendered with a mac =)
    • zamagag, on 10/12/2007, -37/+2yeah MORE LIKE HALF A MAC beacuse theyr that gud.
    • deacont23, on 10/12/2007, -2/+23You're right. It was rendered on linux.

      http://www.digg.com/linux_unix/How_Pixar_shaved_9_hours_frame_off_rendering_Cars
    • deacont23, on 10/12/2007, -13/+1Double Post
    • srg13, on 10/12/2007, -3/+5Wasn't it 3000 Dell servers?
    • harpastum, on 10/12/2007, -0/+3Yes, but the dell servers were running linux. Dell = hardware, linux=software, and Dell now offers linux as one of its standard OSes
    • alej744, on 10/12/2007, -1/+2I wish dell would offer Fedora, Ubuntu, SuSE, or something besides Redhat, yuck!
    • srg13, on 10/12/2007, -0/+1"Yes, but the dell servers were running linux. Dell = hardware, linux=software, and Dell now offers linux as one of its standard OSes"

      I know. I use linux frequently. I was responding to "You can bet the movie was not rendered with a mac =)"
  • jfoust2, on 10/12/2007, -12/+3The biggest product placement, of course, was NASCAR itself. Although the movie's graphics were super-duper as usual, I was a little disappointed by the pandering to the NASCAR demographic.

    What does fifty-plus-year-old western Route 66 nostalgia have to do with NASCAR? Although the Wikipedia entry for NASCAR tries to reassure us that NASCAR isn't just a southern thing or a redneck affection and that its appeal is universal throughout the USA, I return to Foxworthy's observation that there is a distinct lack of enunciation among this group.

    But I laughed at a '32768' license plate.
    • WilliamTanksley, on 10/12/2007, -0/+16Why is including NASCAR references in a movie about a high-power high-speed car "pandering"? What were you expecting to be included?

      And the dissonance between Route 66 nostalgia and high-powered racing was the *point* of the movie. That's why it exists.
  • clickwir, on 10/12/2007, -19/+4Excellent news! Now I won't see this movie.
  • pixarman, on 10/12/2007, -0/+31On the "Hippie Van" voiced by George Carlin there was a bumper sticker that said "Save 2D Animation"

    I thought that was pretty sweet.
  • batmn42, on 10/12/2007, -0/+8Also, the "jerk" racing car was sponsred by HTB, Hostile Takeover Bank. Made me chuckle.
  • wyngnut, on 10/12/2007, -2/+6Didn't anyone notice this guy admits to downloading a first run movie?

    Duh.....
  • mlvassallo, on 10/12/2007, -0/+18"I was a little disappointed by the pandering to the NASCAR demographic."

    It is a movie about CARS! Were you upset that Finding Nemo pandered to Fish lovers?
  • NetSliderX, on 10/12/2007, -6/+1Ummm ..... Is it just me or does this link hold an easter egg of it's own? Look at how grainy the image is. Sure doesn't look like a screenshot of him watching the trailer.... Get my drift? Ha! I said drift!!

    I don't think I could ever use a screenshot of my pirated version of the flick to make mention of something I found ... Could you? AHEM... Pirating is bad ... Yeah!!
    • macguy815, on 10/12/2007, -0/+5He admitted in his article that he pirated it for "research's sake"
      - I must say though... that does look pretty nice for a pirated version from some kid with a camera in his lap- I'm tempted to go download it myself after missing the little easter eggs when I say it in the theater.
    • joeyjojo, on 10/12/2007, -1/+5I hate how we've all accepted the MPAA definition of Piracy.

      Piracy should be reserved for the infringment of copyright with the aim of selling for illegal profit.

      Maybe what he did was wrong/illegal, but let's not call it piracy.
  • jocknerd, on 10/12/2007, -0/+3I liked the film, although its not in my top 3 for Pixar. Its about 1/2 hour too long in my opinion. The closing credits were pretty hilarious though. And I love the little insult by the italian car who owned the tire shop to American racing, specifically NASCAR, when Lightning McQueen told him he was a race car on the Piston Cup circuit. The italian car said something to the effect of "you're not F1, i don't care."
    • buba447, on 10/12/2007, -0/+0Actually he said "Your not Ferrari i don't care."

  • macfanboi, on 10/12/2007, -2/+4On a side note - Car 84 lost the race, finishing last.
    • zweben, on 10/12/2007, -5/+2Last place does seem unnecessarily harsh on themselves.

      Maybe a certain animator got pissed at Jobs and did the 'ol car swap with last place.
  • LemonJuice, on 10/12/2007, -16/+3Am I the only one who doesn't care about this story? This is fluff and doesn't deserve to be a digg article.
  • hack314, on 10/12/2007, -8/+3Is anyone else not making the connection that Steve Jobs owns Pixar?..
    • zweben, on 10/12/2007, -1/+9I'm pretty sure most people here understand that he owns both companies.
    • mkpeaches, on 10/12/2007, -0/+8i thought he doesnt own pixar now that disney bought them
      he works for them but doesnt own pixar i think
      correct me if im wrong ;)
    • zachgc, on 10/12/2007, -0/+6@mkpeaches

      Well part of the Disney buying Pixar deal was that Jobs would become Disney's majority stock holder. So in essence now he owns both Pixar AND Disney.
    • fitzfan, on 10/12/2007, -0/+5mkpeaches is right Disney bought Pixar for like 7 billion, and Jobs had just over half the shares of Pixar.
    • joeyjojo, on 10/12/2007, -0/+3"Jobs would become Disney's majority stock holder."

      But he doesn't own a majority of Disney's stock. I think he owns something like 11 percent.

      And he doesn't 'own' Apple. It's a publicly traded company. He's the CEO.
  • NetSliderX, on 10/12/2007, -1/+4Steve sold Pixar to Disney in exchange for shares in Disney making him the single largest shareholder in the company :)
    • strangewill, on 10/12/2007, -1/+0So I take it he can turn Disney around? :)
  • SSCrow, on 10/12/2007, -11/+4Look at the car.
    It has no Soul!!!
    amazing, how did Pixar capture that aspect of Apple?
  • microbreak, on 10/12/2007, -2/+1why was the link taken down?
  • nugge7, on 10/12/2007, -1/+1cute.
  • safer9999, on 10/12/2007, -2/+1Great eye!

    Neal Saferstein
  • nicklinus, on 10/12/2007, -0/+1lol, i just watched that movie last night and did not catch that but I when back and their it was. that is awsome.
  • iSEPIC, on 10/12/2007, -0/+1If you look at almost ALL motion picutres, now-a-days, you'll see a Mac somewhere - it's called product placement, to get the word out. But still, good eye, good catch.
    • docillenstein, on 10/12/2007, -0/+0There's more of a chance of seeing a Powerbook in a film than any other type of PC
  • wtfy0, on 10/12/2007, -2/+1apple got a lot of facetime in the omen too
  • strangewill, on 10/12/2007, -2/+0I dunno you'll see dells too.

    All product placement makes me point out is that they're using incorrect software, or that it wont work, or that it's stupid "oh it's a Mac so they can hack their network" uh they probably don't even have compatable networks you dolt, being as they ARE aliens.
  • dustedbunny, on 10/12/2007, -0/+2Very cool. Makes me want to definitely go see this movie now. I wasn't really interested because I thought it was basically just a story about "NASCAR"-like vehicles..but after hearing the references to the other Pixar movies, I might just go see it. Thanks for this. (even if the grainy image is definitely NOT something kosher. haha.) Very cool article. Definitely digg worthy.
    • Cuww, on 10/12/2007, -0/+1The hole referfence to other pixar movies scene is during the credits, it actually made me laugh which was a nice change from some of the movies boring dull moments. Anyway it was a good kids movie but definitely not on par with Pixar's other greats
  • jflint, on 10/12/2007, -0/+3the Ratzenberger sequence was hilarious

    "Wait a second. They're just re-using the same actor over and over again!"

    Classic.
  •  

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