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92 Comments
- handheldchimp, on 12/17/2008, -5/+42I had a friend from Apple who told me they were going to move towards making pies...
Seven days later he died in some freak work related accident that involved Steve Jobs and a Komodo Dragon.
Coincidence? I THINK NOT! - Jonwils, on 12/17/2008, -3/+33That picture needs more reflections
- Scrappy1850, on 12/17/2008, -7/+32because publicity is overrated
- EntropyFan, on 12/17/2008, -0/+21look, it is pretty simple. When Apple was struggling, it begged developers like Konfabulator to keep making software for the platform. When Apple didn't need those people that had kept it afloat, it cut their throats.
Same here. Macworld kept the excitement alive and and fan base together, helping to keep Apple in business. Apple doesn't need it anymore, so like all dead weight they are tossing it overboard.
Got it? It is called business. - e68895f, on 12/17/2008, -6/+26Sure, and i never wanted to sleep with that hot model....
- deadnoob, on 12/17/2008, -3/+18The Macworld keynote has gotten so popular Jobs cant live up to the hype no matter what we he does. The only way to end the hype is to end the keynotes.
- MacParrot, on 12/17/2008, -3/+10You do realize that Apple does not put these trades shows on right? IDG did the east and west coast Macworlds, Apple was just another (though the most important) attendee.
I went to the last two New York shows (just a one day bus ride from the DC area and back home by midnight) and assuming this is true, will have attended the last three west coast Macworlds as well. It's a good time with the Macblast parties (Cheap Trick played two years ago and Devo was at last years) and Backbeat Media doing their party the next night with the Mac writers bands. Lots of free goodies for the press and a chance to do a face to face meeting with developers of new stuff.
I really hope this isn't the last one but all good things and all that. - marconius, on 12/17/2008, -1/+7Tradeshows are very expensive, and always become a loss for those exhibiting at them. I exhibited at Macworld this year, and exhibited at NAB for 3 years in a row. Apple and Avid pulled out of NAB this year, and now it just makes sense that they pull out of Macworld as well.
Why spend millions of dollars showing stuff off at a show where hardly anyone buys anything significant? The money is much better spent at internet marketing and advertising along with Special Events; in Apple's case, both of which being highly effective.
At NAB, tons of professionals would attend the show and fawn over the new software and hardware, but they wouldn't buy any of it since they already had the software/hardware being showed off, so that become a financial loss for all the companies attending. When that happens every single year you do it, why continue to do it? Macworld has also become a massive consumer show and has never really driven the major hardware sales of Apple. It's been a launching center for major Apple announcements, but there is no reason why they can't hold "Special Events" themselves to announce things without having to pay several million for the booth space, the booth/tradeshow employees, renting the keynote hall, and running the workshops.
It's sad, but definitely not unexpected for me, especially after seeing and experiencing both sides of what goes into a major convention. - dajuggernaut, on 12/17/2008, -5/+10I think that its for the better.
Hopefully in the future they will host their own event prior to Christmas. - web2pointYo, on 12/17/2008, -0/+3You Sir, have a brain in your head. I clap my hands in you direction.
- natenovs, on 12/17/2008, -1/+4It is their new censorship technique. They are calling it 'disemvoweling.' Any comment that they deem offensive will get it's vowels removed. I first noticed the comments with the word 'gay' were getting disemvoweled, now it seems like just about anything can get it - which includes criticizing a story or being off topic.
http://gizmodo.com/pages/disemvowel - bffoley, on 12/17/2008, -1/+4People can roll their eyes all the want, but its probably true. Trade shows and expos really aren't as profitable or cost effective as they used to be, especially right now during a recession. Just look at what happened to E3.
- inactive, on 12/17/2008, -2/+5It makes me mad that a company that obviously has no regard for their fan/customer base still sells millions of products. I can see through their deception....oh hold on brb, my iPhone is ringing.
- Scrappy1850, on 12/17/2008, -3/+6how many companies dread being over-publicized? "oh no! all this attention to my company? how will we deal with all these sales? what a nightmare!"
- itsbob, on 12/17/2008, -0/+3Do you have any idea how much it costs to staff and produce a show like Apple puts on at MacWorld. And the pressure to produce something outstanding every year for the event or see a drop in stock values.
Its IDG that rakes in the bucks on these events, Apple doesn't need to be there.
I can't blame them in this economy. - FredFredrickson, on 12/17/2008, -0/+2I agree with you except for the part about Apple not needing MacWorld anymore. I think that without the yearly stroking from Steve, the fanboys who help move people towards their tech aren't going to get as excited, and won't move the buzz online as much as it had been before.
- diggface5000, on 12/17/2008, -0/+2Wow, gizmodo's a big suck, eh?
- cvh™, on 12/17/2008, -0/+2What? Prior to Christmas?
It will become the new Christmas!
(if Steve Jobs got to decide) - UselessTrivia, on 12/17/2008, -4/+6Publicity that you can't control down to the letters printed on the page is overrated.
- c130commnav, on 12/17/2008, -11/+13They are too good for trade shows
- Dymphna, on 12/17/2008, -3/+5Makes sense, Macworld can focus more on developers and Apple can focus more on their own keynotes
- inactive, on 12/17/2008, -0/+2No, it's overpriced.
- FredFredrickson, on 12/17/2008, -0/+2Campus!
- KibibyteBrain, on 12/17/2008, -1/+3The logic might not be that simple. If Dell announced a "special event" and invited the press, I doubt it would get the level of press an Apple event does. Why? Well, my speculation is largely decades of tradition at apple compelling the press to follow the traditional motions. If Apple breaks with tradition like this, it could slowly lower the attention it draws in the future.
Especially because the media loves trade shows, it gives them something to report on and something to get people to read their publications. And of course small developers enjoy luring reporters there to cover the Apple events over to look at their goods and get some much needed coverage. Apple may be biting multiple levels of the hands that feed them. - UselessTrivia, on 12/17/2008, -0/+2My point was that Apple is getting exactly the same amount of publicity either way, and their way costs less and gives them more control.
- web2pointYo, on 12/17/2008, -1/+3AAH!... bad grammar overload. Error. Error.
[Linguo explodes] - web2pointYo, on 12/17/2008, -0/+2P.S.S.S. Your an fu*kn idiot.
- omjeremy, on 12/17/2008, -1/+3Oh Gizmodo, why do you love Apple so much?
- bffoley, on 12/17/2008, -0/+2Because less companies were going because they didnt feel like they were getting their money's worth out of it.
- inactive, on 12/17/2008, -0/+2Fred: I don't have the energy today. Can we just skip to the part where you don't know what you're talking about like we usually do?
- rebrad, on 12/18/2008, -0/+1I thought it was because no amount of makeup and stimulants can make Steve Jobs look any better than a corpse.
- FredFredrickson, on 12/17/2008, -1/+2Not free, but good publicity nonetheless.
- inactive, on 12/18/2008, -0/+1Back to school for you.
- floejoe, on 12/17/2008, -4/+5Almost quit in 2002, but then decided to announce all their future iPod models there and the iPhone.
Yes, let's use a conference we think is completely useless to launch our most successful products. - flickr, on 12/17/2008, -2/+3Didn't Apple stop attending NAB recently? This doesn't sound too far fetched to me.
People are acting like Apple can't get press without Macworld... Lot's of recent events have been hosted on Campus or ad hoc at Moscone and have garnered lots of press. - junkwheel, on 12/18/2008, -0/+1Is it like Mac Daddy now?
- FredFredrickson, on 12/17/2008, -0/+1That's sad.
- mightyhypnotoad, on 12/18/2008, -0/+1I thought Apples user base consisted of smart creative people who demanded a smart creative platform to work from. It's so dissapointing to find out that the majority of my peers seem to be mindless fanboys who must blindly obey without question. You know that 70 years ago Hitler had huge volumes of people who followed him blindly look how that turned out...
- MtheoryX, on 12/17/2008, -2/+3I think it needs a glossy "beta" badge. With reflection and gradient, of course.
- inactive, on 12/17/2008, -0/+1iPie ?
- web2pointYo, on 12/17/2008, -0/+1I will not stand here while you ***** all over the good name of the hypno toad.
- SteveMax, on 12/17/2008, -0/+1Pie!
- FredFredrickson, on 12/17/2008, -3/+4And to think I thought we'd get less Apple ***** on Digg without MacWorld - no, now we're going to get months aof armchair analysts explaining why MacWorld was bad for Apple, and complaining about all the what-if scenarios they wanted to see happen before the conference's demise. Lame.
- natenovs, on 12/17/2008, -0/+1@diggface5000 aaaand ive been banned from gizmodo. i made a comment that they fifth "article" in less then a day about this non-story about macworld was a little excessive. they disemvoweled me, and then banned me...censorship ftw!!
- BossKey, on 12/17/2008, -0/+1The Internet is "free publicity."
In many cities, setting up a trade show booth means "union scale labor..."
...which is pretty freaking far from free. If you work for a company demoing at a trade show, there is a fair chance that there are certain booth setup tasks (in some cases including plugging into building power, for instance) that you are not allowed to do yourself - you MUST allow the union guy to do it, at his wage. It's in his contract. - stoneking2312, on 12/17/2008, -0/+1i didn't say it was my only goal :)
- Urkel, on 12/17/2008, -0/+1It's really sick to see the excuse machines get fired up for this one. A week ago people would be talking about how unique and special Macworld is, but now these exact same people are digging up reasons for why expos suck, keynotes aren't that important or publicity is overrated.
As big as an Apple fan we may be, you have to admit that it's really sad to see media and consumers be so sucked into the marketing of a single company. - FredFredrickson, on 12/17/2008, -2/+3It's hard to believe people when they say these things, Corey, because none of you would be saying any of this if they hadn't cut the event.
- web2pointYo, on 12/17/2008, -0/+1or contains "fan boys", or now that I checked...is from "zdiggler".
hey dickler...you know, there are other things to do on digg besides trolling Mac post.(yeah, I looked at your other comments; back under your bridge troll) - inactive, on 12/17/2008, -0/+1I got a fever!
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