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326 Comments
- nikkunikku, on 11/21/2007, -11/+463Best double-banner integration I've ever seen - genius!
- Bagration, on 11/21/2007, -12/+274It was worth turning off my ad blocker
- transversed, on 11/21/2007, -2/+216i wonder how much cash changed hands for that one
- underburn, on 11/21/2007, -7/+220Make sure you play the ad - with sound.
- jasonpoon, on 11/21/2007, -5/+196Here's the same ad in PCMag.com
http://www.youtube.com/watch?v=ZRAUlK8_2VE
That's why Steve Jobs said we love the PC guy, he makes everything works! - kashem, on 11/21/2007, -3/+111Online advertisers can learn from this example. Forget about the fact this is an Apple ad... as a company trying to sell product. If you actually get potential customers to WANT to watch an ad and freakin' enjoy it, that's simply gold.
- zetec, on 11/21/2007, -14/+97I have to admit, I thought it was pretty cute.
John Hodgman is just adorable. - BlueStreak69, on 11/21/2007, -6/+75Windows users, always spamming buttons when something gets stuck.
- luke374, on 11/21/2007, -8/+73Ballsy move Apple, ballsy move.
- newbill123, on 11/21/2007, -8/+69The ad appears on the page in two parts. The long banner ad is a non-illuminated array of lightbulbs spelling "Don't Give Up on Vista!" Off to the side the pair of John Hodgman and Justin Long appear on a white background as they do in the tv commercials. The sound is off so you will need to click on them once to hear their conversation which begins "I'm a Mac" "and I'm a PC"
Spoiler (can an ad have spoilers? well, just in case)
For those who can't get the ad to work, the idea is that the PC has a large button with a huge wire stringing off to the side and connected to this unlit sign. He complains that people aren't very happy with Vista and some are moving back to XP or considering Macs, but THIS will change the tide. He pulls out his large button and strikes it confidently. The letters "GIVE UP" are illuminated on the sign with the others still off. The Mac looks at the sign to tell him it didn't work. The PC is surprised and disappointed and strikes the button again which causes "GIVE UP ON VISTA" to now be illuminated. The Mac says "Nope". The PC becomes frustrated and starts rapidly striking the button which goes through a rapid light show flashing "GIVE UP" & "ON VISTA" before the final music trills out. The top banner is replaced with the Apple logo and the Mac and PC characters are replaced with an aluminum iMac running the Leopard default screen. Justin Long doesn't say much in the ad, but John Hodgman is very good with his faux surprise and his frustration; the fact that it's coordinated across two separate areas of the screen is also kind of neat. - inactive, on 11/21/2007, -1/+59You'll (usually) need to turn off Adblock. And NoScript. And whatever other defensive systems you have deployed.
- zetec, on 11/21/2007, -8/+61Actually, it is. Only about 20 seconds long.
- epicstruggle, on 11/21/2007, -4/+46Probably not as much as when MS plastered Gamespot with xbox 360 ads on the day that Sonry realeased ps3.
- jsebrech, on 11/21/2007, -1/+36In flash you can have different movies talk to each other over a localconnection, even if there's no supporting code in the surrounding page.
- rspeed, on 11/21/2007, -3/+34They asked the actors to look up and to their right. Tricky, I know!
In all seriousness, though, it shouldn't be a terrible difficult feat to accomplish using Javascript. - mrBitch, on 11/21/2007, -0/+31screen here :
- http://img150.imageshack.us/img150/4550/picture1tn ...
full 20 second movie here :
- http://tinyurl.com/2yqbef - antdude, on 11/21/2007, -1/+30Does any Web programmers/developers know how they did that? That was brilliant! I like how the audio was muted by default.
- unloud, on 11/21/2007, -5/+33What's awesome about this is that Apple bought this advertisement on the third highest results page when you search for "Windows Vista" on google
http://www.google.com/search?q=Windows+vista&ie=ut ... - kodek, on 11/21/2007, -3/+30The codes? That's not MySpace.
- ChromaVita, on 11/21/2007, -4/+29You know you can disable it on just one page right?
- schmons, on 11/21/2007, -1/+25its rather ingenious if you ask me, props to the advertising team at apple for pulling this one off
http://img150.imageshack.us/img150/4550/picture1tn ... - zetec, on 11/21/2007, -4/+25Just turn off Adblock for 20 seconds. It's worth it. It's video anyways, screenshots don't really work.
- damonic, on 11/21/2007, -0/+21money changes everything.
- dosher199, on 11/21/2007, -3/+23If you didn't hear, just read it a second time.
- saifatlast, on 11/21/2007, -5/+22Wow, you're so hardcore doing things the hard way! I wish I could be so leet like you!!!
- badtz, on 11/21/2007, -3/+19why are people so obsessed with "i'm straight so I must act like a societal lemming" ......
- U83RMENSCH, on 11/21/2007, -7/+23I loved it. Im a pc ( do not confuse with Microsoft fan ) fan and i thought it was hilarious!
- growlzor, on 11/21/2007, -8/+23Awesome. Worth disabling Adblock Plus for 20 seconds
- pault107, on 11/21/2007, -2/+14I'm not sure why you're being dugg down, as a Flash developer I can tell you that jsebrech is correct.
- inactive, on 11/21/2007, -1/+12Just as easily as you make an web server that can't serve enough pages.
- jo3design, on 11/21/2007, -1/+12When companies stop paying agencies millions of dollars to take advantage of people's urge to buy products for the marketed coolness.
- colorjam, on 11/21/2007, -4/+15Anyone notice there are two different ones?
- ddcrandall, on 11/21/2007, -0/+11it's not from the cnet page, but here's a video of the ad on another site, courtesy macrumors via youtube: http://tinyurl.com/2yqbef
- PathDaemon, on 11/21/2007, -5/+16I'm not seeing it... maybe it's because I'm on a Mac?
EDIT: It's not visible in Safari, but is in Firefox...
But what had ME laughing out loud — really, hasn't happened in a while — is further down the page in the "Buy Windows Vista" section…
I would really love to know how that got there. It's not marked as an ad. - PiMPSP, on 11/21/2007, -3/+14Apple forked out alot of cash for this...these ad's are taking place all over the net..engadget has it as well and a few others, although I usally dont turn off my ad block engadget made a point to say the ad was casing a problem for their site so it made me curious.
- obrysii, on 11/21/2007, -0/+11Wait. They...they don't just love Coke?
- wicketr, on 11/21/2007, -0/+11Correct. I didn't see any ads on the page.....If most ads were like this, I wouldn't use AdBlock. But most of them are lame and annoying instead of intriguing and informative.
- inactive, on 11/21/2007, -0/+10Coincidence? Do you know how much Apple must've paid to get this up there? That, or there is one hell of a die hard Apple fan at Cnet.
- ddcrandall, on 11/21/2007, -5/+15for all of those with adblock or if it isn't working for you, macrumors posted a video of it to youtube. it's not from the cnet page, but use your imagination. link: http://tinyurl.com/2yqbef
- natebb, on 11/21/2007, -1/+11Shows you how good macs really are, even a 2 month old can use it to post on Digg :)
- chris9902, on 11/21/2007, -1/+11If you buy a Mac to look cool then you're a douche. Same goes for iPods.
- itsme7g, on 11/21/2007, -0/+10Works in Safari here. Onnamac.
- trogdoor, on 11/21/2007, -5/+15It was a creative use of two banner ads and even slightly funny to boot. Calm down.
. - unloud, on 11/21/2007, -2/+12Click play in the right box.
- Gabnoj, on 11/21/2007, -4/+13Screenie for us getting localised international ads?
- sulayman, on 11/21/2007, -3/+12No they aren't.
- jmkogut, on 11/21/2007, -10/+19I'm not even an Apple lover and I adore this advert!
http://img156.imageshack.us/img156/5349/appleadver ... - shortcircuit13, on 11/21/2007, -3/+12I did, and it is.
- archlich, on 11/21/2007, -0/+8Factoid: moving your mouse in circles actually decreases the time it takes for an application to load!
/joke - artofwar420, on 11/21/2007, -0/+8You must have a horrible computer, wow.
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