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Apple Ad: Crazy Ones (Think Different 2007)

applegazette.com — This is, I assume, a fan made commercial this is an interesting combination of the legendary “Think Differnent” ad campaign and the more current style of iPod advertising. I love this video, and I thought you guys might enjoy it…take a look…

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  • codywalton, on 10/11/2007, -11/+76very nice. I miss the old "think different" camgain.
    • linuxwil, on 10/11/2007, -34/+9Excellent, now I can “Think Differnent” as the description tells me to.
    • Raian, on 10/11/2007, -61/+11Horrible-- you people have no taste
    • meatmcguffin, on 10/11/2007, -2/+102Just to stop the incoming wave of comments made by clueless people, the audio is from an actual Apple ad made several years back.

      http://www.youtube.com/watch?v=XUfH-BEBMoY
    • hoppdawg, on 10/11/2007, -14/+13Anyone else an ENTP?
    • alwaysmc2, on 10/11/2007, -17/+5That really felt like a Microsoft commercial. Specifically the one that says "We stand in awe of you and your potential."
      Both commercials are BS, though. ^_^
    • samafito98, on 10/11/2007, -12/+4@ Raian


      YOU have no taste!
    • bradg2, on 10/11/2007, -3/+13@ hoppdawg

      I think that went way over everybodys heads.....

      http://en.wikipedia.org/wiki/ENTP
    • bradg2, on 10/11/2007, -7/+1Obviously, that was supposed to be "head".
    • JoeDiggsIt, on 10/11/2007, -10/+1Very good, but I wish it had a different narrator.
    • jim1977, on 10/11/2007, -14/+6uh wow. people are actually making everything from 'this is what an ipod would look like if i made it,' to 'this is an apple advert if i made it.' and diggers are actually digging it

      apple, people, is a computer and software manufacturer, not a lifestyle
    • rpgmaker, on 10/11/2007, -9/+4Actually, what is the section video for?
    • Tunguska, on 10/11/2007, -21/+80"One thing PC users can do that Mac users can't...

      ... SHUT THE ***** UP"

      - Maddox
    • FluffyArmada, on 10/11/2007, -1/+4Nah, INTP, I think. I'm like you, but less annoying to be people around me. :-p
    • alex.will, on 10/11/2007, -1/+11My physics classroom has all the old 'Think Different' posters with Einstein, Feynman, etc. hung around the walls.

      They help me remember why I'm there ;-)
    • Ignathius, on 10/11/2007, -0/+4is that richard dryfuss narating?
    • quomen, on 10/11/2007, -12/+12Ok, no offense, but does anyone else here think that Bill Gates hs done 1000000000000x more to change the world than Steve jobs has? Just a thought..
    • Nerfdude, on 10/11/2007, -7/+4the number one story on digg right now is a fanboy-made apple commercial? seriously? i don't care what brand of computer you're sitting in front of, this is ridiculous.
    • endustry, on 10/11/2007, -6/+5I'll be the next to be Dugg down for pointing out the HORROR inherent in someone spending this much time creating a tribute to an ad campaign. It's AN AD CAMPAIGN, not ART.
    • endustry, on 10/11/2007, -4/+5Also, I have to admit that the irony is killing me. Protest the ridiculousness of a tribute to an ad campaign that purports to value individuality and people who think "outside of the box" and then get dugg down for it?

      Here's a better title for their next ad campaign - Apple: Be the Black Sheep, But a Sheep Nonetheless
    • krinthekuz, on 09/16/2008, -3/+5rather ironic that they try to make it out like apple users are empowered and different when apple's entire business model is based on the walled garden. you can't use generic hardware for osx because it might not be supported. you can't install software on the iphone because it might not work out perfectly. you can't use the itv for ... pretty much anything, because the codecs might not be supported. if apple can't put it through QC very quickly, they're not going to let you do it, and that's the walled garden of apple. now bury me, because even though i'm crazy enough to be different, i'm bashing apple with completely true facts, and that's against the digg mob commandments.
  • themurph2099, on 10/11/2007, -15/+124I actually think this one is worth airing on television. It's very well done.
    • KSUdesigner, on 10/11/2007, -8/+116I'd much rather see Apple do something like this campaign again than watch one more of those Mac vs. PC ads.
    • PabloIV, on 10/11/2007, -11/+7The New iPod Ad rocks though
      http://www.qoodos.com/index.php?do=/public/video/video/&v=117934419233

      The involved artists are all really good too, Quantic, Nickodemus, Tempo Alomar, and the Candela All-Stars, great mix of old and new.
    • thecompkid, on 10/11/2007, -13/+3That...was...amazing. I seriously can't believe that this isn't an aired commercial.

      This is officially going down in the books as the most touching youtube video. The apple at the end doesn't hurt either. :)
    • dclowd9901, on 10/11/2007, -7/+7"I actually think this one is worth airing on television. It's very well done."

      I don't think Apple would appreciate this ad as much as you do. Number one, it *is* an old Apple ad ( http://www.youtube.com/watch?v=XUfH-BEBMoY ), so there's nothing original, as far as the copy and narration go. What they changed was the on screen presentation which, while interesting for 5 or 7 seconds, wasn't really enough as far as visual elements go. It just turned out to be words in the same font writing out what the narrator was saying the whole time. Frankly, it got a little boring after about 15 seconds.

      Newer Apple ads have much more flash and visual appeal. You could argue that the Get a Mac ads are so minimalist that my theory flies out the window, but both the writing and the acting on those ads are so stellar that they can afford to be minimalist visually and still work very well. This is close, and has some interesting ideas, but it isn't a full-fledged Apple ad yet.
    • spvaland, on 10/11/2007, -0/+5It's not that great. I can't remember how many videos with the same exact style of moving vector text I've seen on YouTube in the past few months. It's the rounds corners and gradients of contemporary Flash-o-philes.
    • woodenpidgeon, on 10/11/2007, -4/+2I don't think the drawings are half bad, but this idea and this copy is so inane without the pictures of the famous to hang on. It just doesn't work the way it's written-- which is bleh!
      Who ever did this --- should write something totally new to animate to.
    • Elranzer, on 10/11/2007, -2/+3No, this isn't really good at all. All it does it write the text on screen of what you're hearing from the narrator. It completely misses the point of the Think Different campaign in which it shows different, often controversial celebrities and other people who have been known to change the world (for the better, but in a controversial way).

      I think everyone digging this up has not seen the original commercial. This video just rips the exact audio from the old commercial but replaces the video, for the worse.

      One of the originals: http://www.youtube.com/watch?v=jULUGHJCCj4
    • mossblaser, on 10/11/2007, -0/+0The original one was much better...
  • johnburk, on 10/11/2007, -2/+34Great ad and message. Is there a higher video quality version of it?
  • MikeOSX, on 10/11/2007, -16/+3Why yes, I use a mac. That's exactly why I am crazy.
  • mcfarag, on 10/11/2007, -13/+2Touching
  • johnburk, on 10/11/2007, -43/+2http://www.youtube.com/watch?v=XUfH-BEBMoY is also great. Same ad, but now with images of people like Eistein and Gandi.
    • Jawsh91, on 10/11/2007, -5/+64You are a noob.

      That's the original.
  • thenativeraver, on 10/11/2007, -15/+5I miss the "just works" campaign, it shows that most apple users are soccer moms.
  • mdavis, on 10/11/2007, -14/+7Eh. Looks too amatuerish. Like a Motion Graphics 2 midterm assignment.
    • thirty6chambers, on 10/11/2007, -5/+4The typography was kinda cool but the way it zooms in and out sometimes just didn't flow very well.
  • mult1task, on 10/11/2007, -9/+15The voice in the ad resembles Richard Dreyfuss (Jaws, Mr. Holland's Opus) so much.
    • l3roken, on 10/11/2007, -1/+3I thought it sounded like Baz Luhrman from Sunscreen Graduation Speech
    • appurtenance, on 10/11/2007, -1/+3I definitely went out and bought sunscreen after listening to that.
      Baz Luhrmann FTW!
    • offput, on 10/11/2007, -1/+2Bax Luhrmann wasn't the voice of the sunscreen song, nor was it Richard Dreyfuss, it was an australian voice artist named Lee Perry.
  • orgazmo, on 10/11/2007, -34/+5Rebels and troublemakers? Apple fanboys?
    You made me laugh, and I thank you for that
    • rspeed, on 10/11/2007, -3/+35Most people who use Macs aren't fanboys. Same goes for Windows and Linux.

      Well, maybe not Linux. (kidding!)
    • MikeZila, on 10/11/2007, -9/+1If a Mac fan isn't earning his title of "troublemaker", then he's doing it wrong. I don't stop preaching my Mac gospel till they pull a gun, and even then I just move down the the Mini.
  • derder89, on 10/13/2007, -15/+63Steve Jobs
    • shortarabguy, on 10/11/2007, -3/+16Would you kindly explain how you get dug up for saying nothing more than "Steve Jobs"?

      Good commercial. Back in the day, commercials had a bit of class. These days it's all about Paris Hilton giving your car a lap dance in a bikini while holding a burger...
    • falcon707, on 10/13/2007, -4/+52Psh. You *always* get dugg up for saying "Steve Jobs." Watch.

      .....Steve Jobs
    • morphie, on 10/11/2007, -14/+3It won't work for me. Watch...

      Steve Jobs...
    • marnaq, on 10/11/2007, -1/+3omg I just had a steve jobs moment. i feel enlightened.
    • darkamster07, on 10/13/2007, -4/+2......911
  • booksoutloud, on 10/11/2007, -10/+3is it just me, or is that the voice of Adrian Pasdar in this commercials audio track?
  • UtahApocalyse, on 10/11/2007, -1/+4I was thinking of that song that was big in the mid-90's "wear sunscreen" or whatever that was.
    • antitab, on 10/11/2007, -1/+5Baz Lurman. Different guy.
    • ChayD, on 10/11/2007, -1/+4That was Baz Luhrmann - Everybody's Free To Wear Sunscreen. Agreed, it does have that sort of style to it.
    • l3roken, on 10/11/2007, -1/+2lol I should read all comments before making my own.. I thought the same thing Baz Luhrman
  • iStunT, on 10/11/2007, -4/+6i loved it, but i think it would get boring after a while seeing this a lot on TV. It was good though i liked it.
    • Jakerius, on 10/11/2007, -1/+6Agreed, although it'd make a nice change from the Mac vs PC ads. I suppose Apple keeps making them out of generosity to Justin Long.
  • thirty6chambers, on 10/11/2007, -2/+6Let's get this clear for those who don't know.
    The copywriting is from the original Think Different campaign.
  • matthewdestroys, on 10/11/2007, -7/+0noyce!
  • CaseyUCF, on 10/11/2007, -41/+6wow this guy is realllly trying to e-suck apple's dick too hard.

    "pushing the human race forward"? give me a break
    • KSUdesigner, on 10/11/2007, -4/+29The audio is from an old Apple ad *****. This guy just made a typographic movie of the audio that already existed.
  • bacchus101, on 10/11/2007, -15/+7There is a level of suck here that goes beyond words...
  • orangesaft, on 10/11/2007, -15/+4this ad makes me happy..
  • ikkebra, on 10/11/2007, -3/+10http://www.youtube.com/watch?v=gE857DJWX2w - direct
  • digitalrhino, on 10/11/2007, -8/+8I'm confused, what does this have to do with "the more current style of iPod advertising"?
  • pyro789x, on 10/11/2007, -1/+6The rational man is the man who attempts to adapt to the world, the irrational man is the man who attempts to adapt the world to himself.

    Thus, all progress depends on the irrational man.

    I'm not sure where I heard that from, but I'm pretty sure I heard it elsewhere before.
  • IgnatzMouse, on 10/11/2007, -2/+12Looks nice, but a bit monotonous! Doesn't hold up on repeated viewings, but with some different images added (the Think Different stills)... well, who knows.
  • aston127, on 10/11/2007, -23/+11From the comments ...

    Spencer Said,
    June 1, 2007 @ 8:24 pm
    apple: stroking the ego of fags and artists is our business

    I agree.
    • pmuse, on 10/11/2007, -18/+5LMAO, thats exactly how I felt after watching that ad.

      I own a Macbook Pro too. I'm glad that ad isn't real, or I'd be forced to sell my computer and commit seppuku.
    • meatmcguffin, on 10/11/2007, -3/+13Go kill yourself now then. The original - http://www.youtube.com/watch?v=XUfH-BEBMoY
    • dn11, on 10/11/2007, -10/+5the catch phrase should have simply been:
      "mac users: lackadaisically day dreaming about changing the world with less than 2% of the market since 1984"

      /i kid...
    • 3mpire, on 10/11/2007, -9/+4it should be: "mac users: lackadaisically day dreaming about changing the world through materialism and conspicuous consumption."
  • TehSwat, on 10/11/2007, -26/+9Yeah, Hitler changed the world too.
  • pyro789x, on 10/11/2007, -9/+3Does anyone else find it ironic that a "think different" commercial uses the clichéd style of text appearing on the screen while the camera zooms in/out wildly throughout the entire commercial?
  • MikeWanDo, on 10/11/2007, -8/+3Great ad, but I'm not sure that it really fits apple.
  • esoterica, on 10/11/2007, -2/+20I'm surprised at how few people here recognize that the audio portion of this ad is in fact from an actual Apple ad in the late 1990's, after Jobs returned to Apple.
  • Klitzy, on 10/11/2007, -6/+3....Only on Digg
  • Kwipper, on 10/11/2007, -4/+12But... I want to run Crysis on a Mac... in Direct X 10 support... at it least a steady 30 frames per second.
  • celebi23, on 10/11/2007, -2/+3Aww man, I remember when the original commercials started airing. There used to be posters EVERYWHERE with different "crazy ones". They started right around when the iMac was announced, I think
    • felchdonkey, on 10/11/2007, -3/+1Wow, old timer! You can remember way back then?
  • LemmingJesus, on 10/11/2007, -2/+27I'm glad that my choice in what I use to watch porn pushes the human race forward.
  • kiduk, on 10/11/2007, -6/+6Psh... I am not fond of that mentality that suggests that people who don't "fit in" are superior. It's people who are hard working and brilliant who push the world forward. Misfits and "rebels" ( of the white, middle school variety ) just make bad music. (The Misfits are good, but misfits like emos.)
    • rspeed, on 10/11/2007, -3/+3Yes, because the paper-pushers of the world are the ones that make the big changes.
    • brian1625, on 10/11/2007, -2/+2Yeah, not sure about the music part but you're right. You have to know when to be conservative and when to be liberal. [using the actual meaning of those words]
  • kestrel127, on 10/11/2007, -4/+7/robotvoice

    Must think different.

    Must think Apple.

  • rspeed, on 10/11/2007, -2/+5Slick, but not nearly as inspiring as the original.
  • kestrel127, on 10/11/2007, -8/+9Why is it that Apple users think they're changing the world? They're just bystanders. What do they contribute to Apple other than tons of money?

    You think Apple is all about innovativeness and liberty and change? Why are they not open source? Why do they charge so much money? Why can you barely modify your Apple without pulling off expert-level mods? Why do you want an OS that doesn't have more money and developers behind it?

    It's ok to think like a Rebel, but for the love of God please do it for a greater good, not just to "be different".

    /sigh This fad will die some day.
    • 3mpire, on 10/11/2007, -7/+4Righteous apple users are no different than SUV drivers: they "exist" through material goods...
    • brian1625, on 10/11/2007, -6/+3"Think Different" may work for Macs, but if you "Think Different" about a music player, you'd have to go with another MP3 player like Zune.
  • null00, on 10/11/2007, -5/+3Yes, this advertisement proves that buying a product, such as an apple computer, makes one a true individual. A true smart person. Anyone who does not fill that empty soulless lives with apple products is not being a crazy person! They will not change the world! true change comes from consumption!
  • brian1625, on 10/11/2007, -2/+18"You can quote them, bury them, digg them up or vilify them."
    • FluffyArmada, on 10/11/2007, -2/+2"About the only thing you can't do, is ignore them."
    • mrASSMAN, on 10/11/2007, -1/+5I'm pretty good at ignoring actually. Especially with the handy block button..
  • dmonnin, on 10/11/2007, -3/+3Yea really well put together I will show it too a lot of people to let them know how much apple really is the *****!
  • Radan, on 10/11/2007, -0/+1While, I think it was a neat looking effect, I personally think it was a bit too messy for my taste, and did not really meet up to the standards of the original. Note, that I'm not saying it's bad, it is some really good job, it's just simply not perfect.

    By the way, didn't Microsoft broadcast some similar ad a while ago? I recognize the style from somewhere else.
  • pcharles23, on 10/11/2007, -1/+1does this include people using the Jas 10.4.9 ? LOL by god, i think it does!
  • pcharles23, on 10/11/2007, -2/+1think different, install os x on your standard pc today... sse3 and intel 954G chipsets are a plus :)
    http://en.wikipedia.org/wiki/OSx86
    • FluffyArmada, on 10/11/2007, -0/+1Also, an NVidia or ATI card makes it *much* easier. Since OS X uses Quartz Extreme to draw fricking everything-and-it's-mom on to the screen... meaning you'll want working video acceleration to do thing like watch video. :p Not exactly a job for crappy integrated graphics.
  • inkhead, on 10/11/2007, -2/+2You have to admit, Apple has a damn good company motto, this bit from the video is listed as there "reason we exist" on their website ;-)
  • ahuxley, on 10/11/2007, -1/+1Try http://www.esm.psu.edu/Faculty/Gray/movies.html
    Has many Apple ads, and the Think Different one
  • DjOverEZ, on 10/11/2007, -5/+3I'd hardly call exploiting civil rights leaders to sell computers "legendary."
  • shoook, on 10/11/2007, -2/+1Very well done. Takes itself too seriously.
  • agentlame, on 10/11/2007, -2/+2Not to be a troll, but if it weren't for the Apple logo at the end, it would sound like a killer Linux ad.

    It reminds me of that IBM ad, with the kid named Linux:
    http://video.google.com/videoplay?docid=8333280591924223277
  • jbellny, on 10/11/2007, -2/+2so we'll just digg anything these days, huh?
  • Arkons24, on 10/11/2007, -2/+3I hate commercials like this. Anyone else think commercials like these suck? They are just so ***** disingenuous it makes me want to puke.
  • Millsee, on 10/11/2007, -3/+1Nah.. I'm a mac lover, but this is really cheesy. Great hand drawn graphics, but the dialogue is ...well...a tad annoying. It may work in the US, but I doubt it would be taken seriously in the UK. It's almost like a Coke ad.
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