39 Comments
- inactive, on 10/10/2008, -0/+20I wouldn't mind if a coupon pops up when I'm in a certain part of a supermarket via GPS.
but I DO ^%$%^$ mind if it does it automatically! - elie195, on 10/10/2008, -0/+14I don't mind seeing all the ads integrated into the apps, if that's what it takes for them to be free. I'm just happy there's a sponsored version that's ad-supported (and free) and a paid version that takes out the ads (like 21 Pro). If people want to spend money to not see the ads, then why not. The dev is getting paid either way, so its a win-win situation.
- duggdowncatisad, on 10/11/2008, -1/+11I wouldn't mind a GPS that worked indoors and had enough precision to tell which section of a grocery store I'm in.
- StevenBullen, on 10/10/2008, -1/+10Apps and adverts on phones will be norm soon enough. Lets just hope that google does well on it's release.
- inactive, on 10/11/2008, -0/+6....ok, if you are going to put ads on the damn thing... there ought to be a greater distribution of FREE apps...
- kent1146, on 10/11/2008, -0/+6I own an iPhone. I love it. But I love it for different reasons than most of the people who own one.
You don't need to be an iPhone basher to see the reasons why advertisers may want to target you. - SweetBearCub, on 10/11/2008, -0/+6I don't want ads on my phone for a few reasons:
1) Does anyone here remember how Cable TV started its business model? Way back when, they offered TV as a pay service with no advertisements, in addition to the benefit of clear reception. Unfortunately, somebody decided that they could break that "social contract" and double dip in subscribers pockets by running advertisements. Now, what is Cable TV? A wasteland with very little worth watching, lots of ads, and at an astronomical price.
I fear that when people involved in this "venture" figure out that they can double dip, my phone will turn into a mobile version of Cable TV. No thanks. If that happens, I'll cancel my service ASAP.
2) The average mobile phone has a tiny screen. Even 'smart' phones have this issue, since it's very hard to put a larger screen in your pocket. I do not want to give up what little screen real-estate I have to an advertisement.
3) Imagine an annoying jumping & singing ad that automatically starts playing on your phone, interrupting whatever you happen to be doing. That would be beyond annoying.
If, however, these concerns could be addressed, and the ads provided REAL value (as determined by the user on an individual basis), such as credit for free calling or media downloads, and they were entirely optional, then I wouldn't mind it quite so much. - BruceAnderson, on 10/11/2008, -1/+5I'll gladly pay a couple dollars if it means I don't have to see ads. I HATE advertising. I hate the culture of spam that's grown up in the last few years, where every flat surface has an ad on it. It's visually offensive.
I don't yet own an iPhone, and if I have to endure intrusive spam on my phone, with ads appearing unbidden just because I happened to wander too close to a store I never will. Not even if I got the phone for FREE would I agree to endure an onslaught of advertising. If others can tolerate it, well, more power to 'em. As for me, I'll be the crotchety old guy sitting on his porch in a rocking chair yelling at the neighborhood kids to get off his lawn. - kizmar, on 10/11/2008, -0/+4...well duh. :)
- kent1146, on 10/11/2008, -9/+12Of course they have their eyes on the iPhone crowd. A customer base of technologically uneducated consumers comfortable with spending their disposable income on intangible products (iTunes songs) and who are easily influenced by a marketing campaign of "cool" is the PERFECT target for advertisers.
Or, for those who don't want to read:
1) Dumb people
2) Lots of money
3) Like cool things
4) Profit - badenglishihave, on 10/11/2008, -0/+3Poor grammar aside, that pretty much sums it up for me.
- stealthspc, on 10/11/2008, -0/+3Free apps will have ads probably. That will be nice for those who don't have a lot of cash (after paying your AT&T phone bill).
I'll just download the paid apps, ads on my iPhone would suck. - MrFisty, on 10/11/2008, -0/+2Of course the ad industry has its eyes on the iPhone, in the same way it had its eyes on TV and the internet. Any popular media is ripe for the picking. Besides, most of the advertising and branded content they talk about has existed on 3G phones since well before the iPhone.
- elie195, on 10/13/2008, -0/+2In most of the ad-supported free apps, the ads are in the beginning. You just click a button to skip the ad, and that's it. The annoying ones are the ones that have a little bar at the top or bottom of the app the whole time, with an ad for a different application (I'm thinking of Sportacular).
- fallingdamage, on 10/11/2008, -0/+2as long as they dont mind paying the extra data fees.
- duggdowncatisad, on 10/11/2008, -0/+2Why should they make it free if there's enough suckers out there who will pay for an ad laden app? Movie theaters and cable TV are doing quite well in the double dipping department, why not iphone apps?
- zeblith, on 10/11/2008, -1/+3How is it relevant to ask if it's relevant?
- inactive, on 10/11/2008, -0/+2I'm curious to know what Apple is going to do about this. After all, if you charge money up front for your app, you have to pay to have it hosted on the App Store. Apple should also start charging for apps which include advertising.
They'll probably be pissed about it, since normally they get a 30% cut, while they get nothing for adware. - viruz, on 10/11/2008, -0/+2and I will just modify my hosts file accordingly.
I will never click on an ad on purpose. There should be an option to opt out from advertising knowing you will never click on one. - viruz, on 10/11/2008, -0/+1unfortunately you have to block it at more than a browser level. you have to block it on an entire OS level. That isn't allowed by the SDK.
- inactive, on 10/11/2008, -0/+1because that would alienate the loyal core user base of Apple.
- test5477, on 10/10/2008, -1/+2that would be cool, coupon bar code that pop up when needed at check out or whatever. All seems to be happening fast with App development for the iphone.
- rebrad, on 10/11/2008, -0/+1I think it would be great for the iPhone to pop up iBits about goods and services available every where I travel. I would gain and Apple could gain by charging for the iBits. Bring it on Apple sound like another winner.
- Owwmykneecap, on 10/11/2008, -1/+2Funnily enough I dont have one.
nor do I want one. - PopcornDave, on 10/11/2008, -0/+1As soon as this becomes a reality, somebody is going to write an iBlock app, release it for free and punch a hole in this whole business model. AdBlock is probably installed on most Firefox setups, so why wouldn't it be the same for the iPhone?
- zonian05, on 10/11/2008, -0/+1It would be nice to have the option to turn off advertisements. Hulu.com is experimenting with letting people select which type of advertisements they would prefer to see, but it would be nice to decide if you wanted to see advertisements at all. Seeing how we pay for the Internet service each month, should I not be allowed to shut off my advertisement options? If prices were to drastically decrease in Internet access prices, then it would not be so bad to see some advertisements, but I do not see that happening anytime soon.
- Roxkis, on 10/11/2008, -0/+1I already downloaded a free game with ads and I uninstalled it asap.
***** you, I don't want adds on my phone! Thats why I stop watching tv and
thats why I have add block plus. - PopcornDave, on 10/11/2008, -0/+1Maybe not by the SDK, but I would guess that if someone can jailbreak a phone and it's enough of an annoyance, somebody's going to figure out a way to patch the OS in such a way that it's not only going to be possible but not interfere with the OS while doing so. It's the same old rule of programming that if something can be written it can be hacked.
- redwallhp, on 10/11/2008, -0/+1If you don't want ads, then be prepared to pay for the pleasure.
- redwallhp, on 10/11/2008, -0/+1This isn't the first time this has happened. Things like this go in cycles. you just happened to grow up in a period wit less advertising so you're not used to it.
- Poitbot, on 10/11/2008, -0/+0Oh sweet! Use the phone and drain the battery downloading ads for products I'll never buy.
- Vektuz, on 10/11/2008, -1/+1Another reason to look to something like Android, wherein you have more control.
- ripple123, on 10/11/2008, -2/+1Apparently english cant be used by you.
- roijen, on 10/11/2008, -4/+3Sounds like you care too much about what other people buy.
If you don't have an iPhone, or even have an interest in one, how is this article relevant to you?
Though you may make a valid point. - lead2thehead, on 10/11/2008, -1/+0Thanks, Swisgar.
- RyanElston, on 10/11/2008, -4/+1I work for an advertising agency.... And yes, we are eying the iPhone like a hawk.
- lovemorgul, on 10/10/2008, -12/+5iphone can be used by many peoples when it will be cheap.



What is Digg?
Browsing Digg on your phone just got easier with our enhancements to the