SigmaMktg

SIGMA Marketing Group

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Top Ten Marketing Trends for 2012 #marketing #2012 #trends

fifthgearanalytics.com — I recently gave a presentation to an MBA class at the Simon School of the University of Rochester. I told the students that this was the most excit... View in Crawl 4

Top Ten Marketing Trends for 2012 #marketing #2012 #trends
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4 Mantras for B2B Marketing Success in 2012

fifthgearanalytics.com — I have been reading several B2B experts’ predictions for 2012 marketing trends. Based upon the work we have done for our B2B clients at SIGMA in 20... View in Crawl 4

4 Mantras for B2B Marketing Success in 2012
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5 Points Senior Level Marketers Need to Consider for 2012. #2012 #marketing #trends

fifthgearanalytics.com — I recently came across a November post by Tom Shapiro on Marketing Profs which did a great job highlighting the current issues CMOs and all senior ... View in Crawl 4

5 Points Senior Level Marketers Need to Consider for 2012. #2012 #marketing #trends
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Marketing Analytics: The Value of ‘Getting to Know’ Your Data.

fifthgearanalytics.com — In a perfect world, analysts and business teams work collaboratively to develop and implement marketing programs. Throughout the process, ideas are... View in Crawl 4

Marketing Analytics: The Value of ‘Getting to Know’ Your Data.
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We Can Segment Your Mountain of … Snow?

fifthgearanalytics.com — SIGMA has the experts needed to solve this mountainous data problem. Our diverse and talented team of Developers, Technical Project Managers, Techn... View in Crawl 4

We Can Segment Your Mountain of … Snow?
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Ebenezer and the Three Spirits of Customer Intelligence.

fifthgearanalytics.com — From an unloved, hardscrabble upbringing in a remote boarding school, Ebenezer the web analyst was forced to grow up isolated and self-reliant, inv... View in Crawl 4

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What do your web analytics tell you? A few quotes to ponder. #analytics #quotes

fifthgearanalytics.com — Web Analytics is more than just measuring visits and page views on your website. It’s about uncovering actionable insights that are relevant to you... View in Crawl 4

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11 Ways That Cloud Computing Will Help Marketers.

fifthgearanalytics.com — When I was given a recent Harvard Business Review article entitled “What Every CEO Needs to Know About the Cloud,” I was expecting to hear some of ... View in Crawl 4

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Email Best Practices – Ladder of Consent

fifthgearanalytics.com — It’s no secret that email best practices suggest that the higher your program can be within the ‘Ladder of Consent’ then the more compliant your pr... View in Crawl 4

Email Best Practices – Ladder of Consent
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Email Best Practices – Creative Design Top 10 List

fifthgearanalytics.com — The SIGMA task force who explored email best practices also spent some time on creative email design and the need-to-know information surrounding e... View in Crawl 4

Email Best Practices – Creative Design Top 10 List
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4 (plus) Steps in a Complete Database Marketing Assessment

fifthgearanalytics.com — As the remainder of 2011 winds down, we have been pulling together some popular reading on a variety of topics. Marketing assessments continue to b... View in Crawl 4

4 (plus) Steps in a Complete Database Marketing Assessment
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3 Observations of The Social Media Monthly Magazine.

fifthgearanalytics.com — I signed up for a subscription to the print edition of The Social Media Monthly magazine. The hook was a social media case study book I wanted, so ... View in Crawl 4

3 Observations of The Social Media Monthly Magazine.
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Critical Conversations need to be done live.

fifthgearanalytics.com — In today’s world there is a great deal of focus on speed, multitasking, and real time interactions. We are often fooled in to thinking that handlin... View in Crawl 4

Critical Conversations need to be done live.
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SIGMA’s Maximum Gobble Campaign Yields Maximum Turkey!

fifthgearanalytics.com — The Emergency Food Cupboard in Rochester, NY had a goal to fill and deliver at least 60 Thanksgiving dinner baskets this year to families who are s... View in Crawl 4

SIGMA’s Maximum Gobble Campaign Yields Maximum Turkey!
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It is always better to give than receive. Balancing customer acquisition AND retention efforts.

fifthgearanalytics.com — Let’s face it, especially during this time of year when the holidays are approaching, we can tend to think of all the new and shiny toys and gifts ... View in Crawl 4

It is always better to give than receive. Balancing customer acquisition AND retention efforts.
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— Rochester, NY
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