WE'VE SEEN STRANGER THINGS
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Networking equipment company Sandvine has released the 2018 edition of its annual Global Internet Phenomena Report, which reveals that the internet has succeeded mostly as a convenient way for people to watch video. A stunning 57.69% of all downstream traffic โ€” which is to say traffic downloaded from, rather than uploaded to, the internet โ€” is now video. 

As the map below shows, in the Americas, Netflix dominates video streaming traffic. In Europe, the Middle East and Africa (EMEA), YouTube comes out on top. And in the Asia-Pacific region, other platforms beat out Facebook and Netflix for the top spot. (The report defines "HTTP Media Stream" as "a 'protocol' category rather than a specific application that collects video streaming not separately classified by Sandvine.")

 

When you break down video streaming by platform in each region, Netflix's dominance in the Americas is even more stunning. Netflix eats up 30.71% of streaming video traffic in the Americas, compared to only 11.15% for Amazon Prime and 10.43% for YouTube.

 

Worldwide, Netflix takes up about 15% of all downstream traffic, and we assume it's only a matter of time before 95% of downstream traffic is people streaming "Orange Is the New Black" and "House of Cards." 

[Sandvine]

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