Rihanna Goes After Snapchat For Tone-Deaf Ad Referencing Chris Brown's Domestic Violence: 'Throw The Whole App-Oligy Away'
Snapchat might have thought they couldn't get worse PR than Kylie Jenner, a Snapchat power-user, tweeting criticism of their latest redesign, but Rihanna might have just proved them wrong.
In an Instagram story posted Thursday, the music superstar slammed the social platform, writing "Throw the whole app-oligy away," in response to an ad that seemed to promote domestic violence and reference Chris Brown's battery of Rihanna, which left her hospitalized in 2009.
Users in the US first saw the ad early Monday morning and screenshots quickly went viral. By 11:14 AM on Monday morning, Chelsea Clinton was slamming Snapchat on Twitter.
On Tuesday, Snapchat told the BBC that the advertisement was removed immediately and that it was published "in error." The company says the advertisement violates its own guidelines, which prohibit "shocking, sensational, or disrespectful content."
