No, Budweiser Isn't Actually Changing Its Name To 'America'
NOTHING COLD CAN STAY
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The war for the American beer consumer is fierce and unrelenting, and Budweiser didn't even wait for Memorial Day to throw down the nuclear option: Swapping in the word "America" for "Budweiser" on its cans and bottles. Damn, that's American. But contrary to all the headlines, Budweiser is not "renaming" its flagship beer, just giving the beer's label a (temporary) redesign. 

Yes, The Label Design Is Changing (For A Few Months)

Budweiser has one-upped Donald Trump's promise to make America great again by making America beer. Beginning later this month, the script that usually reads "Budweiser" on the brewing company's cans and bottle labels will read "America." The label change will stay in effect through to the election in November.

[The Guardian


Though You'll Notice The 'Budweiser' Hanging 

On the neck: 

 Budweiser

And on the label:

 Alcohol Tobacco Tax And Trade Bureau via NY Daily News


This Isn't The First Time Bud Has Introduced A Patriotic Rebrand

From 2011:

Bud is still coloring itself red, white and blue, and consumers don't seem to mind. Consider the brand's newest promotions: limited-time American flag-styled cans debuting on Memorial Day and a nationwide happy-hour event on Flag Day to promote its new veteran fundraising program.

[AdAge]

But This Time, They're Going All Out

The alterations don't stop with the beer's name. Almost every bit of type on the Budweiser label has been scrubbed away by Easter Egg patriotism, with new text citing the Pledge of Allegiance, the Star Spangled Banner, and America the Beautiful—all rendered in newly developed hand lettering, inspired by Budweiser's archives. To name just a few of the updates: "King of Beers" has been changed to "E Pluribus Unum," "The World Renowned" changed to "Land of the Free," and "Anheuser-Busch, Inc." updated to read "Liberty & Justice For All." Even legalese like "Trademark" was changed to "Indivisible," and "Registered" changed to "Since 1776" (you know, the year America was founded—even though, technically, Budweiser wouldn't be available for another 100 years).

[Fast Co]

But You'll Only Get The American Experience If You Drink Bud Heavy

No word yet on if Bud Light will become "America Light." If not, we'd like to suggest that Bud Light just become "'merica."

[Mashable] 


The Irony Of Course, Is That Budweiser Is Technically Made By A Foreign Company

It's hard to imagine a more patriotic label, particularly for a brand that's not even technically American. In 2008, Anheuser-Busch was purchased by InBev, a beer conglomerate based in Belgium and Brazil.

[Nola

<p>Dan Fallon is Digg's Editor in Chief.&nbsp;</p>

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